Local Is the New Global
Posted on November 6, 2015 by Havas PR
What is localism? In short: global awareness with a local focus. Havas PR North America has been tracking this trend we spotted at least eight years ago and using it to great success in the way we approach business, for both our clients and ourselves. We have gone hyperlocal in our strategic PR programming, and we have been living the trend in our offices in Pittsburgh, Phoenix and Providence. All are flourishing in their markets with an emphasis on local accounts. With so many factors converging to carry localism to new heights, Havas PR commissioned a nationwide study to determine who has become more interested in what’s local and to what degree. Download the resulting report, “Localism: The New American Mindset” (and individual reports from the four states where we have offices), on our White Papers page.