Havas PR in the News

Trendspotter Marian Salzman Talks The Trends You Can Expect in 2018

By Tamra Bolton, Dec. 29, 2017
Marian Salzman, CEO of Havas PR, has made some “scary accurate” trends predictions in previous years, and Parade predicts that, while gloomy and seemingly far-fetched, her trends for 2018 are likely to once more pan out the way this top trendspotter has predicted. The publication asks, “We must remember than none of us could have imaged the events that transpired in 2017: Why should 2018 be any different?”

PR Insiders on Their Favorite NYC Restaurants

By Michael Kaminer and John Bonazzo, Dec. 13, 2017
One thing hasn’t changed despite all the disruptions in PR: Meetings happen over meals. Havas PR CEO Marian Salzman and six other industry leaders tell Observer where they go when they want to impress a client, as well as their favorite places to kick back and enjoy a good meal on their own time.

New York’s Top Specialty PR Firms, From Travel to Tech and Beyond

By John Bonazzo and Michael Kaminer, Dec. 13, 2017
Observer ranked PR agencies in 10 major categories, putting Havas PR North America atop its list of “The Generalists” and praising CEO Marian Salzman for helping it secure new wins across pharma, food and foundations.

Brought To You By The Letters ‘D’ And ‘P’: Global Trends For 2018

By Marian Salzman, Dec. 12, 2017
2017 was a depressing “D” year, Havas PR CEO Marian Salzman writes for Forbes: “Scanning the year for patterns in preparation for Havas PR’s annual trends report, I was struck by how frequently D-words surfaced, often in disquieting ways … think ‘disunite,’ ‘discord,’ ‘distortion,’ ‘destruction,’ ‘dysfunction’ and ‘dystopia.’ It was a year of disruption and disrespect.” 2018, the trendspotter adds, may well be a P-year, giving way to positivity and progress at last.

Observer’s 2017 PR Power 50

By Michael Kaminer and John Bonazzo, Dec. 13, 2017
At almost every public relations firm Observer surveyed for its annual power list, unfettered optimism of previous years has given way to a kind of nervous energy throughout the industry. “It’s smaller budgets and more project work,” Havas PR CEO Marian Salzman tells the site. “And there’s huge anxiety over getting on Trump’s radar. Clients don’t want that distraction. Even in cause marketing, the big question is how to keep it from getting politicized.”

The Pleasures and Pressures of a Lifetime of Trendspotting

By Marian Salzman, Dec. 12, 2017
As Havas PR launches its annual trends report—including a dispiriting look back at the disruption, despair and dumpster fires of 2017—CEO Marian Salzman reflects on her unusual role as trendspotter-in-chief in this article for The Huffington Post.

Trendspotting: Havas CEO Marian Salzman’s 20 trends for 2018

Bulldog Reporter, Dec. 11, 2017
As communicators prepare to make the shift to 2018, this year’s trend report from Havas PR North America CEO and world-renowned trendspotter Marian Salzman pulls together the biggest and most influential trends to watch in the coming year. The firm has released its eighth annual forecast, unveiling 20 trends—from compassion fatigue and the retail apocalypse to gaming at work and the appeal of singledom—that will shape the year ahead.

People on the Move: 12/10/2017

Pittsburgh Post-Gazette, Dec. 11, 2017
Havas PR Pittsburgh has hired Jacob Gnieski as a fellow to support its communications efforts.

Agency People News in Brief

The Holmes Report, Dec. 4, 2017
Havas PR has brought on three new hires in New York and Pittsburgh. In New York, Melanie Klausner joined as senior VP and Nikka Kria as account supervisor. And Stacey Simon joined the Pittsburgh office as an account supervisor. CEO Marian Salzman tells The Holmes Report: “They share one common attribute: agility, as well as our agency’s love of the craft of making, promoting and sharing news for our clients.”

People on the Move

O’Dwyer’s, Nov. 30, 2017
Havas PR has announced several additions to its executive team. Melanie Klausner joined the New York office as senior VP to counsel corporate and consumer clients. Before joining Havas PR, Klausner was a VP at Finn Partners, managing New York State’s I LOVE NY tourism campaign. Stephanie Clarke, who has been with the firm since 2012, has been promoted to VP in Havas Southwest. She will oversee consumer and lifestyle accounts across the country. And Ellen Mallernee Barnes has been promoted to VP of content after six years of “permalancing” with Havas PR from Nashville.

As sexual harassment scandals multiply, parents rethink how they raise their children

MarketWatch, Nov. 29, 2017
A shift in attitudes away from rigid gender restrictions—as uncovered by a recent Havas survey—is being reflected by retailers as well, Havas CEO Marian Salzman tells MarketWatch. “We are a country in transition,” she said. “The retail landscape is starting to reshape perspectives on what is ‘boy’ and what is ‘girl.’ The groundswell is toward this a-gender lifestyle where gender is something people can pick and choose.” The September survey of 12,000 people across 32 countries found that 61 percent of women and 46 percent of men believe children should be raised in as gender-neutral a way as possible.

The Dream of Good Sleep

El Pais, Nov. 21, 2017
Now that sleeping well is the new fashion, “intelligent” devices have crossed the final frontier: our rest, according to this article by Spanish newspaper El Pais. The piece quotes New York Times writer Penelope Green, who cited the predictions of Havas PR CEO Marian Salzman in a recent article. “If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished—as a ‘human potential enhancer.’”

Agency People News in Brief

The Holmes Report, Nov. 20, 2017
Stacey Simon, a 10-year veteran of healthcare communications, has joined Havas PR’s Pittsburgh office as an account supervisor. Simon will focus on several health-related accounts including LivaNova. Most recently, Simon served as the social media and wellness marketing lead for United Concordia Dental.

Christina Misch Promoted to Associate Vice President at Havas PR

The Holmes Report, Oct. 8, 2017
Havas PR has promoted Christina Misch to associate vice president, The Holmes Report announces. In her new role, Misch is now managing client initiatives for Costa Del Mar, National Vision, PPG Optical, and Transitions Optical. She joined Havas PR in 2010.

Boys Need Us to Help Free Them from the Tyranny of Gender Norms, Too

Quartz, Oct. 6, 2017
Girls can act “like boys” with relative impunity, but a boy who pursues a nontraditional path typically pays a steep price. Marian Salzman, CEO of Havas PR North America, writes in this opinion piece that, just as girls need to be given access to educational and career opportunities, boys need to be granted the freedom to explore their interests—even those that don’t conform to the traditional masculine norm.

More Parents Are Raising Children Without Traditional Gender Roles

By Kari Paul, Sept. 24, 2017
A growing number of parents are raising children without the pink-and-blue binaries of the past, a new survey from Havas PR North America shows. The survey found that 61 percent of women and 46 percent of men believe that children should be raised in as gender neutral a way as possible. And this shift in attitudes is being mirrored by companies, Havas CEO Marian Salzman says.

61% of Women and 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

By Meg Garter, Sept. 19, 2017
Brand owners should make an effort to combat stereotyping by degendering their products, packaging, in-store experience and other marketing communications, new research conducted by Havas PR North America suggests. “The traditional binary notion of gender simply doesn’t work anymore–for advertisers, for manufacturers, for educators, for anyone,” Havas CEO Marian Salzman explains. She adds that businesses should focus instead on individuals’ human potential.

We Care Way Too Much About Successful People’s Morning Routines — and Here’s Why

By Gina Vaynshteyn, July 26, 2017
It seems that everyone from celebrities to CEOs has endorsed the power of a perfect morning routine, but in many ways the ability to cultivate one is a privilege, Vaynshteyn writes. She notes that, if sleep used to be “the new sex,” as declared by Havas PR North America CEO Marian Salzman, today it is more like a skill to be cultivated and a measure of personal success.

The Latest Overpriced Wellness Trend: A Good Night’s Sleep

By The Associated Press, July 10, 2017
People these days are more likely to brag about how much they spent on a mattress than how much they spent on their clothes, says Marian Salzman, CEO of Havas PR North America. That’s because interest in getting quality rest has intensified dramatically, leading more and more companies to add expensive monitoring technology to their products.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless — or Snoring

By Anne D’Innocenzio, July 10, 2017
Sleep—and the tracking of it—is a big business, with companies adding more and more Zzzz-promoting technology into various kinds of products. These gadgets are getting more expensive, and their effectiveness is mixed, but sleep solutions are still a lucrative enterprise in the United States. “Sleep is the new status symbol,” explains Marian Salzman, CEO of Havas PR North America.

PR’s Power Players Share Their Vision

By Steve Barrett, July 7, 2017
Marian Salzman, CEO of Havas PR North America, talks about the future of PR in this article summarizing “the collected wit and wisdom of the 270 individuals in PRWeek’s Global Power Book.” While several other power players see PR merging into the marketing field, Salzman sees it going another direction: “I see us merged with the media companies, not with UX (too specialized) or marketing (too general).” She adds, “Earned media will have a savvy, sassy role in media agencies.”

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By General News, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Havas Group Acquires ‘SO What Global,’ a UK-Based Life Communications Agency

By PR Newswire, July 5, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The brand’s two complementary agencies, SO Healthy and SO Active, will bring synergies of philosophy and service offerings to the Havas Group agency roster, via its full spectrum of science- and consumer-focused communication skill sets for global clients.

Sleep Is the New Status Symbol

By Penelope Green, July 4, 2017
If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Revealed Tomorrow: The Prolific North Top 50 PR Agencies 2017

By David Prior, July 3, 2017
Last year, Citypress retained the top spot, with Tangerine, Havas PR, Weber Shandwick and Finn Communications making up the top five.

Agency People News in Brief

By The Holmes Report, July 3, 2017
Havas PR has added three new team members to its Pittsburgh office. Deanna Tomaselli has joined as account supervisor, while Catherine Clements and Megha Pai join as fellows. Tomaselli will contribute to several key accounts, including Transitions Optical, International Play Equipment Manufacturers Association and LivaNova. Meanwhile, Clements will support public relations and media relations efforts for clients including MilliporeSigma and Sodexo, and Pai will support clients including Bayer AG and Covestro.

People on the Move: 7/3/2017

By Pittsburgh Post-Gazette, July 3, 2017
Havas PR promoted Melissa Rieger to vice president; Julianne Muszynski to associate vice president; and Breanna Stephens to assistant account executive.

Sleeping Is the New Measure of Success

By Penelope Green, June 28, 2017
[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?

By Project HOPE, June 27, 2017
A symposium, sponsored by Project HOPE and Health Affairs, assembled a group of noted experts on global health on June 14, 2017, in New York to discuss how to prepare for future pandemics by taking steps now to keep vulnerable health systems secure. The focus of this panel was “Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?” Marian Salzman, CEO, Havas PR (16:00).

Cannes: Media Companies Get to Grips with Fake News ‘Emergency’

By Arun Sudhaman, June 22, 2017
The Havas PR session, which featured FT media correspondent David Bond, BBC Global News CEO Jim Egan, and Sunday Times editorial director Eleanor Mills, noted that all players in the crisis—journalists, advertisers and technology platforms—need to take a measure of responsibility for what the New Yorker editor David Remnick described as “an emergency” similar to climate change at a different Cannes discussion a day earlier.

People on the Move: 6/18/2017

By Natalie Hill, June 19, 2017
Havas PR promoted Melissa Rieger to vice president; Julianne Muszynski, associate vice president; and Breanna Stephens, assistant account executive.

Global Power Book: Is the Uncertain Geopolitical Climate Good for the PR Sector?

By John Harrington, June 13, 2017
Havas PR US chief executive Marian Salzman takes a philosophical view: “Uncertainty is bad for the soul and we are a soulful business, so I would say all this tension and negativity isn’t good for PRs, humans, the planet, and on and on.” MSLGroup chief influence strategist Erin Lanuti is downbeat for a different reason: “The current geopolitical climate is giving everyone news fatigue, which is further exasperated by the continued bantering about media bias and ‘fake news.’ I believe all of this is bad for the PR industry, as media bias, whether real or implied, diminishes the trust people have in news as a whole.”

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017

By ScreenMedia Daily, June 7, 2017
Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, complied by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.

Southern Arizona Authors

By Tucson.com, June 2, 2017
“Agile,” writes Marian Salzman in this manual on the public relations business, is “1. quick and well-coordinated…; 2. active; lively…; 3. marked by an ability to think quickly….” Salzman, the CEO of Havas PR North America, applies the term and walks the “agile” walk in this how-to on navigating the fast-paced, always-connected PR world. With a lively voice, clarifying with bullet points, boxes and examples, she dispenses such advice as how to craft the news, pitch to the media, brand clients, spot trends, manage social media, and control crises (one piece of advice: when your client does a naughty, get him to respond like Hugh Grant—with an immediate, convincing public mea culpa—not like Lance Armstrong).

Gender Equality: Time for Action

By Steve Barrett, June 2, 2017
This year’s honorees are Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin, and seven of these inspirational PR pros were able to join us on the day.

Succesful Women in PR: Leaning In & Climbing Up

By PR Newswire, June 1, 2017
Thank you to the following women for their participation: Kristin Daher, president and chief storyteller of Powerhouse Communications; Carmen Marsans, SVP of client services for Comunicad; Crosby Noricks, founder and director of PR Couture; MJ Pedone, president of Indra Public Relations; Marian Salzman, CEO of Havas PR; Gini Dietrich, CEO of Arment Dietrich, Inc.; and Krysten Copeland, founder and chief strategy officer of KC& Co Communications.

Leaning In and Climbing Up: Cheers to Successful Women in PR

By Cision, June 1, 2017
There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office—but the numbers dwindle as soon as you hit the top.

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