In the News – November 2012

Women in Senior Roles Would Bring New Energy to Agencies

From PRWeek, Nov. 30, 2012

In the past few years, the people working for the top 12 agencies profiled in PRWeek’s Agency Business Report haven’t changed much. But the writer of this opinion piece says next year’s report will be different. Not only have people in general been moving around, but also senior female agency executives will begin to enter the top jobs. Many “dynamic” women lead midsize agencies, says the article, but the list is small at larger agencies; “Renee Wilson is a great start at MSLGroup and joins other women leaders such as Margery Kraus, Melissa Waggener Zorkin, Donna Imperato, and Marian Salzman.”

Building Social and Responsive Brands in the Age of Always-On

From The Guardian Media Network, Nov. 30, 2012

As part of a panel discussion at the Changing Advertising Summit in London, Marian Salzman talks about how brands, both companies and individuals, build meaningful relationships with consumers. “We’ve moved to an environment where the people brand is at the core of the corporate brand, and the people brand is being revised and rewritten in 140 characters in real time,” says Salzman, CEO of Havas PR North America. “I think we’ve come to a place where we’re prepared to accept mistakes and apologies, but we’re not prepared to accept corporate speak. So all those companies out there that have these odious social media guidelines are really the death of those companies.”

‘Conscientious Consumption’ Survives Recession

By Chuck Raasch, Nov. 29, 2012

In the past few years, after the worst of the recession was over, corporate philanthropic giving has increased. One reason, says a source in this article, is that young consumers, who “grew up in a world of ubiquitous causes” and “almost universally had a service requirement to graduate high school,” are demanding that brands give back. Marian Salzman, CEO of Havas PR North America, adds that people want to spend their time and money wisely today and want to do good for others. Companies that give back, she says, might not have the profits they had in the past, but they “will do well by doing good.”

Sound of the Year for 2013: Co

By Marian Salzman, Nov. 28, 2012

With 2012 drawing to a close, internationally respected trendspotter Marian Salzman, CEO of Havas PR North America, authored the first in a series of 14 Huffington Post blog posts anticipating 2013—timed with the release of Havas PR book What’s Next? What to Expect in 2013. Here she shares how prefixes and suffixes are a surefire way to monitor zeitgeist, pronouncing that “co-” is the prefix du jour. “[O]ver the past few years, people have been feeling the need to highlight it and use it more emphatically,” says Salzman. “Just check out the number of times you see or hear co- used: Cohabitation, co-parenting, co-creation, co-authoring, coed, co-worker, co-religionist and co-production are just a few examples.”


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