Health and Wellness Branding Digest, April 21, 2016

Posted on April 21, 2016 by Havas PR

Engagement Marketing in Healthcare: It’s Even More Important After Discharge
(Business2Community, 20.04.16)

My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at the same time.

The Marketing of Mindfulness and Why That Matters
(Health News Review, 12.04.16)

Is it possible to use our minds to create a better sense of physical well-being? Can we use meditative breathing, non-judgmental “mindfulness” techniques and so on to reduce anxiety and depression, hone social skills, and improve learning? The short answer is “probably,” but when you look at the body of scientific study and reporting of mindfulness research, you can’t help but feel pushed toward a more conclusive frame of mind.

Omnicom Wants to Disrupt Healthcare Marketing with a Newly Forged Agency
(Adweek, 07.04.16)

Omnicom has decided it’s time to disrupt healthcare marketing. Today the holding company announced the launch of TBWA\WorldHealth, combining the offices of agencies LLNS and Corbett to create a global network.

How to Fix the ‘Problems’ with Social Listening
(Medical Marketing & Media, 29.10.15)

While working in social and digital media, we continually espouse the value of social listening as a key input into making decisions as to whether your company should enter social media and how it should engage patients.

“The integration of exponentially growing technologies is beginning to empower the patient, enable the doctor, enhance wellness and begin to cure the well before they get sick.” —Daniel Kraft

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