In the News – February 2010

Youth Leaders Join for “Young Davos”

By Elisabeth Braw, Feb. 18, 2010

Young leaders from around the world returned to their home countries bolstered by the message of change and responsibility that characterized the February 2010 leadership summit One Young World. One of the main successes of the summit was imparting and embracing the notion that if change is to occur, it will be the world’s young people driving it, says One Young World delegate Erin Schrode.

Rethinking the Presidency

By Marian Salzman, Feb. 15, 2010

As America goes through a period of transition, questions about the land’s highest office are also emerging. Euro RSCG Worldwide PR President Marian Salzman looks to new polling dating from the agency that shows Americans are starting to closely examine critical national issues, and she theorizes what this means for the changing country: “The country was fractious and divided even during the boom times of 2007,” Salzman says, “and the misery since the crash has only soured the mood. But as messy as things are likely to get, they’re just prelude to the 2012 presidential election.”

An Olympic Tragedy

By Marian Salzman, Feb. 14, 2010

The heartbreaking death of a Georgian luger in the lead-up to the Vancouver Winter Olympics points not just to flaws in the organizing of the games but also to the revamped nature of media and society in general. It was just moments after the death of the athlete, Marian Salzman writes, that the world knew what happened, and only hours later when Olympic planners were trying to push past the tragedy. “In 2010,”
Salzman says, “news unfolds in real time. We know what’s happening as it happens. Organizations can’t hope no one learns what’s going on, nor can they spin their way out of anything.”

The Power of One

By Marian Salzman, Feb.12, 2010

With Kofi Annan, Desmond Tutu and Sir Bob Geldof in attendance, the One Young World youth leadership summit was packed with luminaries. Even in this context, says Euro RSCG Worldwide PR President Marian Salzman, Haitian-born musician Wyclef Jean made an electrifying impact, speaking by satellite about the need to clear away corruption from his home country and exemplifying, writes Salzman, that “[c]elebrity isn’t the only way the Power of One can be felt or the only way to bring healing to Haiti. The Power of One can be felt just as strongly in the everyday.”

Corinne Bailey Rae’s “The Sea”

By Richard Clayton, Feb. 12, 2010

Corinne Bailey Rae is a British singer-songwriter whose performance at One Young World, following a speech by Archbishop Desmond Tutu, not only moved the audience of delegates but also reminded them of their power to overcome circumstance, even on a global scale.

Lessons from Legends at One Young World

By Marian Salzman, Feb. 10, 2010

At the One Young World global leadership summit, the previous generation of world-changing activists met the new one. Desmond Tutu, Bob Geldof, Muhammad Yunus, Kofi Annan and more addressed the 600-plus young global leaders, and, Marian Salzman writes, they all passed along a similar message. “The suggestion is almost that whatever it is we’ve managed to do,” Sir Geldof told the summit’s delegates, “there’s increasingly little we can do to influence the affairs, except to possibly pass it on, somehow, by influencing you.”

Social Media Emerges as Community Glue

By Marian Salzman, Feb. 10, 2010

The One Young World global leadership summit was about coming together, in a physical space and time, to discuss the world’s greatest challenges. But even with the energy of more than 600 young leaders and dozens of international luminaries, the power of social media at the summit was awe-inspiring. With the young leaders from more than 100 countries texting, Tweeting and blogging, One Young World buzzed out to the world, bringing the summit into real time and launching it around the planet.

Coaching Tomorrow’s World Leaders, Through Social Networking

By Oscar Morales Guevara, Feb. 10, 2010

Social media was once a playground where people could mingle, mix, rant and date. But, says Colombian activist and One Young World Counselor Oscar Morales, people are now turning to social media to coalesce social movements and report on revolutions, and young people are leading the way: “The youngster of today no longer wants to inherit all of these conflicts, hence they have learned to work as a team, collaboratively. The selfish philosophy of competitiveness is being replaced by another of entrepreneurship and alliances, achieving a better understanding of our different cultures and customs.”

Pictures of the Day

From WSJ Blogs, Feb. 9, 2010

Photo: Musician and activist Bob Geldof playfully tapped Archbishop Desmond Tutu on the head with a paper during the opening ceremony of the One Young World Summit in London on Monday. Hundreds of delegates age 25 and younger from more than 100 countries are discussing world issues.

Oscar Morales: “How I Used Facebook to Protest FARC”

By Andrew Williams, Feb. 9, 2010

Thirty-something Web engineer Oscar Morales decided one day to put into action his anger toward the destruction and violence caused by terror group FARC in his native Colombia. Starting a Facebook page protesting the group, Morales watched as first dozens, then thousands, then millions of people joined the page he created. Morales spoke to the delegates at the One Young World global youth leadership summit about the power they have to effect change in the world.

One Young World Summit

From CNN’s “Quest Means Business,” Feb. 8, 2010

One Young World delegate Hussain Nada of India tells viewers of CNN’s “Quest Means Business” what the international summit is all about. “I think it’s time for the younger generations to step up now and to say, ‘You know what, we have a say in this. It’s our world, too. And you have left it with a sense of damage, and we have to repair it now. So let us step in and do what’s right.’”

When Kids Become Tickets to Fame

By Mark Guarino, Feb. 8, 2010

The age of reality TV has given birth to a new shortcut to fame: parenthood. From the Octomom to the Balloon Boy, and from the Gosselin eight to Bristol Palin, having a kid is a good way of attracting the cameras. But, says expert trendspotter Marian Salzman, the trend of using children as mini-celebs is really a crack in our social foundation. “I think we’re living in a social-media age where anything goes and everybody has a space. So you’re seeing people being a little bit more uninhibited,” Salzman says. “We have to go back and we have to say, ‘No, we can’t do these things.’ ”

Eyes on the World

From The Washington Post, Feb. 8, 2010

Photo: Archbishop Desmond Tutu addresses young people during the opening ceremony of the One Young World summit at Old Billingsgate in London. The event will bring together more than 600 delegates age 25 and under from more than 100 countries to discuss important world issues.

Ten Trends of 20-Somethings

By Marian Salzman, Feb. 7, 2010

Today’s up-and-coming generation has never known life without the incredible power of personal computing and the distance-closing, time-warping effects of the Internet. Euro RSCG Worldwide PR President Marian Salzman, who calls this generation the Real-Time Generation, looks at the 10 most important trends among them, from demanding entertainment to working together to better the world.

Why Local Is the New Global

By Marian Salzman, Feb. 4, 2010

With globalization no longer an exciting trend and with a return to local heroes, local stories and local concerns in the long wake of 9/11, localism has become the new globalism, writes Marian Salzman. Politics are outweighing shopping and entertainment in their influence on Americans, and politicians, waking up to this, are making a return to eating fried eggs at diners and pumping hands at pumpkin patches. “So as these local developments heat up,” says Salzman, “we’ll all be paying attention—and wondering what national and global ramifications they might have.”

One Young World Summit

From Think MTV, Feb. 4, 2010

The range and depth of the youth leadership summit One Young World is best summed up by some of the gathering’s most distinguished voices. Kofi Annan, Sir Bob Geldof and Archbishop Desmond Tutu remark on what the summit of several hundred delegates from nearly all of the world’s countries has to say about the current world situation and the impact global youth are poised to make.

One Young World

From Shots, Feb. 3, 2010

Euro RSCG Global CEO David Jones is a Young Leader of the World Economic Forum, which has been gathering in Davos to address major global problems. Jones, who co-founded One Young World, has decided that the great minds of the future will be affecting global changes. “This generation of young people is unique,” says Jones. “They have access to unprecedented amounts of information and knowledge, and unparalleled power and influence in social media. If the world’s leaders can’t make the right decisions, then maybe the world’s young people can.”

How Young People Are Changing the World

By Marian Salzman, Feb. 2, 2010

The world’s young people have formed a rare, if not unprecedented, consensus on the major issues facing the world, writes Euro RSCG Worldwide PR President Marian Salzman. A newly released study shows that on climate change, economic justice, the changing media and the role of religion in the world, young people from Africa, Asia, North America, Latin America and the Middle East express beliefs guided by a mutual embrace of ethical behavior and global justice.

Tomorrow’s World

By Sheridan Winn, Feb. 1, 2010

Executives of Euro RSCG launched One Young World in 2008 as an organization dedicated to gathering the world’s best and brightest young people and bringing them together to give their voice to the global debate on world issues. This month, many hundreds of talented young delegates from around the world will meet in London for the One Young World Summit. Their goal: Generate resolutions for a better future.

Youth with a Mission

From Contagious, Feb. 1, 2010

“When older generations seek to find a cure for cancer or aim to minimise the long-term impact of climate change, uppermost in their minds is the well-being of future generations,” says this London-based magazine. “Instead of attempting to dictate what issues might be important to the under-25s, Euro RSCG’s global CEO, David Jones, and U.K. group chairman, Kate Robertson, have founded One Young World, inviting them to speak for themselves.”

One Young World—Bangladesh’s Role

By Kashfia Rahman-a-Bangladeshi, Feb. 1, 2010

Studying at Bangladesh’s North South University, Kashfia Rahman-a-Bangladeshi has increasingly realized the monumental challenges facing her country, but she also understands more and more that these difficulties are bound up with other global issues such as warming, economic justice and the rights of women. But when she accidentally came across a Facebook page informing people about the 2010 One Young World global youth summit, she “became ecstatic,” she writes, “with the various possibilities a summit of this magnitude can have on youths of our country and [around] the world.”

The ‘Un-Millennials’ Proved Us Wrong

By Marian Salzman, Feb. 1, 2010

As a leading expert with 20 years of experience studying youth culture, trendspotter and marketing executive Marian Salzman has seen many trends come and go among the world’s young people. But rarely has Salzman witnessed the kind of change from me-focused to world-focused, irresponsible to action-taking that the Millennial Generation, as it was once known, has displayed. “The leaders of this generation,” she says, “whether they’re American, British or Chinese, are the un-millennials: actively engaged with the world around them, fully aware of how global issues affect their local communities, passionate about their own power to effect change and guided by idealistic values.”

21 Trends of the Tenties

From Financial Review BOSS, February 2010

Marian Salzman was one of two global trendspotters asked to contribute her predictions to this Australian pub’s article. She gave her top trends for 2011, from No. 1 (“Criss Without the Cross: The hyperpolarisation of communities brings more and more voluntary segregation, as lines are drawn based on our awareness of our neighbour’s opinions and affiliations. However, crossovers will emerge—individuals whose consensual thinking and good ideas counter the trend.”) to No. 11 (“The Rise of Emo-Bling: ‘Cool’ cultures are warming up. Bling is about conspicuous displays of sparkly consumer goods; emo-bling is about conspicuous displays of emotion. Even government leaders are less formal with each other. Taking an ‘emo-risk’ can win hearts—think Michelle Obama—but it can also annoy. Watch for more emotional expressiveness.”).


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