Havas PR in the News — August 2014

Burnham Building—Revamped: A Look Inside Havas Village Boston

By Nate Boroyan, Aug. 26, 2014

The latest Havas Village—bringing the total to 19 worldwide—with employees from various areas of the company working together recently opened in a former department store in Boston. Julie Hall, managing director of Havas PR in New England, played tour guide for the writer of this piece, which describes through photos and words how this 21st-century, collaborative, open office space looks and works.

Communicating Climate Change—Without the Scary Monsters

By Ed King, Aug. 19, 2014

“The climate disaster narrative hasn’t worked,” says this story’s subhead. “So how do experts plan to wake up the world?” The writer interviewed Pete Bowyer, head of Havas PR’s six-continent climate collective, at length for his opinions. “All communications is local—and that’s particularly true of climate change,” begins Bowyer. “I think people respond better to the impacts they see and feel on the ground, as opposed to abstract theories of theses.… It’s about trying to turn [limits and restrictions] into how you can have a better form of life by not being as carbon intensive as you have before, without saying that will stop your summer holiday.”

Shape the Future Series: Marian Salzman, Trend Spotter

By Anthony Farr, Aug. 18, 2014

Among other things, this profile of Marian Salzman, CEO of Havas PR North America, says that “[w]hile Salzman might not have an actual fortune-telling crystal ball, she does seem to have an uncanny knack for predictions. How does she do it? She’s an expert trend spotter.… Described as having her finger on the collective pulse, Salzman has been rated as one of the world’s top trend spotters. She has worked for companies the world over, keeping them up to date and even a step ahead of the market. This has made Salzman’s talent highly sought after—and incredibly valuable.”

The New Power of Millennial Hispanics

By Marian Salzman, Aug. 13, 2014

While Hispanic-Americans are “the swing in more and more swing states,” says Marian Salzman in this bylined article, “shaping discussion and policy on everything from immigration reform to gay marriage,” marketers need to pay attention to their spending power, especially Hispanic-American millennials. She cites this statistic: Every month for the next 20 years, about 50,000 Hispanic-Americans will turn 18. For these reasons and others, Havas PR, where Salzman in CEO, surveyed 800 young people (Hispanic and non-Hispanic) in the U.S. states bordering Mexico. Among the insights: Young Hispanics are more optimistic, more fashion-conscious and more interested in owning their own business than their non-Hispanic peers.

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