In the News – April 2011

Journalism, Social Media and PR: An Interview with Romey Louangvilay

By Maurice Cherry, April 21, 2011

Engage and connect. Those are two of the lessons learned from Romey Louangvilay’s Q&A with the 10,000 Words blog of Media Bistro. The senior account executive for digital and social media at Euro RSCG Worldwide PR gives advice about breaking through the noise of social media to speak to customers and to meet and learn more about journalists a PR professional might need to know. “Whether it’s a veteran reporter or a new digital writer,” says Louangvilay, “PR professionals should not only learn what they write about, but engage with them (outside from the normal pitch) through their Twitter or follow their Tumblr posts.”

Resources: New Biz Tactic: Hire Women

By Romy Ribitzky, April 20, 2011

Hiring more women might give companies a sustainable competitive edge, says new research from Deloitte. The article also cites a Euro RSCG Worldwide survey of millennials that says today’s young-adult generation expects that women will be important to shaping the future. “Millennial women have always considered themselves equal (at the very least!) to men and now are questioning whether balancing career and family are necessarily worth it,” says Marian Salzman, CEO of Euro RSCG Worldwide PR. “They want it all, but they want to be the ones to say what ‘all’ entails.”

Friday Night Blights

By Marian Salzman, April 17, 2011

Will football be outlawed because of all the head injuries players are suffering now more than ever? Marian Salzman, who is familiar with the effects of brain trauma, forecasts that it’s a possibility. She cites a “Frontline” report that says high school players suffer 60,000 concussions a year and a study from the Research Institute at Nationwide Children’s Hospital in Columbus, Ohio, that says football-related injuries in children aged 6 to 17 treated in U.S. emergency rooms rose 26.5 percent between 1990 and 2007. In a world gone extreme, she asks, “do we need to dial down a notch and stop expecting not only our athletes but maybe also ourselves to take everything to a bar that is unattainable, unrealistic and self-destructive?”

Daily Brief: The Change Agents

By Romy Ribitzky, April 14, 2011

Millennials have high expectations for themselves and companies, and they prefer brands that connect for life with consumers. Marian Salzman, CEO of ERWW PR, expounds on these ideas and others (women’s ideas about careers, lack of geographic barriers) that come out of a Euro RSCG Worldwide survey about today’s rising generation. Says Salzman: “Millennials don’t see huge barriers between themselves and the companies with which they do business. They’re perfectly comfortable interacting with businesses and pressing them for information and change.”

Euro RSCG Life Growth to be Overseen by New Group Leader

From Zenopa News, April 14, 2011

Marian Salzman has been named chief executive officer of public relations operations in North America for Euro RSCG Worldwide PR, responsibilities of which include helping to build the Euro RSCG Life PR brand in the U.K. Zenopa, a U.K. health-care recruitment agency, notes that “Euro RSCG Life is among the leading healthcare marketing firms in the world” and quotes Salzman as saying, “We are an agency on the move, growing fast, adding business and people and now reorganising to be even more effective providers of client solutions.”

Porter Novelli’s Rosenberg Joins Euro RSCG

By Bernadette Casey, April 11, 2011

Twenty-year Porter Novelli veteran Lisa Rosenberg, who was that agency’s senior partner, managing director for New York, and director of brand marketing, will be replacing Marian Salzman as president of Euro RSCG Worldwide PR, North America. Salzman, who was president since August 2009, is moving into the newly created role of CEO of PR operations in North America and will lead CSR initiatives and build the Euro RSCG Life PR brand in the U.K. “I am looking forward to building and shaping the trajectory of an agency that is more in its infancy and has such an entrepreneurial spirit,” says Rosenberg. “I want to match up the arsenal of capabilities and the right talent with all the new business coming into the agency.”

Lisa Rosenberg Ends 20-Year Porter-Novelli Tenure for Euro RSCG Leadership Role

By Arun Sudhaman, April 10, 2011

Lisa Rosenberg had become one of Porter’s key leaders, as senior partner, director of the global brand marketing practice and New York managing director, and a member of the agency’s global executive committee. This article also said she is “one of North America’s leading consumer PR practitioners.” She left Porter to become @erwwpr’s new president. “I feel like Euro is at a place where Porter was 20 years ago,” she says in this piece. “Over the years as Porter has grown, they have all the trappings of a really big global agency and all the pressures that come along with it. In some ways, when you are smaller you have the opportunity to be more nimble, and that’s what I see at Euro.”


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