In the News – January 2013

Kate Middleton, Prince William Choose Baby Names—Buy Domains, Reserve Twitter Accounts?

By Jeanne Adams, Jan. 30, 2013

This blogger was impressed by a post from Marian Salzman on her blog about personal branding. Called “Kate Middleton and the Branding of a Duchess,” the post talks not only about the duchess’ brand but also about that of the little monarch growing inside her. The blogger was struck by Salzman’s statement that she bets “if Kate and William have chosen [a baby name], they’ve also registered the URL and opened the Twitter account.” To it, the blogger replied: “Could protecting the baby’s name now be a smart decision and a sign of William and Kate’s desire to be modern monarchs? Wouldn’t it be amazing if they made a Tumblr account for the baby a la Beyonce? I would die.”

Leading Trendspotter and Havas PR, North America CEO Marian Salzman Offers 2013 Predictions with Brand New E-book Launch

From Campaign Brief, Jan. 15, 2013

Campaign Brief (in Asia, Australia and New Zealand) gives a sneak peek at some of Marian Salzman’s trends for this year, from her new e-book What’s Next? What to Expect in 2013. Here are a few: A new and rising trend is copreneurship, as life partners of whatever gender and sexual orientation go into business together. The travel front for 2013 is all about wellness journeys, whether for plastic surgery, fertility clinics or even dental care. “Native” is now a trigger word in fashion and style; as modern life accelerates into a future that gets more virtual with every year, consumers are increasingly feeling a sense of rootlessness. We will be rethinking quality of life. We’ve all been living life at breakneck speed; in 2013, there will be more interest in slower alternatives: slow cooking and eating, slow courtships, slow travel.

Muscle Mania: What Are the New Fitness Trends for 2013?

By Vicki-Marie Cossar, Jan. 14, 2013

In 2013, we’ll be looking forward and back, according to a few experts in this article—from technological breakthroughs that let people easily assess and track their workouts to retro exercise routines, such as the Powerhoop (a souped-up version of the hula hoop). For her part, Havas PR CEO and trendspotter Marian Salzman says sweat-working will be the new networking. “Most devoted employees find time to exercise daily to reduce stress, get fit and stay healthy,” she says. Now, “more … companies will be taking steps to help employees fight the battle of the bulge.”

Op-Ed: Rays of Hope in Newtown

By Marian Salzman, Jan. 11, 2013

“The images of Sandy Hook Elementary School students returning for classes on Jan. 3, their first day of the ‘new normal,’ were both heartrending and heartwarming,” wrote Marian Salzman in this bylined piece. Therapy dogs welcomed the scared children to a building the community had transformed, uplifting banners are seen around town, scholarships and other funds have been established, and former U.S. Rep. Gabrielle Giffords met privately with families of the victims. Salzman was also heartened to hear that Giffords and her husband, Mark Kelly, had met with New York City Mayor Michael Bloomberg and hopes their conversation and others lead to changes in the national gun law discussion.

What’s Next in 2013: A Lesson in Trendspotting with Marian Salzman

By Ronald R. Urbach, Jan. 10, 2013

“Spotting industry trends and making forecasts for a year ahead is a challenge, especially in an age of constant change and technological developments,” says the writer in his introduction to a Q&A with world-renowned trendspotter and Havas PR CEO Marian Salzman. In her answers, Salzman illustrates her process for identifying trends (pattern recognition), the future of wireless (including apps for voting), the most important trend in her 2013 forecast (“Co”), personal brands and the coolest object in her office right now, among many other topics.

The Big Burg Theory

By Marian Salzman, Jan. 10, 2013

Since 2008, more people worldwide have been living in towns and cities than suburban or rural areas, and the trend is growing. The headliners are the megacities, with populations of 10 million or more. “In a world of seven billion people and counting, big cities aren’t an option that we can take or leave; they’re inevitable,” says writer Marian Salzman. “They’re unstoppable.” But after a laundry list of problems that big cities can face (slums, lack of basic services and cars contributing to global warming among them), Salzman concludes that “by offering buzz and many opportunities for minds to meet, [megacities] also spur people to figure out megasolutions.”

One Office, Multiple Generations: How Millennial Women Are Winning the Age Game

By Lauren Brown Jarvis, Jan. 8, 2013

“Fearless and determined,” starts the writer of this post, “millennial women have overwhelmingly rejected the idea of working hours, as many respond to work emails on the go.” She adds that millennials in general are challenging office protocols. Because of all that, she says, “women are uniquely positioned to navigate increasingly multi-generational offices.” She cites speakers from the CNN Dialogues forum last October, including Havas PR CEO Marian Salzman. It was there that Salzman said this: “Millennials are the most skilled, inexpensive brain trust available. At work, they want real time feedback and employers that are mentors and partners.”

Experts Unveil Their Food Predictions for 2013: What Will Be Trending in Restaurants and Home Cooking

By Michael Kaminer, Jan. 6, 2013

In an article that asks chefs and other foodies what they’re forecasting for the world of food this year, Marian Salzman stands out as the only trendspotter. Local food, plant-based plates and fermentation were common threads. What does Salzman foresee? “Veggies are moving to the center of the plate, prepared in innovative ways. Kale is being hailed as the new bacon (complete with backlash), and new greens are on deck to take its place: Beet greens, chard, and mustard greens to name a few. Local produce is increasingly in demand, with chefs outdoing one another by foraging or growing kitchen gardens on rooftops.”

Dads Fear the Social Stigma of Staying at Home

By Emily Dugan and Susie Mesure, Jan. 6, 2013

In a survey from The Independent, more than half of working fathers in Britain want to cut their hours in order to help more in raising their kids. A case study profiles Ben D’Alton, 27, the father of young twins, who recently went part-time as his wife’s maternity leave was finishing. The article also cites Marian Salzman’s prediction that 2013 would be the year of the stay-at-home dad. “Rather than being diminished by the rise of women,” she says, “the growing ranks of devoted and capable dads are likely to find their new role liberating.”

The Rise of Africa

By Marian Salzman, Jan. 3, 2013

Six of the world’s 10 fastest-growing economies from 2001 to 2010 were in Africa, and a growing number of African nations have been largely stable in recent years. The continent “is not yet a paragon of peace and prosperity,” says Havas PR CEO Marian Salzman in this bylined piece, but it is “morphing from basket case to case study.” Among the reasons she gives in the article, part of a 14-post series expanding on her annual trends report, are China’s investments in Africa, the fact that Africa wasn’t tightly connected to the fragile global economy in the recession and Kenya’s position as a pioneer in mobile money.

What 2013 Will Bring: Green, Yellow, Fear and Control

By Amy Kuperinsky, Jan. 2, 2013

On the list of what the New Jersey Star-Ledger believes will be out for 2013 is trying to unplug. The writer quotes Marian Salzman, CEO of Havas PR, as saying, “[I]t’s almost unimaginable that you could get away from it. Really, how would you do that? The train has left the station.” Continuing in the tech vein, Salzman says we are choosing to do more things digitally than manually. Plus, she says, food is one of the things we’ll want “as straightforward as possible.” That includes detoxifying with supergrains, buying chickens for the eggs, and seeing more organic foods available in mainstream grocery stores.

What’s Next for Places?

By Marian Salzman, Jan. 2, 2013

From Bilbao to Dubai, a signature building can put a place on the map. Movies and TV shows can do the same (just ask New Zealand and Copenhagen). But ‘[t]here’s nothing new in the need for places to grow their appeal and maintain it,” says Marian Salzman in this bylined piece. “What has changed is that globalization has increased the speed, geographical range and intensity of competition among locations.” With examples in the U.S. such as Austin, Savannah and Pittsburgh, it’s apparent that we are now in the era of placemaking, “where any city can be turned into a destination for business and tourism alike.”

How to Get Ahead of the Curve

By Amanda Baillieu, Jan. 2, 2013

In this blog post on Building Design magazine’s website, there is not only British architectural news but also a look at one of Marian Salzman’s predictions in her annual trends report, What’s Next? What to Expect in 2013. “What caught my eye,” says the writer of this post, “was her prediction that copreneurship is on the rise. The term, meaning life partners going into business together, is something architects have always done, pretty successfully.… Now though, according to Salzman, the tougher economy is making others realize that copreneurship—collaborating, pooling resources, and sharing practical and financial support—is a good thing and something we will see a lot more of in 2013. In this, if nothing else, architects are ahead of that troublesome curve.”


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