In the News – December 2012

Football: Not So Super

By Marian Salzman, Dec. 31, 2012

A year after first publicly questioning the future of football in light of increasing concussions and other physical traumas, Havas PR CEO Marian Salzman is still wondering. Times are changing, with a rise in legislation and awareness, but the number of football players injured beginning from very young age—through to the numerous recent suicides of former NFL players attributed to chronic traumatic encephalopathy—troubles Salzman. “We live in an age in which parents research the safest strollers, buy the cars with the highest safety ratings and don’t let children ride bicycles without helmets,” she says. “How much longer can they sign their kids up for this dangerous sport?”

What’s Up for 2013

By Laura Atkinson, Dec. 30, 2012

In this look ahead at the new year, The Sunday Times features a few of Marian Salzman’s forecasts about 2013. “Native” is now the ultimate proof point; “in an increasingly virtual world, knowing where something—or someone—is from will become an obsession,” the paper attributes to Salzman. It also highlights her belief that “co” (the age of collaboration) will rise in 2013 and her prediction that we’ll see more “daddy” stereotypes as more fathers than ever are raising children. “Like the housewives of the past,” says the article, “daddy bloggers are set to become the big consumer demographic.”

Hand-Me-Downs for the Royal Baby? Going Native? A Guru’s Guide to 2013

By Barbara McMahon, Dec. 29, 2012

One of the world’s leading trendspotters, Havas PR North America CEO Marian Salzman tells readers of The Times of London that she sees hand-me-downs in the future for William and Kate’s baby. “They’ll launch the baby renewals [reusing] market—it won’t be called secondhand—because it’s the practical thing to do and it’s in tune with our mood,” says Salzman. She also believes collaboration will be hot at work and at home, and that we’ll all be practicing collaborative consumption, buying smaller homes, doing more bartering, simplifying our lives, and searching for authenticity in people, places and things.

Does 2013′s Style Trend Spell End of Trendy?

By Samantha Critchell, Dec. 27, 2012

“The biggest trend in fashion for the new year might just be that there isn’t anything especially trendy.” So says the writer of this piece from Associated Press. Why is it that there seem to be so many styles that will be in fashion in the new year? “The problem with trends is that we are trended out. … We are so exhausted by overload that we just don’t have a way to process anything new,” says Marian Salzman, CEO of Havas PR North America, in the article. “We’re going to spend more time thinking about what it means to buy something, and we’re much more engaged about what our clothing says as our signature.”

What’s Cooking: Looking Ahead in 2013

By Kim Ode, Dec. 26, 2012

The Minneapolis Star Tribune takes a look at some of the food trends forecast in Havas PR’s annual trends report, What’s Next? What to Expect in 2013, headed up by world-renowned trendspotter (and agency CEO) Marian Salzman. Among them are the rise in the eating disorder orthorexia nervosa, the raising of urban chickens (and designer coops to match), craft beer brewers, easier recycling and studies about many attributes of organic food.

The Future of Education: Constant Schooling

By Marian Salzman, Dec. 20, 2012

“[C]ompetition is driving escalation—a sort of educational arms race,” writes Havas PR North America CEO Marian Salzman in this Huffington Post piece about how more schooling is required to yield the money, opportunities and satisfaction that today’s job candidates desire. “The more job candidates have higher qualifications, the more employers can demand higher qualifications, so the more candidates have to get even higher qualifications and so on. Even companies that used to hire a lot of low-skilled people now need fewer workers, and those they do employ need to be higher-skilled.”

Great Holiday Cards from PR Firms

By Patrick Coffee, Dec. 20, 2012

To conclude a roundup of exceptional holiday-theme cards from firms and individuals, PRNewser calls out Havas PR’s 12 Days of Havas giving initiative, for which agency staff donated time to a different charitable organization every day for 12 straight days. Those efforts all led up to the launch of our new publishing imprint, 120M Books; the 12th act of giving was a free download of our first e-book, What’s Next? What to Expect in 2013, on 12/12/12.

Urban Outfitters Holiday Catalog Gets Naughty

By Bruce Horovitz, Dec. 11, 2012

Urban Outfitters used a four-letter word in its Christmas catalog that generated plenty of another four-letter word: b-u-z-z. By selling a photo album, book and candle with the word “f—” on it, the company is getting responses from across the spectrum; the writer of this article says kudos from brand and marketing gurus are surprising. Marian Salzman, CEO of Havas PR, is one of them. “It’s brilliant, explosive, short-term marketing that generates buzz. It’s the right voice for the teen market.” She adds that the word doesn’t mean what it used to to most people: “It’s almost a synonym for ‘give me a break.’”

Economies Go Alternative

By Marian Salzman, Dec. 11, 2012

“Until the bust, most people living and working in the mainstream were so used to hearing about ‘the economy’ and living in it, they thought ‘the economy’ was just one thing, just one complex web,” writes Havas PR North America’s CEO, Marian Salzman. In this Huffington Post blog post, Salzman plucks out a positive from the pile of negatives that define the global economic downturn: People around the world are now better educated about money. Having survived some ugly realities, we take it more seriously, trust banks less and exercise greater restraint with our cash, experimenting with bartering, alternative currencies, even things like freecycling and Dumpster diving.

2013 Living: Austerity with Double-Dip Frugality

By Marian Salzman, Dec. 6, 2012

Looking to widespread money problems—particularly in America, Spain and Greece—trendspotter Marian Salzman says we can expect people today to adopt an enterprising spirit when it comes to acquiring the things they need and want.“[F]rugal consumption is about feeling good by being smarter and spending less; it’s about finding alternatives to the expense and wastefulness of old-style consumption,” explains Salzman in this Huffington Post piece. “Why spend a lot to own something that’s not going to get used much? It’s a question being asked about everything from kids’ clothes and fashion accessories to parking spots and industrial equipment.”

Make Solutions, Not Problems

By Marian Salzman, Dec. 5, 2012

“Pragmatic” and “positive” will become key words in 2013 and beyond, writes leading trendspotter Marian Salzman in her column on the Huffington Post. That’s because we face negativity at every turn—in manipulative campaign ads and sensationalist news reports, in forecasts about the end of the world—and there will be lots of talk about how positivity can serve as antidote to all that. That beam of positivity will no doubt be refracted by pragmatism, though, writes Salzman, noting that, “[B]eing sensitive to negative events helps us beware of potential dangers, while expecting positive events in the future motivates us to keep on keeping on. We’re constantly treading a fine balance between noticing what might be wrong and looking for ways to make things right.”


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