Havas PR in the News

The State of Video for 2018: Brands Are Woke

By Alex Marin, March 8, 2018
A CommPRO and Storyhunter webinar held March 6 in New York discussed how brands balance earned versus paid media, which video formats and lengths are most appropriate, how best to leverage influencer talent and how brands are dealing with newer technologies. Moderated by Storyhunter’s head of marketing, David Berkowitz, the webinar featured insights from Havas PR Executive Vice President Linda Descano, CFA; Paul Kontonis, CMO of WHOSAY; and Jaron Gilinsky, CEO of Storyhunter.

Why high-tech gadgets are looking to the past to help us sleep better

By Wency Leung, March 1, 2018
“Sleep is the new status symbol,” Marian Salzman, a renowned trend-spotter and chief executive of the public-relations agency Havas PR North America, told NBC Chicago last year, noting people are more likely to boast about how much they spent on their mattress than on their clothes.

Trendspotter Marian Salzman to Speak at Greenwich Library

Feb. 28, 2018
In this feature, the Greenwich Sentinel announced that Peterson Business Series would be welcoming trendspotter and Havas PR CEO Marian Salzman to Greenwich Library on March 6 for a thought-provoking discussion on the future of leadership in a rapidly changing world, with a local twist.

The art of apology: Respect means having to say you’re sorry

By Jennifer Neal, February 2, 2018
“After a horrific crime has been committed, the apology is the end of the story,” says Marian Salzman, CEO of Havas PR, in this Playboy feature about what it means to apologize in the midst of the #MeToo movement. “In an offense, the apology is often the beginning of healing. According to the magazine, Salzman has dedicated her career to helping clients through troubled times by ensuring that their “reputations are intact or salvageable.”

2018: o apocalipse do comércio

By Cristina Azevedo, Jan. 31, 2018
Among the various trends announced by Havas PR CEO Marian Salzman, the Jornal de Notícias takes a look at the most alarming one for retailers: the “apocalypse” related to the financial crisis happening in the major chains.

2018: tendências

By Cristina Azevedo, Jan. 25, 2018
It’s important to understand what the New Year has in store for us so we can spot potential problems and opportunities, Cristina Azevedo writes in the Jornal de Notícias. That’s why it’s interesting to visit the Havas PR website every year to see CEO Marian Salzman’s predictions for the trends that will mark the near future.

Things to do in and around Greenwich

Jan. 24, 2018
In a town hall style meeting on March 9, award-winning author, PR executive, top trend forecaster and CEO of Havas PR Marian Salzman will talk about the future of leadership in a rapidly changing world.

Former USA Today editor-and-chief to talk about workplace harassment

By Ken Borsuk, Jan. 24, 2018
Upcoming talks as part of the Peterson Business Series include Joanne Lipman, the former editor-in-chief of USA Today, and Marian Salzman, the CEO of Havas PR. Salzman is expected to lead a town hall-style meeting about the future of leadership in a shifting world and business climate.

Trendspotter Marian Salzman on the biggest global trends to watch out for

Jan. 10, 2018
One of the longest-running trend reports the world over comes from ace trendspotter Marian Salzman, who is also Havas PR’s CEO. The latest report, “The D Words: On Disruption, Despair and Dumpster Fires,” can be found on the Havas website. BrandEquity features five Salzman trends most relevant to the marketing world.

Go Easy on the Panic Button, Nostradamus

By Marian Salzman, Jan. 8, 2018
“Anybody who has been in the trends business as long as I have (nearly three decades) has mixed feelings about Nostradamus,” Havas PR CEO Marian Salzman writes in The Huffington Post. The French seer’s name has become a kind of shorthand for the imminent threat of bad stuff happening, but are things really as bad as the 24/7 media makes them sound?

Oprah’s Golden Globes speech gooses Weight Watchers shares

By Richard Morgan, Jan. 8, 2018
Havas PR CEO Marian Salzman helped the New York Post explain the appeal of Oprah—both as a weight-loss spokeswoman and as a possible presidential candidate. “She is perceived as a celebrity for good—not greed—and has people thinking they want to go wherever she goes,” Salzman said. “Her halo is clean enough and broad enough to take people anywhere.”

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