Havas PR in the News — April 2014

New York Cosmos Calls In Havas PR to Support Comeback

By Arun Sudhaman, April 29, 2014

American soccer team the New York Cosmos has hired Havas PR to be its agency of record. The Cosmos, famously home to soccer stars Pelé and Franz Beckenbauer during the ’70s, chose the agency over other candidates because of “their connections and creative way of thinking,” said New York Cosmos Chief Operating Officer Erik Stover, who admits it will be a challenge to transcend a cluttered sports and entertainment market. Havas PR has been tasked with concentrating on lifestyle and Hispanic outreach for the team.

Havas PR North America Named to 12 Finalist Spots in One Week in Local, National and Global Award Competitions

From Havas PR, April 16, 2014

In the span of one week, Havas PR North America won a dozen honors from major industry award competitions, including four finalists spots in the inaugural PRWeek Global Awards. The awards are focused in the areas of media relations, cause, innovation and social media, plus one for agency CEO Marian Salzman. Six of the 12 honors were for work with the United Nations Foundation—three each for #GivingTuesday and the worldwide climate consortium that the agency created with its global Havas PR Collective.

Can Capitalism Afford a Conscience?

By Marian Salzman, April 14, 2014

Has corporate social responsibility (CSR) become nothing more than a “contrived marketing gimmick” that’s “superficial and soulless”? That’s what Havas PR CEO Marian Salzman writes in this PRWeek article, in which she suggests that CSR is being replaced by conscientious capitalism. What’s the difference? “[Conscientious capitalism is] about doing what is right, simply because it is the right thing to do—setting up a community kitchen not just for the photo op, press release and branding opportunity, but to actually give people food and care.”

PRWeek Global Awards 2014 Shortlist Revealed

By Daniel Farey-Jones, April 9, 2014

The shortlist for the inaugural PRWeek Global Awards has been released, and Havas PR North America is on it, as a finalist for Non-Profit Campaign of the Year, for its work on #GivingTuesday (client: United Nations Foundation). In addition, Havas PR was shortlisted for Issues and Crisis Campaign of the Year for its work with the United Nations Foundation’s climate change project. Plus, Marian Salzman was named finalist for Global Agency Professional of the Year. The Havas PR Global Collective, Havas PR UK and Llorente & Cuenca (both part of the Collective) also made the shortlist. The award presentation will be held in Barcelona on May 15.

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