In the News – December 2009

Euro RSCG’s Salzman on 2010 Trends: Co-Creating the News

By Joe Ciarallo, Dec. 30, 2009

PRNewser covers Marian Salzman’s comments on the transformation of the ad industry in her appearance on CNBC’s “Power Lunch”: “It’s not going to be ‘paid’ anymore, it’s going to be ‘persuade,’” she said. “It’s all about being part of wherever the news is being created, co-creating the news.”

From Meltdown to Mobs, the Changing Shape of Things to Come

By Sarah Freeman, Dec. 29, 2009

“Predicting trends is not an exact science,” says this article in the Yorkshire Post. “However, for the last 15 years, Marian Salzman has earned something of a reputation for having her finger on the pulse long before anyone else.” The Post focuses on Salzman’s trends for 2010—but also gives insights about the trendspotter herself, including her first experience in Britain in the 1970s.

Fewer Actors, Other Trends You’ll See in 2010

By Suzanne Vranica, Dec. 28, 2009

Advertising is experiencing the effects of the recession in profound and dynamic ways. With experts predicting that the ad industry will be affected by the downturn well into 2010, retailers and marketing agencies are responding by getting aggressive and creative. Marian Salzman, president of Euro RSCG Worldwide PR, North America, tells The Wall Street Journal how employee-centered marketing campaigns present a new creative front in the industry’s struggle to stay ahead of the slumping economy.

Seeing the Future: Ten Trends in Advertising

From Copywrite, Ink., Dec. 28, 2009

The mainstream media and the blogosphere are all abuzz with discussion about the biggest, surest trends for the coming year and decade. The Copywrite, Ink. blog gauges how realistic each of the trends is that made it onto The Wall Street Journal’s top ten trend list for 2010. Marian Salzman’s prediction that company employees will become a major marketing force for firms is one: “Employees will become the new pitchmen for their companies, with their employers allowing them to talk enthusiastically for their companies online and in mass media advertising.”

What’s New for the Teenies? 50 Trends for 2010

By Fleur Britten, Dec. 27, 2009

From a return to neighborly potlucks to remembering how to relax by escaping the digital buzz away from the city, Marian contributes her predictions to a Sunday Times roundup of the most important trends of the coming year. The trend of returning to tradition extends to improving ourselves through education and regaining an emphasis on what’s important in life, even as reality TV and instant Internet fame spin out of control. “‘Fame will become infamy,’ Salzman warns. Citing recent examples such as Octomom, Balloon Boy and the White House reality-TV couple, she predicts we’re entering an anything-goes universe.”

Salzman Lists Top Trends for 2010

By Michael C. Juliano, Dec. 23, 2009

Many of the top trends for 2010 will be dominated or highly influenced by social media, Marian Salzman tells An increasing embrace of new media will affect everything from how we borrow money to how we date, raise our children and understand politics. With all this happening in an environment that is public by definition, there’s a danger of being confronted or embarrassed by our personal mistakes. Says Salzman: “This is the new age of the permanent fingerprint. This is not the age for the drunken rant on Facebook.”

TrendsSpotting’s 2010 Social Media Influencers: Trend Predictions in 140 Characters

By Taly Weiss, Dec. 21, 2009

What are the hottest trends for 2010, expressed in 140 characters or less? Marian Salzman rises to Trendsspotting’s challenge of presenting the biggest social patterns of the upcoming year in one of the shortest text formats in use today. The results pack a lightning-fast punch.

Storm Threatens Retailers’ Last Holiday Push

By Lisa Baertlein and Ben Klayman, Dec. 19, 2009

With the U.S. economy in a vulnerable state, retailers are wondering what effect an epic snowstorm will have on holiday sales and, consequently, the country’s financial well-being. Reuters taps Marian Salzman to interpret the connection between the freakish winter conditions and the economy. From her look at the data as well as at the parking lots of the nation’s malls, her predictions for holiday shopping numbers might be as startling as the weather.

Ethnic Media’s Four-Step Model for the News Industry’s Future

By Sandra Ordonez, Dec. 18, 2009

Ethnic newspapers have been successful over the years—and throughout the meteoric rise of online journalism and other information sources—by focusing on community, says the Online Journalism Review. Mainstream publications can follow that model to great success by understanding what their audience wants to read and focusing on community. Or as Marian Salzman tells OJR, “Leverage local. Local is the new global. Local is what matters and resonates.”

Super Saturday Expectations High for U.S. Retailers

By Lisa Baertlein and Phil Wahba, Dec. 18, 2009

American shoppers are noticeably nervous as they go into the holiday shopping season. They’re cutting back not only on the cost of gifts but also on the group of friends and extended family they’re giving to. Euro RSCG Worldwide PR President Marian Salzman explains to Reuters that this pattern isn’t just about trimming budgets: “We just may be at this horrible tipping point where things just don’t feel good to us anymore.”

Social Media Event Brings Together Research from Euro and Tactics from WWE

By Kimberly Maul, Dec. 17, 2009

PRWeek discusses a Euro RSCG Worldwide PR–sponsored breakfast where some of the most influential minds in advertising came together to discuss the changing marketing environment. Marian Salzman presented findings of a landmark Euro RSCG Worldwide study that found social media is enhancing social life as it leads to a diminishing of social inhibitions online.

Tiger, Tiger Burning Bright

From The Economist, Dec. 15, 2009

Clearly, Tiger Woods screwed up. But in spite of his personal failure, the world’s most prominent athlete could have taken steps to reclaim the narrative about his mistakes and dampen the effects of the scandal. The Economist talks to Marian Salzman about where Tiger Woods and his advisers went wrong and how they could have managed a public incident instead of exacerbating a crisis.

Meet the Gayjacents

By Liz Hoggard, Dec. 12, 2009

No longer shunned, gays have made a collective coming out, and the result is an entirely new trend. The “gayjacent” straight person is surrounded by gay friends and family who provide a refreshing ability to help out with everything from finding a good catsitter to advising on where to meet worthwhile dates. Marian Salzman contributes insight from her own experience as “gayjacent” in today’s revamped gay-friendly world.

Social Networks Boost Online Holiday Sales

By Michelle J. Nealy, Dec. 11, 2009

Brick-and-mortar shops aren’t going anywhere anytime soon, but, surprisingly, online retail is. With research showing an 8 percent increase in online buying over last year, the Internet is making gains even as traditional retail is taking losses. Marian Salzman explains to The Washington Times how social media is driving this retail renaissance by making communities out of connected consumers.

Twitter, Facebook Turn Retailer-Friendly

By Ani, Dec. 11, 2009

This might be the holiday shopping season that future admen look back upon as they ponder how the cutout coupon got replaced by the Twitter stream. As social media plays a greater role in daily life, people are beginning to rely on social media to help them shop. Marian explains how this groundbreaking trend is actually a natural outgrowth of the way people socialize online.

Attack of the Mobmedia: PR Trendspotter Salzman Predicts 10 New PR and Media Trends, Dishes on Obama and Woods, Palin and Octomom

From Daily Dog, Dec. 9, 2009

What do Tiger Woods, the Balloon Boy and President Obama have in common? They are all focus points for the new “mobmedia.” InBulldog Reporter’s Daily Dog, Marian Salzman explains why the White House party crashers got the media response they did and what makes Sarah Palin a “brilliant brand machine.” The new media, rooted in how people communicate through social media, is transforming issues into conversations that can be shaped in real time.

Study Explores “Social” in Social Media

From Marketing Profs, Dec. 9, 2009

Marketing Profs references some of the most important statistics gathered by the proprietary study conducted by Euro RSCG Worldwide about the use of social media in the United States, including the blending of online and offline worlds and the existence of cyberdisinhibition.

Top Comms Trends Predicted For 2010

By Arun Sudhaman, Dec. 7, 2009

Mobs are rising on the Internet. Cougar ladies are becoming a cultural element rather than just an in thing. Trends such as these that Marian Salzman predicts to PRWeek for 2010 affect all of us in every aspect of our lives. From shopping to dating to learning to voting, interconnectivity means the blast radius of social change gets larger every day.

The Whither Forecasters

By Cecile Rohwedder, Dec. 5, 2009

The good, the bad and the upcoming: Marian Salzman talks trends with The Wall Street Journal, revealing her best prediction, a not-as-successful example and, most important, what’s emerging right now. From prolonged “early adulthood” to 40 being the new 30, trends in aging, living and communicating are percolating down, with effects being felt by everyone.

Just Another Monday? No! Think Bargains

By Allison Kaplan, Dec. 1, 2009

Ever wonder what holiday gifts people like you from communities like yours are buying? This is the first year that information is easily, and accurately, available. Facebook friends are telling us what they’re buying, and Twitter is broadcasting the best place to buy it. Marian Salzman tells readers of Pioneer Press how social media is reinventing shopping.


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