Havas PR in the News — July 2014

Preparing U.S. Leadership for the Cultural Demographic Shift

By Glenn Llopis, July 21, 2014

The new changes in U.S. demographics—with Hispanics, African-Americans and Asian–Pacific Islanders poised to make up more than half the country’s population by 2050—has business leaders wondering how they need to change their strategy and competitive requirements. This article’s writer, a consultant who focuses on leadership identity and the immigrant perspective, cites a recent post also on Forbes.com by Marian Salzman, Havas PR CEO, who said marketers need to especially pay attention to the Hispanic millennial segment of this audience. Click on the button below to read about the paradigm shift companies need to undertake in the face of these major changes.

How Texas Metro Areas Compare Economically

By Manhattan Institute, July 19, 2014

In a study comparing the economic performance of the country’s 100 largest metro areas from 2009 to 2012, four Texas cities ranked in the top 10. In the section of this article describing Austin (at No. 6), the authors lead with this: “‘Austin envy,’ as Forbes.com blogger Marian Salzman has called it, is still going strong.” (Salzman is CEO of Havas PR North America.) Houston ranked No. 4, Dallas–Fort Worth/Arlington came in at No. 7, and San Antonio/New Braunfels was right behind at No. 8.

Why People Rule the World in 2014

By Marian Salzman, July 17, 2014

Says Marian Salzman, CEO of Havas PR North America: “People are more empowered now than they’ve ever been. And they’re having their say in ways they’ve never had before, heard by wider audiences and taken ever more seriously. They’re demanding a world that works for people, not the other way around. They’re creating a world that puts people, not institutions, first. They’re building a future that includes more of the things they want and less of what they don’t.” Why? Social media tools like Twitter “made this radical populism finally possible,” Salzman says, and now the sharing economy and more tech tools are driving “this revolution.”

Phoenix Considered 4th-Best Border-State City in Southwest for Millennials

From KTAR.com, July 13, 2014

In a survey conducted by Havas PR North America of 800 young adults in the four U.S. states bordering Mexico (Arizona, California, New Mexico and Texas), Phoenix was named the fourth-best city for millennials. Respondents were asked open-ended questions about best cities for family, food, work and overall potential. Fellow Arizona city Tucson also made the top 10.

Havas PR Launches Global Climate Change Practice

From The Holmes Report, July 13, 2014

Havas PR is launching a new global climate change communications group, bringing together experts in important geopolitical centers worldwide. Pete Bowyer, who worked with former UN Secretary-General Kofi Annan on climate justice issues, will lead the group and report to Marian Salzman, CEO of Havas PR North America. Says Bowyer: “There is real momentum developing across the world as a new global agreement on climate change approaches at the UN Paris Conference next year.”

Study: Phoenix Among Cities Attracting Attention from Border-State Millennials

By Damon Scott, July 11, 2014

As this article summed up: “The economic and social heft of the nation’s millennials can be felt in cities from coast to coast, and metro areas in states that border Mexico are no exception, according to a new survey commissioned by Havas PR North America.” As part of the survey, 800 millennials were asked which 10 cities in the four states (Arizona, California, New Mexico and Texas) have the most potential for them. Havas PR CEO Marian Salzman is quoted as saying that “[t]he highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor.” Phoenix landed at No. 4.

Agencies Increase Focus on Cause Marketing

By Erik Oster, July 11, 2014

Cause marketing is a growing trend in advertising and increasingly a focus of ad, PR and branding agencies, according to this article. Agencies are forming practices around this trend, including Havas PR’s recently established Havas Worldwide Climate Practice. Among the most popular causes, the article says, are environmental, feminist and LGBT concerns. But it adds a note of caution: “Consumers have a natural skepticism about brands allying themselves with causes, and it takes tact to appear to not be using the cause solely for financial gain.”

Agencies Set Sights on Marketing for a Cause

By Stuart Elliott, July 10, 2014

In marketing agencies, practices are popping up that are devoted to cause-related marketing, sustainability and CSR. Among the reasons, according to this article, are brands paying attention to consumers’ social concerns and the rising of the millennial generation, which places a high value on corporate social responsibility. Havas PR, whose Havas Worldwide Climate Practice specializes in “communications devoted to global climate change,” in the words of the writer, is cited as one agency leading the cause-marketing trend.

Hipsters Love San Antonio

By Jane King, July 10, 2014

Said this broadcast report: “A recent survey of 18- to 34-year-olds in the Southwest region of the U.S. found that San Antonio ranked number one for their generation to thrive. Havas PR says things liked about the Alamo city were ethnicity, affordability and college towns. In the study, they also found that many young people who grew up in the region plan to stay there.”

The Future of the American Mood: Hispanic Millennials in Border States

By Marian Salzman, July 10, 2014

“The new U.S. centers of gravity are California and Texas,” begins Havas PR North America CEO Marian Salzman in her post about the agency’s new study of millennials living in the four states bordering Mexico. But it’s less about Silicon Valley or SXSW and more about the millions of Hispanic-Americans putting down roots in those two states—plus Arizona and New Mexico. “The [Hispanic-American] millennials in particular have real clout, both for their spending power now and for their ability to influence what comes next,” adds Salzman. The agency surveyed 800 Hispanic and non-Hispanic young adults in the four border states to get their views on a wide range of everyday life issues. Click on the link below to read about some of the top results.

Hispanic Millennials Choose San Antonio, Dallas Over Houston in Survey

By Josh Cain, July 10, 2014

The Houston Business Journal notes that in the results of a Havas PR North America survey of millennials who are living in the four states bordering Mexico, its hometown was bested by Texas sister cities Austin, Dallas–Ft. Worth and San Antonio. The list: the respondents’ top choices for best cities in the Southwest for their generation. San Antonio topped the list, Austin ranked No. 5, Dallas was No. 7 and Houston followed right behind at No. 8. “The highest-ranked cities have three commonalities,” said Havas PR CEO Marian Salzman. “They are ethnic, affordable and youthful, including college towns as one anchor.”

San Diego a Magnet for Border State Millennials

By Chris Jennewein, July 9, 2014

A Havas PR North America survey of young people living in the four states bordering Mexico placed San Diego second (after San Antonio) on a list of best places for their generation to live in the Southwest. It’s just one part of the resulting study, “Mi Casa en Los Estados Unidos: Millennials of the Border States,” published by the agency. As this article notes, another finding from the survey is that “staying close to family is important to many respondents—and that they will never leave the Southwest. This is especially true for Hispanics (51 percent versus 44 percent of non-Hispanics).”

San Antonio Beats Out ‘Hip’ Cities with Southwestern Millennials

By Sanford Nowlin, July 9, 2014

“So, how did San Antonio suddenly get an injection of hip?” asks this columnist after Marian Salzman’s article on Forbes.com ranking the city No. 1 in a list of places that millennials in the Southwest think will be the best for their generation. He quotes Salzman, who said in her own column: “The highest-ranked cities have three commonalities: They are ethnic, affordable and youthful, including college towns as one anchor.” Her top-10 list is among the results of Havas PR North America’s survey of 800 “border millennials” (young people living in the four U.S. states that border Mexico) on a range of lifestyle issues.

Latinas Lead Hispanic PR Push

By Susan Kuchinkas, July 8, 2014

“Havas PR launched a multicultural practice that will focus on gaining earned media and social buzz within the Hispanic community. Havas Conexiones is led by five Latinas with Argentinean, Cuban, El Salvadoran, Mexican and Puerto Rican backgrounds, stationed in Hispanic hot spots around the country, including New York, California and Texas. Havas Conexiones has released a report called Mi Casa en Los Estados Unidos: Millennials of the Border States. Among the findings is that 61 percent of the Hispennials surveyed said speaking Spanish was an important part of their lives.”

Millennials Living in the States Bordering Mexico Name the Top 10 Cities in the Region for Their Generation

From The Sacramento Bee, July 8, 2014

The four states bordering Mexico (Arizona, California, New Mexico and Texas) are a microcosm of the U.S. Hispanic community, reflecting the increasing influence of Hispanic-Americans on American life, in areas from politics and media to fashion and entertainment. For that reason and more, Havas PR North America surveyed 800 millennials (Hispanic and non-Hispanic) on areas of everyday life, like family, food and work. It also asked which cities in the Southwest will be the best places for their generation; San Antonio ranked No. 1; California cities that made the top 10 are San Diego (No. 2), Los Angeles (No. 3) and San Francisco (No. 9).

Study: Albuquerque Attracting Attention from Border-State Millennials

By Damon Scott, July 8, 2014

Says this article: “The economic and social heft of the nation’s millennials can be felt in cities from coast to coast, and metro areas in states that border Mexico are no exception, according to a new survey commissioned by Havas PR North America.” In results of the survey published by the agency, Albuquerque, N.M., ranks sixth on a list of cities in the four states bordering Mexico that the millennials respondents thought would be best for people their age. This writer quoted Marian Salzman, CEO of Havas PR, who said, “We all need to be keeping an eye on these cities as we think about where the next generation will flourish.”

San Antonio Tops for Millennials in ‘Centers of Influence’ List

From WOAI News Radio, July 8, 2014

San Antonio tops the list in Forbes ranking best places for the millennial generation in the Southwest (in an article written by Havas PR North America CEO Marian Salzman and based on the agency’s survey of millennials in that region). This news radio station found a number of factors for the city’s popularity when interviewing local officials: San Antonio’s dynamic universities and 150,000 students, tech startups and Hispanic cultural achievements.

Havas Launches Climate Change Group

By Larissa Faw, July 8, 2014

John Casey of Havas PR North America, who will run the Americas regional hub of the new Havas Worldwide Climate Practice from New York City, discusses the group’s expertise in communicating different entities’ work to address climate change: “For many global corporations and entities, one of the biggest challenges is finding a cohesive global network of skilled climate change communicators. And as has been demonstrated by our work, the Havas Worldwide Climate Practice now brings together experts around the world to provide strategic consulting, communications advice and campaigns for clients on climate change issues.”

Industry News in Brief

From the Holmes Report, July 7, 2014

Havas PR North America leads today’s Industry News column in The Holmes Report with the announcement of the formal launch of its Havas Conexiones multicultural agency within an agency. It quotes Mayra Meza, Conexiones’ media relations director, one of five Latinas leading the practice: “Growing up with one foot in our home countries and another in the U.S. gives us automatically the ability to think empathetically like global citizens. We factor in our deep-seated traditions with our American acculturation to homogenize the perfect fusion that we know brands seek. If we know it, we can communicate it seamlessly.”

Havas Cooks Up Climate Group

By Kevin McCauley, July 7, 2014

This article sums up Havas PR’s latest announcement this way: “Havas has established a global climate change PR team under Peter Bowyer, former spokesman for former UN chief Kofi Annan. He handed climate justice issues for Annan during the ramp-up of the Copenhagen Climate Change Conference in 2009. Bowyer said change issues are top concerns for current UN boss Ban Ki-moon, who is gearing up for a climate conference in Paris next year, and representatives of the IMF and World Bank.” It also notes that Marian Salzman, CEO of Havas PR North America, expects the climate issue to be trending in the next year.

Tucson Rounds Out Forbes Top 10 US Capitals of Influence

By James Hudson, July 4, 2014

Notes this writer about Havas PR CEO Marian Salzman’s column in Forbes listing the top 10 cities in the Southwest attractive to millennials living in the region: “In an article published online earlier this week, Forbes cites Tucson’s Hispanic millennials, its strong college-based community, and affordability as key factors in making it one of the hottest cities for growth. Oh yeah, and its Ethiopian food.” He adds: “If you haven’t been paying attention to national trends, the City of Tucson has been, and finally realized that creating an attractive lifestyle for future workers and employers now tops tax incentives.”

Former Kofi Annan Adviser to Lead Havas’ New Global Climate Change Practice

By Jonathan Tilley, July 2, 2014

Havas experts around the globe are joining together to launch the Havas Worldwide Climate Practice, which will be led by Maitland Political Managing Partner Pete Bowyer. He has been part of the Havas PR team working on the United Nations Foundation’s climate change account, which this article calls “a global piece of work that has led to the establishment of a network of offices with expertise in climate change that will be the foundations of the new practice.” Adds Bowyer: “We have got comms people on the ground in the key geopolitical centers around the world now, and we are trying to tie that together globally.”

Havas Worldwide Launches Global Climate Change Communication Practice

By John Glenday, July 2, 2014

Havas PR has begun a global climate practice operating from three regional hubs (London, New York, Sydney) and satellites in more than a dozen countries. Pete Bowyer will head the practice and report to Marian Salzman, Havas PR North America CEO. “Over the past five years, our people have been doing incredible, thoughtful and award-winning work on climate change,” says Salzman. “Looking ahead, the issue of climate will surely trend in 2015, and no other global communications network can claim our degree of firsthand experience or is better equipped to advise clients in this critically important area.” Among that experience, notes this article, is launching Earth Hour with WWF in 2007 and Ban Ki-moon’s Big Data Climate Challenge in 2014.

#GivingTuesday 2014 Rallies Thousands of Networks, People and Organizations to Celebrate and Catalyze the Power of Giving

From the United Nations Foundation, July 2, 2014

This press release picked up across the Internet acts as a “save the date” for Dec. 2, 2014, as the third-annual #GivingTuesday, which kicks off the holiday giving season with a global day dedicated to charitable giving. Last year the event enlisted 10,000 partners in the U.S. and 46 countries around the world, up from about 2,500 partners mostly in the U.S. in its first year. According to data from Blackbaud, the volume of online donations has increased 270 percent since the Tuesday after Thanksgiving in 2011 (the year before #GivingTuesday began). The release also notes that Havas PR is committed to a third year of working on the event’s Communications Corps.

The Havas Worldwide Climate Practice Launch

By Natasha Carroll, July 1, 2014

Today marks the launch of Havas PR’s global climate change communications group, led by Pete Bowyer, operating from the practice’s London office. In New York, John Casey will lead; in Australia, it will be James Wright. On-the-ground experts, each with direct experience with the issue, notes this Australian marketing magazine, will support the hubs from more than a dozen countries. Says Bowyer: “[W]orld leaders are beginning to face up to the greatest global challenge of our age. But business and civil society have key roles to play as well. The Havas Worldwide Climate Practice will ensure that their voices are a critical part of that conversation, too.”

Power List 2014: Power Principals

From PRWeek, July 1, 2014

“In an evolving comms landscape,” says PRWeek, “these 50 power players have the blueprint for effective global strategies as companies expand into new markets to increase growth and agencies promote their integrated business models. Havas PR North America CEO Marian Salzman rings in at No. 45 on this year’s list. Among the reasons, according to this article: “Since taking the helm at Havas in 2009, she has led the firm through a number of significant changes, including rebranding from Euro RSCG Worldwide PR in 2012. She also played an integral part in creating a Havas PR operation across several continents, called the Global Collective.… All of Salzman’s efforts were recognized in May at the inaugural PRWeek Global Awards in Barcelona, where she was honored with the Global Agency Professional of the Year award.”

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