In the News – October 2012

How to Give Your Content Marketing Strategy a Makeover

By Juliet Stott, Oct. 30, 2012

Did you know that the term “content marketing” is being searched for more than twice as often as it was just two years ago? That’s just one of the reasons why this Econsultancy post asserts that content marketing has emerged as a field all its own. The topic also surfaced continually at The Guardian’s Changing Advertising Summit hosted in London this month. There, @havaspr CEO Marian Salzman said, as she is quoted here: “Getting an agency to write tweets on your behalf is ridiculous. If you are not comfortable using Twitter you need someone from your own organisation to front and own it.”

Council of PR Firms Elects 2013 Board Members

By Brittaney Kiefer, Oct. 25, 2012

Havas PR North America CEO Marian Salzman is among the Council of Public Relations Firms’ newly elected board members. Says Kathy Cripps, president of the council, in the article: “We’re very enthusiastic about our new board members. Our board is very important to the operation and forward progress of the Council of PR Firms. We very much appreciate those who are leaving and pleased by those who are coming on.”

PR and Innovation: It’s Complicated

By Marian Salzman, Oct. 19, 2012

“For all the creativity that goes into PR, it’s pretty surprising that the mentality for new perspective and change is about as lively as that for insurance appraisers,” writes Havas PR North America’s CEO, Marian Salzman. Innovation and public relations don’t go hand in hand; in the third of a series of three posts for PRWeek’s Insider blog, Salzman says that though Americans pride themselves on inexhaustible creativity, the country’s public relations practitioners aren’t benefiting from the innovative mind-set driving excellence in so many other fields. The reason? According to Salzman, PR needs a major crisis—or a fearless revolutionary—to force it to change.

Millennia’s Impact on Retailers

By Cathy Plumb, Oct. 19, 2012

Retailers have to be especially strategic about their approach to millennials—considering both their roles as employees and consumers—according to this post on the Set and Service Resources (SaSR) blog. Havas PR North America CEO Marian Salzman had served as keynote speaker months before, the article mentions, at the Visual Merchandising and Store Design Conference on Millennial Retail Shoppers and is quoted as saying then that “[t]he retailers having the best luck moving mountains of stuff are quenching one or both of the millennials’ cravings—either their love of all things digital or their desire to live well by doing good.”

Making Places and Brands

By Marian Salzman, Oct. 17, 2012

“Some cities always attract the limelight,” begins Marian Salzman in this bylined PRWeek piece. “New York and Paris have rich pasts full of historic events and interesting people that will always make them shine. But more recently, some under-the-radar cities have begun to work hard at building sparkling new personalities and reputations.” The very different cities that she pinpoints—Providence, R.I., and Newark, N.J.—have something notable in common, and that’s the powerful personalities behind them. Strong personal branding is crucial, says Salzman, to the success of people, companies and the cities they call home.

Cash-Strapped Millennials Curate Style Via Social Media

By Emanuella Grinberg, Oct. 16, 2012

Social media and fashion are intersecting like never before, thanks to millennials—those aged 18 to 29. This story quotes Havas PR Executive Vice President Ana Nennig as it looks at how millennials pay less attention to brand names than their predecessors and personalize their shopping experiences with the next generation of online marketplaces. That includes sites such as Copious that let social media followers see what friends are buying, selling and sharing on the site. Says Nennig, “As the first generation that truly embraced instantaneous gratification, [millennials] mixed with that a desire to be fiscally aware of pricing and value and set the ground for shopping attributes [that] other generations and groups are adopting.”

Next Year’s News

By Marian Salzman, Oct. 15, 2012

In this, the first in a series of three PRWeek pieces by top trendspotter Marian Salzman, 2013 is foretold with one eye trained on the economy and the other on technology. “We will … see people finding alternative ways to make the best use of time, our most limited of nonrenewable resources,” writes Salzman. “As has often happened throughout history when dark clouds appear, cooperation has already begun to replace individualism (see co-parenting, co-creation, collaborative consumption). The reality of our new environment will be about cutting back and changing focus. Place making and supercities will emerge on our trend maps.”

For Millennials, Pittsburgh Provides Place to Tackle the World’s Problems

From Pittsburgh Post-Gazette, Oct. 15, 2012

Local coverage of the third One Young World (OYW) summit, held in Pittsburgh, describes the international meeting of 1,500 young leaders from nearly 200 countries as “a generation maligned colliding with a city misunderstood.” Havas U.K. Group Chairman Kate Robertson and Havas Global CEO David Jones conceived of OYW—springing from Jones’s belief that corporations can be both profitable and socially responsible. Previously held in London and Zurich, the summit this year has all kinds of Pittsburgh-centric events scheduled, including a cruise on the Monongahela river, a party on the Roberto Clemente Bridge and dinners in the homes of area residents.

25 Years of 40 Under 40 Class of 1995

By Cara Eisenpress, Oct. 15, 2012

Twenty-five years ago, Marian Salzman was among the group of under-40s that Crain’s chose as most promising in business. This list takes a look at where the 40 people were then and what they’re doing now. Then, Salzman was president of emerging media at Chiat\Day; now, she’s CEO of Havas PR North America.

Agency Rebrandings Reflect Changing Marketing World

By Lindsay Stein, Oct. 5, 2012

In late September, Euro RSCG Worldwide PR rebranded itself as Havas PR “to reflect greater collaboration among Havas agencies and a simpler structure,” says this article. “This was a great chance for us to be more streamlined and unified in our branding and it’s definitely strengthened our brand on the global level in terms of PR,” says Dalton Dorné, CMO of Havas PR. Although some other agencies have shied away from keeping “PR” in their name, “we are really good at what defines PR at the beginning,” says Dorné. “We are excellent at media relations and we get a lot of buzz.”

Success Story

By Jennifer Mann, Oct. 1, 2012

In the U.S. alone, 1.5 million nongovernmental organizations (NGOs) vie for eyes and dollars. Storytelling is the best tactic for a cause hoping to land atop the philanthropy heap, posits this PRWeek piece, which sources @havaspr CEO Marian Salzman. Her agency works pro bono for the nonprofit Bob Woodruff Foundation, which offers support to service members who’ve returned home with injuries. Salzman says there are many ways to tell a cause story: “People know about Facebook, Twitter and YouTube, but there are others too such as Vimeo, Tumblr, Spotify, LinkedIn and more.… [N]one of them have to take a lot of time. Experiment, and don’t be afraid to fail.”


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