In the News — November 2013

PR Agency Coalition Drives #GivingTuesday Movement

By Arun Sudhaman, Nov. 27, 2013

It’s the second year for #GivingTuesday, a movement designed by the United Nations Foundation and the 92nd Street Y to create a national day of giving that kicks off the giving season after Thanksgiving, Black Friday and Cyber Monday. In 2013, the initiative is seen as a “larger, better-organized communications program” than last year’s grassroots effort, said The Holmes Report, and that “a driving force behind this” is the “communications corps” that includes Havas PR North America and four other agencies. UN Foundation VP for Communications and Public Relations Aaron Sherinian noted that the PR firms are donating time and money—and aiming for a business benefit by approaching their clients to get involved.

Truth and Lies of Social Media ROI

By Giuseppe Crosti, Nov. 27, 2013

Today’s social media marketing go-to buzzword, ROI, has two problems, according to the author, co–general manager of SocialProvidence: It’s impossible to measure ROI (net profits divided by costs) of SoMe efforts exactly because net profits have too many variables, and the marketing industry has gained a bad reputation—and an untrue one—for overpromising and under-delivering ROI and therefore not being accountable to sales. But Crosti says that through smart use of all the widely available data, social media can be “the most measurable marketing effort in your business’ arsenal.” Click on the link to read how.

PR People Awards Finalists and PR News People to Watch

From PR News, Nov. 11, 2013

Winners of the PR News PR People Awards will be announced on Dec. 10 at a luncheon in Washington, D.C. Havas PR North America has five finalists: Lesley Sillaman (Account Director/Supervisor of the Year), Renee Harper (Community Relations/Event Marketer), Nicole Shimer (Intern of the Year), Jody Sunna (PR Professional of the Year: Agency) and John Casey (PR Team Leader).

Millennials Spur Flood of Fancy Fast-Food Breads

By Bruce Horovitz, Nov. 7, 2013

Millennials are “the first generation to grow up with a pervasive foodie culture that has, in turn, sort of democratized high-quality food for everyone,” says Carl’s Jr. CMO Brad Haley in this article. The $200 billion fast-food industry is listening to their target audience, changing the standard white-bread buns to such things as brioche, flatbread, multigrain, pretzel and spicy chipotle buns. “For millennials, your bread is your signature,” adds Havas PR North America CEO Marian Salzman. “Millennials need to have something that says who they are—uniquely them. The more unique the better—hold the raisins.”

PR Image Boost Begins With Revolt Against Rigged RFPs

By Kevin McCauley, Nov. 7, 2013
This piece reports on the public relations industry’s growing displeasure with clients’ demands for elaborate, time-consuming RFPs with nothing promised in return. Of the trend, O’Dwyer’s says, “Drawn-out pitches are designed to rip off the intellectual property of PR firms without any thought of compensation.” Havas PR CEO Marian Salzman weighs in and calls these presentations, during which agencies are “romancing” potential clients, “beauty pageants.” Instead of the traditional RFP, Salzman says Havas offers clients one month free if they sign on for a four-month-long media relations package.

A to Z of Wellbeing

By Tabitha Lasley, Nov./Dec./Jan. 2013

Who else to turn to for the latest trends in well-being for the new year than Marian Salzman, CEO of Havas PR North America and one of the world’s top trendspotters?  Thomas Cook Travel goes for Salzman’s expertise on sleep. “Trendspotter Marian Salzman has been telling us for ages that sleep is the new sex. And spa are finally catching up,” says this article, which also features such quirky trends in wellness as “Brotox,” “Earthing,” mindful massage and ugi.

PR News Announces Winners of 2013 Digital PR Awards

By Steve Goldstein, Nov. 6, 2013

Havas PR North America again came up a winner in the PR News Digital PR Awards competition, as announced at the publication’s awards luncheon on Nov. 5. For the agency’s work with Ford Warriors in Pink (helping to raise more than $938,000 over the two years Havas PR has been involved with the breast cancer awareness initiative), it received the award for best digital cause marketing/CSR campaign. The agency also won an honorable mention in crisis management for the pro bono PR assistance it has given to the family of Emilie Parker, a victim in the Newtown, Conn., school shooting in December 2012.


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