In the News – November 2010

Salzman: Mining Social Trends (or Previewing 2011)

By Marian Salzman, Nov. 30, 2010

“It’s a fact: Human behavior models cultural trends.” That’s how Marian Salzman starts this wrap-up of her trends forecast for 2011. With insight into society’s zeitgeist, she says, brands will be able to best position themselves for the future. Among the trends she predicts for the coming year are a continued rise in anger, meaningful hands-on work, individuals as newsmakers, new ways to measure success, and lots of change and reinvention.

Driving Work Forces Behind Millennial Women

By Taly Weiss, Nov. 30, 2010

Among the research gathered by Euro RSCG Worldwide PR in its recent millennials and gender study, work-related findings among respondents aged 18 to 25 in the U.S., U.K. and France appealed to this writer (who noted that “the recession might have influenced respondents differently, according to their country of origin”). One of the pieces of data cited relates to priorities in choice of workplace. Says this article: “While western men prioritize rather equally between salary, work atmosphere and work life balance while looking for a new job (with an emphasis on salary in particular among men in the U.K.), western females point to life-work balance as their top concern (that is even when motherhood is not yet a relevant concern in the life of these young women).

2010 PR People Awards: Intern of the Year

From PR News Online, Nov. 30, 2010

Euro RSCG Worldwide PR intern Helen Havlak was named the PR News PR People Awards Intern of the Year for 2010. Among the reasons, according to this article: “Havlak led the development of the team internship project for which the interns were tasked with creating a business plan for a speakers’ bureau. During the presentation of the plan to several SVPs and the president of the agency, Havlak impressed with her professionalism and composure. Her fellow interns looked to her as a leader, and one of the agency’s senior vice presidents noted that she spoke and presented better than many seasoned professionals.”

Euro RSCG’s Marian Salzman: 11 Trends for 2011

From Radio and Television Business Report, Nov. 30, 2010

Things move quickly in the mobile, social media and online spaces. Marian Salzman’s annual trends list lets people in the broadcasting and advertising industries plan ahead. Her list includes the following trend, which might be of interest to people in those sectors (social media is a key driver in much of what is happening today and in the future, so this is a tweet-version summary): Public Mycasting System. Broadcast news: dead. Mycasting emerges. People curate interactive content, expressing their worldview in images, shared links, tweets.

Talk to the Hands

By Marian Salzman, Nov. 30, 2010

“Look for a wide swath of Americans to be questioning life’s meaning—a search for values that companies and groups will do well to embrace, too,” says Marian Salzman in this column, based on the second forecast from her annual trends report. How will that come to fruition? “I see this trend playing out from the domestic and private to the urban and collective, and from high to low ends of the economic spectrum, as a reflection of valuing practical time spent with your hands.” What that means is more urban gardening, more Mr. Fixit, more time banking; in short, work (mostly manual) that will be not only physically engaging and intellectually challenging but also satisfying and more meaningful.

Gender Shift: Are Women the New Men?

From Dangerfield, Nov. 30, 2010

In a new report from Euro RSCG Worldwide PR, “Gender Shift: Are Women the New Men?”, members of the millennial generation are less concerned about gender imbalances in the media than this blog writer is—he believes it’s acceptable in advertising to mock men but that women wouldn’t be happy about it if the same happened to them. “Gender Shift” gave the results of a study involving people aged 18 to 25 in France, the U.K. and the United States about gender roles and relations.

Mad as Hell—and Only Getting Madder

By Marian Salzman, Nov. 29, 2010

This is the first column in a series of 12 written by Marian Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter, that go even further in-depth into her “11 Trends for 2011” annual trends report. Anger is a trend we’ll see continue, even escalate, especially in the United States. From midterm elections to domestic life, temperatures in the country are “pushing up the mercury, and not because of global warming or climate change,” says Salzman at the beginning of her first forecast. People are angry about taxes, politicians, individual freedoms, unemployment, bankers (rich again), the government, and on and on. With 24/7 news and an always-on blogosphere, the hottest antagonists and topics are pumped up, creating a continuous fuel-to-fire loop. Brands need to know how to plan ahead with this in mind.

Top Social Media Strategists to Watch in 2011

By Cristina LePore, Nov. 19, 2010

Marian Salzman, president of Euro RSCG Worldwide PR, North America, makes 451 Marketing’s list of top social media strategists to watch. Says this new-media communications firm: “[O]ur industry is still attracting and cultivating some of the smartest, most talented, and ambitious individuals around. This list consists of the people who the 451 team feel are setting the bar high.”


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