In the News – January 2011

‘Idol’ Hopes New Judges, Younger Contestants Give It a Boost

By Randy Cordova, Jan. 19, 2011

“American Idol” is trying to reinvent itself yet again with two new judges, singers Jennifer Lopez and Steven Tyler. The novelty might bring in more viewers initially, and it will always have an audience, says cultural trendspotter Marian Salzman, president of Euro RSCG Worldwide PR, in this article. It just might not motivate watercooler conversations, she adds, like the groundbreaking show once did.

Can ‘American Idol’ Get the Buzz Back?

By Randy Cordova, Jan. 10, 2011

Will people care about the 10th season of “American Idol” when it airs next week, asks the writer of this article? He went first to Marian Salzman, president of Euro RSCG Worldwide PR, to find out why the show’s buzz seemed to be missing last year. “There are so many things out there,” she says. “It’s going to be hard for anything to be the new ‘new.’ It’s like, you can’t stay young forever. You aren’t always going to be the show with the buzz.”

Starbucks Logo Change Draws Consumer Anger

By Lisa Baertlein, Reuters, Jan. 6, 2011

Much like the infuriated fans of the Gap, which also recently changed its logo, Starbucks’s decision to switch it up in the hopes of extending the brand beyond coffee drinks has consumers vexed. Marian Salzman, noted trends expert, says that “the often angry nature of social media has done nothing but hurt the brand, as people take to their various networks and express their anger, in real time.” When asked if the brand could survive this logo change, she replied, “Ask me on Monday.”

Starbucks Cuts Name, “Coffee” from Logo; Draws Ire

By Lisa Baertlein, Jan. 5, 2011

In a case of “if it ain’t broke, don’t fix it,” Starbucks has officially dropped the “coffee” from its name and retooled its logo, a move that has made latte enthusiasts less than pleased. Legions of fans took to blogs and social media outlets to voice their dismay almost instantly after the announcement was made. Said Marian Salzman, brand watcher and president of Euro RSCG Worldwide PR: “Nothing is worse than an armchair quarterback,” she said. “Nothing ever ends well that starts this way.”

Looking into the Future with Marian Salzman

By Anthony Johnston, Jan. 4, 2011

This Q&A with the president of Euro RSCG Worldwide PR touches on fashion and beauty, tech, food, the future of newspapers and the next subculture. On that last point, Marian names two. The first: “I think there is going to be one—the so-called ‘anti-social social butterfly’ [the antithesis of the social butterfly]—a person who is not very social in real life in a face-to-face situation, but who has collected immense numbers of followers in the online world. Through this space, it’s a chance for that type of person to be overly aggressive.”

If Forecaster/Trendspotter Marian Salzman Is Right, Britain’s Prince William/Kate Middleton Wedding Will Be 2011’s Best-Seller

From min, Jan. 3, 2011

Marian Salzman, president of Euro RSCG Worldwide PR, North America, tells min this: “[T]he momentum will build as the [April 29, 2011] wedding date nears. Look at all the attention being given to Kate’s hair styles. If 2011 is a ‘status quo’ year with no surprise crises or deaths, the royal wedding will sell best.” The media/marketing newsletter also features two of Salzman’s forecasts from her 2011 report and a fashion-media-related prediction she made to min in 2009 that she says was proved correct.

“Healthy Living” Top Resolution—to Break

By Marguerite House, Jan. 3, 2011

In this roundup of predictions for 2011, Marian Salzman, noted futurist and president of Euro RSCG Worldwide PR, predicts it will be a year of increased anger as, the article notes, “technology makes it easier for people to rely on their ‘networks’ for information, having lost faith in their leaders, institutions and media.” Also notable in her eyes for the new year? A “booting up” of employees and students to be more “emotionally resilient” in these troubled times, plus career reinvention, redefined gender roles and entrepreneurial innovation on the rise.

The Trend Watchers

By Barbara Mahany, Jan. 2, 2011

The Chicago Tribune checked in with four trendspotters, including ERWW PR’s Marian Salzman, to see what they think will be on our plates in 2011. Among their thoughts: more muscle drinks, more nutritious choices for school lunches, nutrient-rich cocktails, communal tables in restaurants, meatless Mondays, a rise in artisanal or heirloom foods, and a decrease in portion size.

Digital Age Takes Star Splits to New Level

From The Independent, Jan. 1, 2011

Celebrity splits were all over the news in 2010. Though there’s nothing new about splitting up, the way gossip hounds had access to every detail through blogs, social networking sites and all things social was the big story. Marian Salzman, trendspotter and ERWW PR president, had this to offer on the matter: “I, for one, am more bothered and intrigued by the good news announcements via Twitter and Facebook than the quiet exits this way. After waiting a third of a lifetime, the Royals deserved a national five minutes of silence for their engagement. The group posting seems so, well, humble.”


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