Havas PR in the News


‘I made mistakes’: Red Agency’s James Wright on how to run an award-winning agency

By Abigail Dawson, Aug. 22, 2018
Having a successful PR agency in today’s media and advertising landscape means learning from your mistakes, hiring the right people and not trying to please everyone, Red Agency’s CEO James Wright said. Wright, recently promoted as the global chairman of the Havas PR Collective and the CEO of Havas PR North America, spoke to Mumbrella about winning the Agency of the Year award twice in a row, the evolution of the Red Agency, PR growing pains, pitching secrets, and how to fight the mold of traditional PR.


People on the move: 8/20/2018

By Natalie Hill, Aug. 20, 2018
Catherine Clements and Megha Pai of Havas PR’s Pittsburgh office have been promoted to assistant account executives.


Oprah Winfrey’s Next Edible Bet: True Food Kitchen

By Jessica Wohl, July 11, 2018
Havas client True Food Kitchen—which specializes in healthy, seasonal, anti-inflammatory, and delicious food—announced that Oprah Winfrey “has made a significant investment in the company” and has joined the board of directors. Winfrey was introduced to the decade-old chain by her friend, health expert Bob Greene, when Winfrey and Greene tasted food from the Palo Alto location, said True Food Kitchen CEO Christine Barone. Winfrey then ate at the chain’s location in Santa Monica. Soon after, early last spring, Barone was approached by Winfrey’s team. Phoenix-based True Food Kitchen has 23 restaurants and is targeting annual revenue of $170 million this year.


James Wright to take global and North American Havas leadership roles

Abigail Dawson, July 11, 2018
The managing director of Havas PR Asia-Pacific, James Wright, has been promoted to the role of global chairman of Havas PR Collective and the CEO of Havas PR for North America. The communications arm of the Havas Group, Havas PR Collective, consists of over 40 agencies around the world and will be led by Wright, also currently the CCO of Havas Group Australia and New Zealand. Wright joined the Havas Group in 2011 after spending time in the UK as the managing director of Grayling. Anthony Freedman, chairman of Havas Group Australia and New Zealand, said in a statement: “Over the last seven years James has built Red Agency from a handful of people to a multi award-winning team of more than 90 people with an enviable list of clients.”


James Wright Named Global Chairman of Havas PR Collective & CEO of Havas PR North America

July 11, 2018
Havas has announced the appointment of James Wright as global chairman of Havas PR Collective and CEO of Havas PR North America. The group said the move will ensure continued alignment of the earned, experiential and content offerings across the organization as it enters the second part of its “Together” strategy. This new phase aims to streamline Havas Group’s offerings into totally integrated verticals across the 52 Havas Villages around the world. Wright will both drive the North America business, which has significant expansion plans, and spearhead more unified collaboration to its global offering. Havas Group Chairman and CEO Yannick Bollore said: “We are very excited that James has accepted the opportunity to lead our global PR business. … His experience is what we need to deliver a strong, cohesive earned and experiential offer that will attract the best talent and future-focused clients.”


Digital 40 Over 40 2018: Linda Descano, EVP, Havas PR North America

March 23, 2018
In many organizations, it’s the youngsters who school the older workers on all things digital and social. But in the case of Havas PR, Linda Descano performs as the agency’s head online experimenter—carrying clients and twentysomething team members into the future. Recruited as Havas’ EVP in October 2015 to lead digital/social strategies for clients like WEX Inc., MilliporeSigma, the Rhode Island Commerce Corporation and the Greater Providence Chamber of Commerce, Descano provides cutting-edge counsel and tactical implementation, infusing PR, media relations, thought leadership, advertising, social media, content partnerships and influencer marketing into her campaigns. And as a CFA charterholder, she brings a financial savvy to the table that helps deliver more results for less.


The State of Video for 2018: Brands Are Woke

By Alex Marin, March 8, 2018
A CommPRO and Storyhunter webinar held March 6 in New York discussed how brands balance earned versus paid media, which video formats and lengths are most appropriate, how best to leverage influencer talent and how brands are dealing with newer technologies. Moderated by Storyhunter’s head of marketing, David Berkowitz, the webinar featured insights from Havas PR Executive Vice President Linda Descano, CFA; Paul Kontonis, CMO of WHOSAY; and Jaron Gilinsky, CEO of Storyhunter.


The State of Video for 2018: Brands Are Woke

By Alex Marin, March 8, 2018
A CommPRO and Storyhunter webinar held March 6 in New York discussed how brands balance earned versus paid media, which video formats and lengths are most appropriate, how best to leverage influencer talent and how brands are dealing with newer technologies. Moderated by Storyhunter’s head of marketing, David Berkowitz, the webinar featured insights from Havas PR Executive Vice President Linda Descano, CFA; Paul Kontonis, CMO of WHOSAY; and Jaron Gilinsky, CEO of Storyhunter.


Why high-tech gadgets are looking to the past to help us sleep better

By Wency Leung, March 1, 2018
“Sleep is the new status symbol,” Marian Salzman, a renowned trend-spotter and chief executive of the public-relations agency Havas PR North America, told NBC Chicago last year, noting people are more likely to boast about how much they spent on their mattress than on their clothes.


Trendspotter Marian Salzman to Speak at Greenwich Library

Feb. 28, 2018
In this feature, the Greenwich Sentinel announced that Peterson Business Series would be welcoming trendspotter and Havas PR CEO Marian Salzman to Greenwich Library on March 6 for a thought-provoking discussion on the future of leadership in a rapidly changing world, with a local twist.


The art of apology: Respect means having to say you’re sorry

By Jennifer Neal, February 2, 2018
“After a horrific crime has been committed, the apology is the end of the story,” says Marian Salzman, CEO of Havas PR, in this Playboy feature about what it means to apologize in the midst of the #MeToo movement. “In an offense, the apology is often the beginning of healing. According to the magazine, Salzman has dedicated her career to helping clients through troubled times by ensuring that their “reputations are intact or salvageable.”

2018: o apocalipse do comércio

By Cristina Azevedo, Jan. 31, 2018
Among the various trends announced by Havas PR CEO Marian Salzman, the Jornal de Notícias takes a look at the most alarming one for retailers: the “apocalypse” related to the financial crisis happening in the major chains.

2018: tendências

By Cristina Azevedo, Jan. 25, 2018
It’s important to understand what the New Year has in store for us so we can spot potential problems and opportunities, Cristina Azevedo writes in the Jornal de Notícias. That’s why it’s interesting to visit the Havas PR website every year to see CEO Marian Salzman’s predictions for the trends that will mark the near future.

Things to do in and around Greenwich

Jan. 24, 2018
In a town hall style meeting on March 9, award-winning author, PR executive, top trend forecaster and CEO of Havas PR Marian Salzman will talk about the future of leadership in a rapidly changing world.

Former USA Today editor-and-chief to talk about workplace harassment

By Ken Borsuk, Jan. 24, 2018
Upcoming talks as part of the Peterson Business Series include Joanne Lipman, the former editor-in-chief of USA Today, and Marian Salzman, the CEO of Havas PR. Salzman is expected to lead a town hall-style meeting about the future of leadership in a shifting world and business climate.

Trendspotter Marian Salzman on the biggest global trends to watch out for

Jan. 10, 2018
One of the longest-running trend reports the world over comes from ace trendspotter Marian Salzman, who is also Havas PR’s CEO. The latest report, “The D Words: On Disruption, Despair and Dumpster Fires,” can be found on the Havas website. BrandEquity features five Salzman trends most relevant to the marketing world.

Go Easy on the Panic Button, Nostradamus

By Marian Salzman, Jan. 8, 2018
“Anybody who has been in the trends business as long as I have (nearly three decades) has mixed feelings about Nostradamus,” Havas PR CEO Marian Salzman writes in The Huffington Post. The French seer’s name has become a kind of shorthand for the imminent threat of bad stuff happening, but are things really as bad as the 24/7 media makes them sound?

Oprah’s Golden Globes speech gooses Weight Watchers shares

By Richard Morgan, Jan. 8, 2018
Havas PR CEO Marian Salzman helped the New York Post explain the appeal of Oprah—both as a weight-loss spokeswoman and as a possible presidential candidate. “She is perceived as a celebrity for good—not greed—and has people thinking they want to go wherever she goes,” Salzman said. “Her halo is clean enough and broad enough to take people anywhere.”

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