In the News – October 2010

GroupTour Magazine Covers VolunTourism: ‘101 Style’

By the VolunTourist, Oct. 30, 2010

The VolunTourism blog cites a post written by Marian Salzman and Ann O’Reilly that gives insights into research from Euro RSCG Worldwide’s “The New Consumer” report. Among their thoughts: “Categories reflecting a move away from the superficial include food (as seen in the evolution of ‘conscious nourishment,’ such as organics, artisanry, buying local, and ‘slow food’) and travel (a category marked by increases in eco-consciousness, cultural immersion and voluntourism).” Remarks the blogger: “Truth be told, I think we really wanted products and services like voluntourism all along, but brave indeed is the company that creates a product or service and takes it to market without fully knowing how it will be received, if at all.”

Opportunity Calls

By Kate Larrabee, Oct. 7, 2010

There are many keys to getting the most out of an internship, from asking people for more work to making a good impression, including appearance, professionalism and doing homework. And don’t bring a negative attitude. Marian Salzman, president of Euro RSCG Worldwide PR, North America, has worked with many interns—and done much research about people in the 18-to-25 age group—and says young people today have a variety of working and personal styles. “My own impression,” she says in the article, “is there is a huge range from massively productive co-creators to insanely hard-to-manage narcissists.” Adds the writer: “A bad attitude will land you in the latter category and make you stand out in a negative way.”

Consumer Finance: Top 10 Places to (Fill in the Blank)

By Amy Hoak, Oct. 5, 2010

Why are best-and-worst city lists so intriguing? And why are they seemingly everywhere today, covering any type of ranking imaginable (“most haunted” and “most bedbug-infested,” for instance)? Marian Salzman, president of Euro RSCG Worldwide PR, North America gives a Dow Jones writer a few reasons. Among them: “People crave to know who is the top and who is the bottom. We don’t care about what is happening in the middle…we’re interested in the fringe.” Plus, she said, “There’s a proliferation of new media outlets, so there is a crying need for more content.”


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