Lifestyle/Consumer Branding Digest, August 19, 2015

Posted on August 19, 2015 by Havas PR

What Does an Emotional Connection with Your Customers Look Like?
(Business2Community, 04.08.15)

The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending on who your audience is, what your offerings are, the channels your customers pay attention to, and many other factors.

Natural May Be Bad for Your Marketing Health
(Campaign, 30.07.15)

What happens when a long-standing marketing paradigm is undermined? Something so well-established, we apply it without thinking; so incontrovertibly true, no-one questions it. When it’s pointed out that naturally healthy dried fruit snacks are worse for you than a packet of Haribo (a client of ours), and that a Big Mac is healthier than a handmade Pret baguette, we may be about to find out.

Time to Cut Through the Digital-Marketing Tools Noise
(, 03.06.15)

With today’s rapid pace of innovation in digital marketing, marketing pros face a daily barrage of sales pitches for new tech tools. All the options make it difficult to cut through the noise and assess what your company truly needs.

Telefonica’s Jonathan Earle: Brands Are Missing Out on Sales by Making It Hard Work for Customers
(Marketing Week, 18.05.15)

As consumers we are balancing so much in our lives. Work, home, family, sports, social, the quantified self. We are cramming more and more into our day. People are more and more restless trying to multitask as much as possible—keeping up with the Joneses has never been so hard and relentless.

“Branding demands commitment—commitment to continual reinvention, striking chords with people to stir their emotions and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” —Richard Branson

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