Havas PR in the News — January 2014

Whatever Happened to the Term New Man?

By Tom de Castella, Jan. 30, 2014

“The New Man was once a radical way to describe a male who wholeheartedly accepted equality in domestic life,” says the author of this piece. “But 30 years on, what has happened to the term?” Many people say it’s redundant, as defined roles for men and women no longer apply. Other monikers have come and gone in that time, too, including alpha male, metrosexual and übersexual, the latter of which was introduced by Havas PR CEO Marian Salzman and her co-authors in The Future of Men in 2005: “Übersexuals are confident, masculine and stylish, and committed to uncompromising quality in all areas of life.”

Havas PR Named Agency of the Year

By Patty Tascarella, Jan. 29, 2014

Leading the winners of the Pittsburgh Chapter of the Public Relations Society of America’s Renaissance Awards was Havas PR, named Agency of the Year. The Pittsburgh office of the company also came home with Best of Show for its media relations campaign for the One Young World global leadership summit.

More Women Are Watching the Super Bowl, but Do Advertisers Care?

By Jessica Glenza, Digital First Media, Jan. 29, 2014

Fifty million women now watch the Super Bowl, but ads are still predominantly aimed at men. Why? “[M]any more men … are shopping, whether it’s food or household car products or childcare products,” surmised Hamline University professor Kim McKeage. But Havas PR CEO Marian Salzman once told Ad Age that maybe marketers simply don’t understand men: “We don’t know their body-mind conflicts, so we just assume they’re sexual. We don’t know their passions and interests, so we assume they’re beer and babes. Everybody says, ‘Poker is changing the landscape’—but what does that really mean?”

In2Summit: Do Workplace Conventions Hinder Innovation?

By Aarti Shah, Jan. 23, 2014

A panel of marketing innovators at The Holmes Report’s inaugural In2Summit discussed a variety of work traditions—such as 9-to-5 hours, company size and geographic location—and how they affect innovation. Are New York City and Silicon Valley passé as idea hubs or still key breeding grounds? Who’s better able to disrupt: small, agile companies or bigger brands? One theme throughout the conversation, which was moderated by Havas PR CEO Marian Salzman, was that no matter the opinion on the subject, technology helps make innovation possible.

Gut Research Reveals Benefits for Heart Health

Edited by John Stokes, Jan. 7, 2014

“In recent years, scientific and public health leaders around the world have been investing a lot of time and money to probe the mysteries of the human microbiome, otherwise known as the gut,” says this article, which points out that Havas PR CEO and internationally known trendspotter Marian Salzman has noted the phenomenon, too. It takes a quote from her annual trends report: “One of the most promising new pathways to all-around health is found in our gut. From prebiotics to probiotics, the field of microbiome research is shaping up as a solid approach to tackling a whole range of health problems.”

eWave: From a Poet to a Hockey Coach, 13 Rhode Islanders Put the Digital Age in Perspective

From Providence Journal, Dec. 28, 2013

The first Rhode Islander profiled in this article is Michael Cunningham, co–general manager of Havas PR’s social marketing analytics agency, SocialProvidence. “Cunningham views the digital world ‘with a benevolent eye,’” says the article, “seeing digital technology as an opportunity with endless possibilities, not a risk.” Facebook was his entry to the digital world in 2005 and continues to be a favorite way for him to communicate; it even was the way a friend found a kidney donor, thanks to Cunningham and others sharing the friend’s post.

Forget Orchid; Green Is My Color for an Entrepreneurial 2014

By Marian Salzman, Jan. 7, 2014

Green with envy as she thought about new clients living their entrepreneurial dreams and as she remembered the joys of her own entrepreneurial past, Havas PR North America CEO Marian Salzman resolved for 2014 to “re-embrace her entrepreneurial roots” and “figure out how to create jobs in unexpected places.” Her new client Brooke Solis, until recently a lawyer in Silicon Valley, did both when she launched JustGoGirl (which manufactures pads for women experiencing athletic leaks) from her new home of Austin, Texas.

Trends to Expect in 2014 … and Beyond

By Marian Salzman, Jan. 6, 2014

“From retirement age now being midcareer to our workplaces looking more and more like millennials, Americans are challenging and redefining age markers,” says Connecticuter Marian Salzman about trends for 2014 and how they’ll affect her state. Young people, for example, are turning off to Connecticut’s suburbs and on to urban life, meaning local areas will need to work harder to attract them. And on the other end of the spectrum, the state has a higher, and rising, proportion of over-65s than the nation as a whole (14.2 percent vs. 13.0 percent); Connecticut will need to think more about home-care services and senior centers, among other things.

Is 2014 the Year of Independence?

From Texas Nationalist Movement, Jan. 3, 2014

The blog of the “largest and oldest organization solely dedicated to the freedom and independence of Texas,” according to the group’s website, mentions an article on Forbes.com by Marian Salzman about her forecasts for branding in 2014. In it, she touches on a trend toward secession that’s mentioned in Havas PR North America’s end-of-year trend report. The Texas Nationalist Movement notes that Havas PR cites two examples that it also uses—Scotland and Catalonia—and was happy to see Salzman use the word “thriving” to describe the secession movement in the Lone Star State.

Mobile Media in 2014: New Behaviour Trends to Emerge

By Marian Salzman, Jan. 1, 2014

“Everybody from die-hard news addicts to casual gawkers gets at least some breaking news from social media now,” says trendspotter Marian Salzman, also CEO of Havas PR North America. “With headlines and essential points instantly available all the time, established news channels are moving away from old-style newscast formats toward longer shows that offer a deep-dive take on nonfiction stories.… [T]he traditional news business needs to create value in the gaps that are opened up by social media.”

What’s Hot in 2014: ‘Radiant Orchid,’ 24-Hour Workdays and ‘Ugly’ Produce

By Amy Kuperinsky, Jan. 1, 2014

Havas PR CEO Marian Salzman, a world-renowned trendspotter, gives some of her forecasts for the new year, including “artisanal overload,” as a response to all the “mass-produced blandness” of recent times. She also says we’ll all start working a schedule that’s more reflective of the millennials in the workplace, meaning 9-to-5 is out and people will log hours “when it’s good for them and the business.”

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