In the News – August 2011

Honoring Sept. 11, With Care

By Stuart Elliott, August 31, 2011

Marketers used to steer clear of Sept. 11 anniversary events, but how should they change course—if at all—on the 10th anniversary of the disasters? Marian Salzman, CEO of Euro RSCG Worldwide PR, is one source in the story who, although admitting she’s conflicted on the subject, in the end suggests brand should not involve themselves. (Although, of course, many are—from 9/11 commemorative merlot to e-books.) “‘On one level, you want to convey a sense of empathy and sympathy and patriotism,’ Ms. Salzman said. ‘On another level, there’s a belief that every milestone in American history has been turned into a marketing opportunity.’”

Vacation Complications (Think Generations)

By Marian Salzman, Aug. 30, 2011

In the late ’90s, people wore their stress with a badge of honor, and there was “a cloying jealousy among those who weren’t experiencing the same fatigue,” says Marian Salzman, @erwwpr CEO, in this bylined thought piece. Who’s jealous now? Nobody—we’re all feeling it. (Thanks, social media.) And we’re all working on vacations (if we take them at all) just to keep up. But not millennials; Generation Y “is not willing to forgo a work-life balance to get ahead,” Salzman adds. What does this mean for the workplace of the future? Whatever it means, Salzman says, maybe for now we all should just take a vacation and reap the psychological benefits we desperately need.

Watching the Weather Channel Crush It

By Marian Salzman, Aug. 30, 2011

Hurricane Irene, with its projected path and time to evacuate, was an ideal press event. “The media had a full week to put up intense Doppler charts with enough lines and cones and computer models to make your head spin,” says Marian Salzman in this column. Big weather events are also being tracked not only on the Weather Channel, but also over social media with our extended networks—after all, Salzman points out, weather is the great common denominator. And of course, she adds, it’s a “tremendous PR opportunity,” too, for people who take it, as New York City Mayor Michael Bloomberg did, and President Obama.

12 Rules for Back-to-School Shopping

By Bruce Horovitz, Aug. 28, 2011

There are new rules for back-to-school shopping, says this article: “Shop late, and strategically—while embracing technology as your retail lie-detector.” Marian Salzman, CEO of @erwwpr, was one of “10 of the savviest retail gurus, consumer watchdogs and trendmeisters” to lay out some of the rules. Among the back-to-school trends she has spotted: Students selling old items to fund this year’s purchases and helping people who have less than they do. “Families are filling up on budget items, then packing up a bag for needy children,” Salzman says in the article. “Watch for more giving back at the center of the conversation.”

Is Beauty in the Eye of the Voter?

By Marian Salzman, Aug. 22, 2011

Michele Bachmann’s beauty got Marian Salzman, CEO of ERWW PR, thinking about whether an attractive female politician’s looks help or hurt her. “I give you Golda Meir, an amazing politician and defender of country and man and woman alike,” Salzman said. “Would she have had the same credibility if she had looked like, say, Natalie Portman?” But in the end, she says, discussing politicians’ looks is superficial; successful brands—and politicians today are indeed brands—have style and substance. “I don’t much care if our first female president looks like she just stepped off Planet of the Apes or like Gisele Bündchen; I do care about whether she can get the job done and whether as a woman I’m proud to support her and can relate to her POV, attractive or not.”

Creating the Future

By Richard Westlund, Aug. 19, 2011

“We ask our clients, what headlines do you want to read or how do you want the world to see you?” says Marian Salzman, Euro RSCG Worldwide PR CEO, about the agency. Adds President Lisa Rosenberg: “We have an unwavering focus on earned media, and we deliver amazing coverage for our clients, along with marketing innovations that drive the news.” This article outlines the agency’s strengths—from social media and cause marketing to media relations and a new community model—all with an eye on taking clients to the future. “[The community model is] a very interactive approach,” says Salzman, “where we use the community as a research instrument for developing and refining the story. Then we can better activate those conversations for our clients.”

The Western Adventure Goes Soft and Rugged

By Jill Adler, Aug. 15, 2011

“Marian Salzman gave quite the lecture on the state of Americans and how the outdoor industry can get their attention,” says this blog writer about Salzman’s presentation at the opening of the Outdoor Retailer Summer Market. One key point was that consumers today “don’t want to be hardcore extremists,” the writer added. “They want soft, rugged adventures, where they can play safely outside.… Another cool thing she said is that ‘outdoors’ does not mean ‘cut off.’… [Y]ou’ll see a whole lot more products in the marketplace next year and beyond, addressing connectivity.”

Outdoor Retail Trending on Pop Culture

By Beth Potter, Aug. 4, 2011

Kicking off the Outdoor Retailer Summer Market, Marian Salzman presented 11.5 top trends for the outdoor industry with an eye toward 2020—from “soft rugged” experiences (Pilates, yoga) to the rise in traditions (the number of people participating in annual marathons and triathlons) both continuing to grow. Salzman “likes to use iconic images to make her points,” said this writer, referring to the picture of an overweight, pale man stuck in a beach chair that Salzman used to illustrate her “beached white males” (desolate men who have been laid off) trend. “Give them a destination on the weekends and a dialogue and a peer group,” Salzman suggested to her audience, some of the 24,000 marketers, buyers and retailers who attended this year’s show.

Putting Your Money (What Money?) Where Your Tweets Are

By Marian Salzman, Aug. 3, 2011

In the midst of the debt ceiling crisis, President Barack Obama and his social media team took to Twitter in an attempt to rally his followers (more than 9 million of them) to encourage Republican congresspeople to take a bipartisan stance in solving the problem. Instead, @BarackObama tweeted too much and lost 40,000 followers in one day. As of the end of that weekend, he had regained two-thirds of that number, but, asks Marian Salzman, CEO of @erwwpr, “when a tweet or post or comment can affect an election, give power to a brand or boost one’s status as a thought leader, shouldn’t putting your money where your tweets are still top the list in terms of one’s approval rating?”

40 Under 40 2011: Ones to Watch

From PRWeek, Aug. 1, 2011

ERWW PR’s director of strategic planning, Karina Meckel, was named to this year’s “40 Under 40” list from PRWeek. Also a senior vice president at the agency, Meckel is 29 years old. Among other reasons for being named to the prestigious list, the article cites this: “Karina Meckel is so highly regarded at Euro RSCG Worldwide PR that the firm mandates she be consulted on all new business pitches—or they don’t get funding.”


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