In the News – September 2012

Mobile Reshapes the Future

By Douglas Quenqua, Sept. 28, 2012

According to the writer of this piece, “[W]hen we talk about the future of media, it’s no wonder the conversation centers largely on mobile devices.” And those devices are increasingly integrated with SoMe, he notes. Marian Salzman, CEO of Havas PR, focuses her comments here on age-related trends in social media. Responding to a report that Facebook was working on parental controls for kids under 13 to join, she says it “begs the question: How young is too young?” She also speaks about Facebook’s Timeline beginning at birth and, noting that 19,000 Facebookers die each day, says, “[t]here’s really only one logical way for it to end, isn’t there?”

Citizens of Innovation Nation

By Marian Salzman, Sept. 27, 2012

A companion to her HuffPost piece published just two days earlier, this column written by @havaspr CEO Marian Salzman looks at those dubbed the most innovative Americans and which skill sets best coax out their groundbreaking creativity. Among other sources, she references Fast Company’s annual list of the 100 most creative people in business, which declares that being weirder, being more productive and doing good well is what’s really setting apart today’s innovators. Click the button below to read more about the traits common to the most talked-about and exciting American entrepreneurs.

Innovation Nation

By Marian Salzman, Sept. 25, 2012

Timing this bylined piece with the announcement that she’d be sitting on a panel in Boston called Trends and Traditions of the Innovation Nation and that her agency has been renamed, Havas PR North America CEO Marian Salzman writes here of the power of innovation, of Americans’ affection for and confidence in their country’s creativity, and of the best places to be innovative. Making her list: Ann Arbor, Denver, New Haven, Orlando, Philadelphia, Pittsburgh, Portland, Raleigh-Durham, Seattle, Tucson and Utah. “Innovation … blurs boundaries and takes many forms,” says Salzman. “It can intersect with entrepreneurialism, with academia and with creativity.” Read the entire article for more about what’s egging on 21st-century American innovation.

Havas Doubles Down on, Well, Havas

By Stuart Elliott, Sept. 24, 2012

This post on The New York Times’s media blog reveals the renaming of the advertising agencies owned by Havas that (formerly) included the Euro RSCG moniker, including Euro RSCG Worldwide, Euro RSCG Life, Euro RSCG 4D and Euro RSCG Worldwide PR. Of Euro RSCG Worldwide being redubbed Havas Worldwide, Havas’s Chief Executive, David Jones, says: “The good news is none of our clients thinks it’s confusing.… The only negative reaction was, ‘Why not do it sooner?’” Also newsworthy here: reports that Havas Worldwide will move its headquarters slightly (from its current location in New York City at 350 Hudson Street to 200 Hudson Street) and that it has signed two new accounts, Live Nation Entertainment and M-GO, which is a new joint venture between DreamWorks Animation and Technicolor.

Euro RSCG Worldwide Rebrands as Havas PR

By Brittaney Kiefer, Sept. 24, 2012

The renaming of Euro RSCG Worldwide PR as Havas PR North America prompted this PRWeek coverage, which explains the logic behind the rebrand of the public relations agency held by parent company Havas. The CEO of the newly renamed Havas PR North America, Marian Salzman, explains that the rebrand allows for greater collaboration and less confusion. Says Salzman: “Clients have always known us as great local agencies but didn’t think of us as much as part of a global network. We’re going to be harnessing the power of that [network]. Our way of doing things even better is to transfer knowledge.”

Rebranding Sees Euro RSCG Worldwide PR Become Havas PR

From the Holmes Report, Sept. 24, 2012

As part of a rebranding initiative by Havas Worldwide, Euro RSCG Worldwide PR is being renamed Havas PR. Now, Havas consists of two main brands: Havas Media and Havas Creative, where Havas PR will live. The rebranding, relates this article, won’t create any leadership changes. For the public relations agencies worldwide, notes Havas PR North America CEO Marian Salzman, this initiative would strengthen a focus on centers of excellence and sharing of best practices among “a true collective of great and good agencies.”

‘Wal-Mart Is Trying to Bury Dominick’s and Jewel’

By Brigid Sweeney, Sept. 17, 2012

Wal-Mart recently began testing a receipt-comparison tool in Atlanta, Chicago and Albuquerque, N.M. The jury is still out on whether the retailer will gain shoppers with the tool, but the writer of this article and an independent grocery consultant she interviewed both think the scale will tip in Wal-Mart’s favor, even if a comparison shows a customer paid more (or would have) for the same items at Wal-Mart. “Perception is reality,” says Marian Salzman, CEO of @erwwpr. “I believe that Walmart will not rip me off, so even if I find out it was a dollar or two more expensive sometimes, I’m not going to stop shopping there.”

Eleven Years Later: Looking Back at 9/11

By Marian Salzman, Sept. 12, 2012

Published 11 years and one day after the 9/11 attacks, this Huffington Post column written by Havas PR North America CEO Marian Salzman reflects on what was lost—just as, Salzman mentions, she did 11 years earlier in an op-ed about the effects of the attacks on the American psyche. The tone of this piece, while still somber, is markedly different. Salzman writes, “[N]ow I also see what we as a nation have gained. We’ve become more community-minded. We’ve stepped up to the plate. We’ve acknowledged that not everyone likes us and we’ve accepted that maybe they have reasons not to.… [W]e’re now an influential part of the pack but not necessarily the leader.”

Seeking a Simple Respite

By Anita Patil, Sept. 2, 2012

From the iPhone’s Siri to Coca-Cola’s Simply line of beverages, products conveying simplicity are proliferating, and consumers are welcoming them into their complicated lives. What is Marian Salzman’s take on this trend? “We all have this desire to simplify our lives, but we don’t know how to do it,” says Salzman, CEO of @erwwpr. “We envy the time we had just three TV channels to choose from. And we envy the man in the gray flannel suit who knew when work started and ended.” Adds Kristin van Ogtrop, managing editor of Real Simple: “Simplicity is the new luxury. In a world where everyone’s busy and there’s a lot of uncertainty, you can’t put a price on that.”


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