In the News — March 2013

Surviving a Tumor in Style

By Marian Salzman, March 22, 2013

Marian Salzman’s brain tumors—the most recent was removed in mid-March—have not only made her distrustful of so-called experts (the second tumor went undetected by radiologists), but they have also become part of her personal and professional identity, she writes in the Stamford Advocate. Salzman, who is CEO of Havas PR North America, points to celebrities such as Sheryl Crow, Mary Tyler Moore and Elizabeth Taylor who survived brain tumors with style, saying, “I can’t help thinking about the fact that for a handful of famous, already-alluring women, a brain tumor diagnosis has strangely added to their appeal. It gives them complexity, a problem to make them seem more empathetic and human, another dimension to their stories.”

What Having a Brain Tumor Can Do for Your Brand

By Marian Salzman, March 11, 2013

Making the best of a bad situation, Havas PR North America CEO Marian Salzman ponders here how profoundly her two craniotomies have contributed to her personal brand in the past six years, as was also the case with fellow brain tumor patients Sheryl Crow, Mary Tyler Moore and Elizabeth Taylor. Of her upcoming surgery, Salzman writes, “Like Elizabeth Taylor, I’ll be ‘resting comfortably’ at home myself, hopefully as stylishly as she no doubt was, but not for long. Being busy at work will keep me motivated and help with my recovery. And I’m already eager to discover how my brand will evolve after going through this second experience.”

The End of the Trend

By Beth Teitell, March 10, 2013

Anything goes in fashion these days, according to the writer of this Boston Globe article, who went to Marian Salzman as one of her main sources. “Some days I think it started with those idiot crocs,” says Salzman, CEO of Havas PR North America and a leading international trendspotter, in the piece’s opening sentence. While a fashion forecaster says grunge started this no-trend fashion movement, Salzman adds that the way we work now really helped define it. “If I’m going to be working at home and only seen on Skype [from the shoulders up],” she says, “isn’t one vintage jacket all I need?”


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