In the News – March 2012

The New Quarter-Life Crisis

By Marian Salzman, March 21, 2012

Forget the classic midlife crisis; now we’re facing that angst earlier, thanks to the recession and the resulting student loan payback problems, loss of a nest egg and/or grown children returning home to roost. Four years ago, @erwwpr CEO Marian Salzman predicted that the then-nascent subprime mortgage crisis would spawn a student loan crisis of similar proportions, and it certainly has. In 2010, student borrowing totaled more than $100 billion for the first time, which is paralyzing millennials, Salzman says in this bylined post. Millennials face a hard road, needing to make many decisions that Salzman discusses here, in order to help their personal future and the economic futures of everyone.

What’s Not Hot: Some Trends of 2012 That Ought to Be Over

From Zócalo Public Square, March 20, 2012

Looking toward its “Who Says L.A. Has No Culture?” event with Slate, Zócalo Public Square asked some contemporary culture observers to discuss a recent trend they’re already over. Answers ranged from outdoor music festivals and Occupy Wall Street rebel art to “men telling women what to do” and “Twitter and Pinterest [and] whatever the hell else is next after that.” What is @erwwpr CEO Marian Salzman, a leading global trendspotter, over? “I think my pick for top whinge-worthy trend,” she says, “has got to be one prediction I could now shoot someone—namely myself—for. And that is that people want to disconnect and have downtime.” Her bottom line: It’s such a part of our everyday lives now that she doesn’t think we can (or should) return to a place of disconnect.

Business Women First: Katie McSorley, President, Mid-Atlantic,
Euro RSCG Worldwide PR

From Pittsburgh Business Times, March 16, 2012

Katie McSorley leads the No. 1 public relations office in the Pittsburgh market. Here, the Business Times asks her questions about her top business priorities for 2012 (One Young World), her greatest professional accomplishments (having served Bayer Corp. and Transitions Optical for nearly 20 years each, including helping Bayer introduce the concept of alternative-energy vehicles), her biggest role model (her father) and what she’s reading (Who Cares Wins, by Havas CEO David Jones). When asked what opportunities she has given women in her field, McSorley says: “Provided internships, hired many women in entry-level positions, provided mentoring and coaching with other senior members of our team, and demonstrated by being here every day that you can have a successful, enriching career.”

A Divided Union

By Marian Salzman, March 14, 2012

“It was always a lofty idea—maybe too good to be true,” says Marian Salzman of the European Union in the opening to her latest piece on the Huffington Post. “Now years of progress have blown up in the form of an ongoing debt crisis—a kick in the shins to the European brand, to say the least.” As a trendspotter, Salzman, CEO of @erwwpr and one-time resident of Amsterdam, still looks to Europe for the latest news, culture and style, but she wonders if the EU will implode or if it will even “hold out long enough to rewrite the rules of collaboration and cooperation to realign its major powers?”

4As Holds PR Conference to Address Changing Demands

By Steve McClellan, March 14, 2012

If enough new PR activity is evident in the zeitgeist, the American Association of Advertising Agencies plans a public relations conference. For the first time in five years, it has done so and @erwwpr CEO Marian Salzman will be one of the speakers. “This year it felt like it was really time because PR seems to be leading the conversation,” says Janet Northen, conference co-chair. “The job has been changing so much with digital media and many new ways to engage consumers. We’re just being called on to be different.” Salzman will discuss how to leverage social media and “trendology” to build brands and affect business.

Salzman: A New Lease on the American Dream

By Marian Salzman, March 7, 2012

In mid-2008, @erwwpr CEO Marian Salzman correctly forecast a “prime crisis.” Now she again turns her trendspotting eye to the perils of homeownership and says that in 2012 the American dream of owning a home will “drop dead and finally get eulogized.” With much data to back up her prediction from last year that “renters envy” is a very real phenomenon, she describes how our country has not only watched the property bubble burst but also shifted our ideals for how we work, live and define home. “Americans have enough to worry about,” she concludes in this bylined piece, “that the liquidity and value of a home and even qualifying for a loan will move to the bottom of their list of concerns.”


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