Esteemed American Association of Advertising Agencies (4A’s) Announces the Partner Awards to Honor Creative Collaboration
From The Street, Sept. 30, 2014
The 4A’s has announced a new award that will recognize and honor great partnerships that elevate creativity to new levels. The organization said it has replaced the O’Toole Awards with this new program in order to reflect the marketing industry as it looks today, aligning with the 4A’s “We’re your partner for business” positioning. Awards will be given in the categories of brand, creative, media, technology, diversity and cause partnerships. Havas PR North America CEO Marian Salzman will serve as the only jury member representing the PR industry.
Connecting with Conscientious Consumers
By Marian Salzman, Sept. 29, 2014
A global Havas PR study shows that conscientious consumption is rising. What’s driving it? Disruption, especially in economies, but also in expectations and assumptions. “Previously normal patterns of life have been shaken up. This has prompted people to start paying more attention to what’s going on and how it affects them,” says Marian Salzman, CEO of Havas PR North America and chair of the Havas PR Global Collective, in this bylined piece about the resulting report, “BeCause It Matters.” Among the implications for what’s next in the United States, Salzman adds, is this: “Being a brand with a positive reputation is likely to earn the loyalty of many U.S. consumers. Watch likely loyalty to responsible brands keep growing.”
Connecticut Women’s Hall of Fame Asks: How Are You Shaping Our World?
By Connecticut Women’s Hall of Fame, Sept. 15, 2014
The Connecticut Women’s Hall of Fame has designed a photo contest to discover what people are doing to shape their world. It’s part of the celebrations around this year’s inductees, which includes Havas PR North America CEO Marian Salzman, a Connecticut resident. The ceremony takes place in Hartford on Oct. 29, 2014.