Havas PR in the News — December 2014

A Trendspotter’s Virtual Notepad: A Random Look into 2015’s People and Places That Matter

By Marian Salzman, Dec. 31, 2014

Among Salzman’s list of people to watch in the coming year: producer/director Hamish Hamilton, green guru Danny Seo, healthy-living advocate Cornelia Guest, and Swedish video game commentator Felix “PewDiePie” Kjellberg, and entrepreneurs Thor Fridriksson, Alexa von Tobel and Natalie Moss. Cities that she has her sights on include Austin; Bentonville, Ark.; Boulder, Colo.; Burlington, Vt.; Detroit; Mountain View, Calif.; Nashville, Tenn.; Oakland, Calif.; Philadelphia; Pittsburgh; Portland, Ore.; Salt Lake City; Seattle; and Williston, N.D. And she adds in a list of places to visit and U.S. politicians worth watching.

What to Expect in Connecticut in 2015

By Marian Salzman, Dec. 31, 2014

Marian Salzman turns her trendspotting eye on her home state to forecast a few trends for the coming year. Connecticut will become part of the national trend toward foods and teas that contain marijuana, she says. Two other trends deal with the family unit—and how healing, forgiveness, healthcare reform, minimum wage and immigrants will all change how Connecticut sees families. Salzman adds that the state will also continue to top the economic-discrepancy charts and its residents will personally see the effects of climate change.

A Trendspotter’s Virtual Notepad: A Random Look into 2015’s Products, Business Models and Apps

By Marian Salzman, Dec. 30, 2014

“New concepts are being crowdsourced and incubated, new people are creating new business models, new apps are changing every facet of life, new places are hot, the old is being reinvented to be relevant again, and some simple pleasures are more pleasurable than ever,” says Marian Salzman in her latest Forbes.com column. Included in the long list of products, brands and items she is following for 2015 are LD West’s phone holster, ZippedMe, friendship bracelets, Ten Thousand Villages, Zesa Raw, LOLI, Suga Sweet Organics, ISAORA, Wearable Experiments, GoPro, elemoon, cocoa, Ruby Rocket’s, Mochidoki, Loft & Bear, On Second Thought and many more.

The Modern Dilemma: Obsessively Selfish, Compulsively Selfless

By Marian Salzman, Dec. 23, 2014

What is the single best word to describe the now? According to Marian Salzman, CEO of Havas PR North America, it’s self. “Cultivating a positive self-image is now recognized as a vital task for everyone, requiring self-confidence, self-esteem, self-discipline, self-respect and self-regard,” she says. “It’s a fine line between selfish and selfless, and one that few, if any, of us always stay on the right side of.… When we make a donation and share it on Facebook, or wear our TOMS shoes to work, or film ourselves dumping a bucket of ice over our heads, are we really contributing effectively to the greater good?”

Stamford PR Executive Predicts ’10 Trends for 2015′

By Bill Fallon, Dec. 22, 2014

“For nearly two decades,” says this brief about trends forecast for Connecticut in the next year, “Stamford resident Marian Salzman, CEO of New York City–based Havas PR North America, has released an annual report with predictions for the coming year. Her report covers ‘the next big things on a wide range of topics’ and this year finds marijuana, family, income inequality and climate change ripe for emerging trends” in the state.

Five Surprising People, Places and Things to Watch in 2015

By Marian Salzman, Dec. 19, 2014

In the final post in a series of six about trend sightings for 2015 and beyond, Marian Salzman, CEO of Havas PR North America, looks at five people/places/things that transcend categorization, which she calls the “mega-influences” for the coming year. They are: Louisville, the new documentary about Joan Didion, the continuing influence of Korean culture in numerous areas, Garden & Gun magazine (and its reflection of the South’s trending moment) and Ello (nicknamed the “anti-Facebook”).

Next Year in Marketing, PR and Buzz Generation

By Marian Salzman, Dec. 18, 2014

Marketers especially need to be aware of what’s happening now in their industry and technology, constantly rewrite best practices and know what the future holds, says trendspotter Marian Salzman, also CEO of Havas PR North America. Among the trends she sees in the communications industry are even cushier perks (like getting extra money to go on vacation and hire a housecleaner), hackathon hysteria, campaigns that use virtual reality and the continuing rise in (and commoditization of) online reputation managers.

Twitter Was Crucial in Making Ferguson a National Story

By Giuseppe Crosti, Dec. 17, 2014

Giuseppe Crosti, manager of SocialProvidence, explored the Twitter conversation around the deaths of numerous people killed by police officers in the U.S. in recent months. Included in his analysis in this piece: “In the weeks following Garner’s death in July, Twitter activity about the incident was minimal. On the other hand, the Ferguson death, and subsequent protests, caused a drastic spike in volume of relevant Tweets. After this wave, when the Garner story resurfaced on December 3rd, it generated another significant spike in Tweets. The Ferguson story propelled all other relevant conversations onto a national stage, making them trending topics on Twitter.”

Next Year in Family, Caregiving and Stages of Life

By Marian Salzman, Dec. 15, 2014

Says trendspotter Marian Salzman: “The concepts of family, parenting and life stages have taken on new relevance and economic significance as baby boomers continue aging, younger adults find themselves squeezed in the sandwich generation, and the lingering hangover of the Great Recession has created a boomerang generation of un(der)employed millennials who return home to live until well into their 30s. That’s a lot for Americans to navigate.” In this area, she forecasts the increasing popularity of letting children be bored, caregivers needing more care, how mourning plays out on social media and more.

It’s the End of the Year. What’s Next?

From the Stable, Dec. 13, 2014

This Australian site about commercial creativity gives an exhaustive “cheat sheet” for Havas’ annual trends report, “10 Trends for 2015,” starting with the übertrend of Self-Everything. “Included in this all-encompassing trend is self-tracking of our health, self-improvement through nonstop education, and monitoring others’ wrongs (digitally), because we can’t count on anyone else to do it,” it says. Other trends include Bugged About Bugs, Friend/Enemy Confusion and Small (Business) Is the New Big.

Next Year in Fashion, Beauty and Design

By Marian Salzman, Dec. 12, 2014

These are among the fashion, beauty and design trends that trendspotter Marian Salzman, who is CEO of Havas PR North America, sees for 2015: athleisure style, fur-free fashion, androgyny, the no-makeup look, “smart” (tech-wise) clothing, the burgeoning maker movement and a new breed of design consultants that’s tailored for “a generation of young homeowners raised with access to countless ideas, a cost-conscious mindset and a crafty spirit,” says Salzman.

Havas Unveils 10 Trends for 2015 Including Bugs, Food Regulation, Portability, Self-everything + More

From Campaign Brief, Dec. 11, 2014

In Havas’ new “10 Trends for 2015” report, the agency is forecasting “self-” as the overriding idea for the new year. Says Marian Salzman, CEO of Havas PR North America and an award-winning trendspotter, who authors the report: “We can’t take much more turbulence, and maybe that’s why despite craving the co-, we’re all trying to save our individual selves. In a world of massive everything moving at warp speed, where individuals can easily feel overwhelmed and lost, focusing on what’s small and local is a great strategy for finding a sense of self.”

Next Year in Food and Nutrition

By Marian Salzman, Dec. 11, 2014

“America circa 2015 is more obsessed with what it eats—and what it doesn’t—than ever before,” says Havas PR North America CEO Marian Salzman in this column. “And we’re tending toward extremes: Some of today’s culinary trends are almost ridiculously decadent, while others are equally virtuous. (Perhaps that’s why many people are starting to advocate an 80/20 principle for healthy and indulgent eating.) Food dovetails with nutrition, which dovetails with health.” Among the trends she calls out for 2015: chicken wings, biscuits, rum, #foodporn stars, clean eating. crickets and edible coal.

Spin the Agencies of Record

By Patrick Coffee, Dec. 11, 2014

In PRNewser’s roundup of agency news, it leads with the story of Havas PR successfully leveraging its global network in promoting The Economist’s new daily mobile Espresso app. Says Ravi Sunnak Havas PR’s EVP for Corporate, in the piece: “We are continuing the raise the visibility of The Economist and establish their thought leadership status… [via] an influencer outreach campaign.”

Next Year in Business, Innovation and Social Responsibility

By Marian Salzman, Dec. 10, 2014

Among the top business trends is the next buzzword. A few years ago, “curating” was the hot word, then “disruptive” took the top spot; now we’re referring to new ideas as “the Uber of _______” or the “Airbnb for ______.” Matchmaking is a hot concept also, with new companies offering freelance personal stylists, PR pros and more. Education topics are hot, too, including crowdfunding by colleges and universities to raise money to support student projects and businesses, faculty research, scholarships and campus life. And MOOCs continue to rise, although they’re facing numerous challenges. In Havas PR CEO Marian Salzman’s final trend for these categories, she says: “Move over, green building and electrical energy conservation. The buzziest segment of the renewable energy and clean-tech sector right now is water innovation.”

Why Trendspotting Still Matters: The Power of Looking Forward

By Marian Salzman, Dec. 9, 2014

While compiling her annual trends report, trendspotter Marian Salzman (also CEO of Havas PR North America) began contemplating the future of trendspotting itself. With everything changing so fast, she says in this column, it can be frustrating and could be seen as outdated. “But,” she adds, “as adherents of the paleo trend say about their meat-heavy diet, trendspotting is something humans are hardwired to do.” Salzman goes on to say that the annual report for Havas is more dynamic than reassuring, including trends such as the rise of graphic images online. But she notes glimmers of hope, such as the Women Prevail trend, with women increasing in influence around the world.

Now and Next: Trending Topics for Today and 2015

By Marian Salzman, Dec. 8, 2014

What words and ideas dominated the year, and what will infiltrate our conversations in the coming months? As part of Havas Worldwide’s annual trends report, “10 Trends for 2015,” the agency generated two word clouds that highlight topics everyone was talking about in 2014 and what will be trending next year. Havas PR North America Marian Salzman, a world-renowned trendspotter, shares the thoughts behind some of the words—for instance, “seat-squeeze rage” was popular last year because of airline passengers taking out their frustrations on one another because of the smaller distance between seatbacks, and in 2015, not coincidentally, we’ll be hearing about (more) affordable private jets. Subjects for the 75 or so other words in each cloud range from feminism, food and fashion to consumption and commerce.

A Soothing Tonic for the Gluttony of the Season

By Marian Salzman, Dec. 1, 2014

#GivingTuesday was started three years ago as “both an antidote to the conspicuous consumption of the holiday weekend before it, and the unofficial kickoff to the giving season,” says Marian Salzman, CEO of Havas PR North America, in this bylined piece. “The beauty of #GivingTuesday is its power to refocus people’s energy on generosity—which countless academic researchers have shown makes us far happier than just getting yet still more stuff—and its ability to channel that energy toward smarter giving,” she continues. “GivingTuesday.org is a clearinghouse for good causes, but the movement’s grassroots supporters just as easily spread the word with its catchy, memorable hashtag.… Yes, I’m a marketer, and when I do my job well, that means people buy things. I have no problem with consumption, but we need some balance. #GivingTuesday is it.”

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