In the News – January 2010

Why We Should All Be Paying Attention to One Young World

By Marian Salzman, January 2010

The millennial generation is changing the world, says trendspotter Marian Salzman. Not only did today’s young generation of culture creators and, increasingly, business innovators turn out to be a key force in the election of President Obama, but, as founders of companies such as Facebook and Google, they have also changed the way we talk, work and even think. The One Young World Inaugural Summit is the first and only international leadership summit focused on the transformational ideas of these millennials, who will gather for the Feb. 8-10, 2010, event to confront the world’s greatest challenges. Says Salzman: “We should all be paying attention.”

Check Out Marian Salzman’s Top 10 Trends for Pop Culture, Business and Politics!

By Emily Ascani, January 2010

It might seem like a moment from a dystopian future, but with social media becoming ubiquitous, people will increasingly be considered “media property,” Emily Ascani says, mentioning Marian Salzman’s major trend predictions for the new year and new decade. This growing importance of media will affect all areas of social life and business, with Salzman seeing a hyperpolarization among religious and social groups, the media exploitation of children and the formation of online mobs all coming to a head over the next few years.

Keep an Eye on “Mobmedia” in 2010

By Angela Shultis, Jan. 15, 2010

Communications-and-branding blogger Angela Shultis cites Marian Salzman’s trend prediction that digital mobs will begin making a significant impact on society, and not just online. The rise of social media as an increasingly all-encompassing way of conducting social life and business means the formation of online mobs, unhindered by the social inhibitions of face-to-face interaction, will have enormous consequences for individuals, organizations and businesses.

Zimbabwe: Songore Leads Race for One Young World Festival

From The (Zimbabwe) Herald, Jan. 14, 2010

Tatenda Songore, a 24-year-old youth advocacy activist, is competing with 19 other Zimbabwean finalists to represent the country at the One Young World meeting in London. He’s working to raise money for the trip so he can add his voice to the discussion on youth development initiatives.

Challenge for 2010: Consumers Get Choosier

By Valerie Seckler, Jan. 13, 2010

Even with the economy showing signs of recovery, brands might not be back in the black. Certainly, there will be no quick return to the pre-recession golden days when shopping sprees were almost routine. Luxury Institute blogger Valerie Seckler cites Euro RSCG Worldwide PR President Marian Salzman’s explanation that the consuming public has simply gotten used to living life without constant spending. “People are in a less and less mind-set,” says Salzman in the post. “They’ll be acquiring things that make them more productive or more relaxed. Peace of mind, respite, an escape will be in demand.”

One Young World: Creating Global Platform for Youth Around the World

By Sudeshna Sen, Jan. 13, 2010

In an effort to make a difference, Euro RSCG’s group chairman, Kate Robertson, created a forum for young people around the globe to speak their minds and connect with one another. One Young World is gearing up for a big, Davos-like meeting where potential world leaders of tomorrow will tackle global problems together. And by connecting her company to this powerful community, as well as to international businesses and governments, she’s solidifying Euro RSCG’s reputation as a company of the future.


Stepping Into the Future

January 2010

Euro RSCG is becoming one of the fastest-growing and most innovative agencies in the field, MM&M reports. With double-digit revenue increases for Euro RSCG Life and a new companywide focus on integrating digital strategies, Euro is quickly advancing into the future even as the economy continues to lag. Euro RSCG Worldwide PR President Marian Salzman is one major focal point of the company’s rapid evolution, says MM&M, citing her as “one of the foremost social media/marketing experts in the world.”

Food Trends 2010

By Craig Butcher, Jan. 11, 2010

Food critic Craig Butcher turns to Marian Salzman as one of two top trendspotters to get the latest trends about food and eating. As the economy continues to improve, Salzman tells Butcher, people will still be “grazing and gorging” but will gradually return to lighter and more relaxed eating. And, with the rise of epidemic panics such as swine flu, immunity diets are going to be all the rage. An approach to holistic eating also means people will want to know where their food comes from: “Watch for an interest in storytelling around new foods,” Salzman says. “The discovery will be part of the interest.”

Pirating the Obama Brand

By Vanessa Horwell, Jan. 10, 2010

Vanessa Horwell joins in on the Obama branding debate ignited by a billboard for the Weatherproof outerwear company featuring President Obama. Noting that Obama’s image has been used to brand products as diverse as Chia Pets and ice cream, Horwell wonders how far the trend will go and cites trendspotter Marian Salzman’s observation that as the most fashionable first family in decades, the Obamas are just too hard for advertisers to resist.

‘Hyperlocal’ is Hip

By Jim Busch, Jan. 10, 2010

Of Marian Salzman’s 100 Top PR Trends, hyperlocalism, or the refocusing of social life, advertising and media on local communities, is the most relevant to the community newspaper industry. Jim Busch notes that this rising trend of hyperlocalism explains the strange growth of community newspapers while daily metro newspaper circulations dwindle. “It’s local empowerment,” Salzman explained to the local chapters of the American Advertising Federation, Business Marketing Association and International Association of Business Communicators in Pittsburgh. “People want to know more about each other, but in a hyperlocal setting, within five, six or seven miles.”

Obama Coat Ad Gets a Chilly Reception

By Mark Silva, Jan. 9, 2010

All is fair in love and advertising—at least it is according to an outerwear company that chose to feature President Obama on a Times Square billboard. The audacious ad has sparked questions and controversy around the country about how far is too far when it comes to reaching out to consumers. The Spokesman-Review asks Euro RSCG Worldwide PR President Marian Salzman to explain how new trends in marketing are manifesting ads like the Obama coat billboard.

Obama Billboard Ad to Be Taken Down—In Two Weeks

By Jocelyn Noveck, Jan. 8, 2010

With President Obama’s image spread across a billboard ad for the Weatherproof outwear company, there is a growing indication that advertisers are willing to push the envelope, especially where the 44th president is concerned. Marian Salzman speaks to the Associated Press about what’s driving this new trend and where it might be headed: “The Obamas are more fashionable than anyone who’s been in the White House for years,” she explains. “Right now, they’re the style setters.”

Futurist Spots Trends in Social Networks, Anxiety

By Rick Stouffer, Jan. 6, 2010

With globalism and an enormous, anonymous Internet rising, it was inconceivable just a couple of years ago that one of the most powerful emerging trends would turn out to be a return to the local. But Marian Salzman tells the Pittsburgh Tribune-Review that people are craving a return to everyday familiarity, even with things we once considered passé: “There’s a feeling of community that people nationwide are embracing,” she says. “People…want to get more and more involved in their children’s schools. There will be more potluck dinners held in cul-de-sacs.”

Trends for 2010: Brain Health, Cell Phone Scrutiny Will Be Big

By Joyce Gannon, Jan. 6, 2010

As we see a bad year to the door, everyone is eager to know what’s next. Recognized as one of the world’s top trendspotters, Euro RSCG Worldwide PR, North America, President Marian Salzman is flooded with year-end media requests asking what she sees coming. One of the most important trends on Salzman’s list is an emerging “universal brain health movement” precipitated by concerns about radiation, trauma caused by biking and not wearing a helmet and, most of all, cell-phone use. “We’re heading to the moment where cell phones are the new tobacco,” Salzman says in this article.

Marian Salzman: “Local Will Be the New Global”

By Ian Burrell, Jan. 4, 2010

Marian Salzman, president of Euro RSCG Worldwide PR, North America, “is not afraid to tell things as she sees them,” according to this profile in The Independent. Topics she covers in this interview about trends in media for 2010 range from the future of print newspapers and commercial television to instant messaging (“here to stay”) and Rupert Murdoch (“‘I don’t know if it’s geography or personal pull but a man is making a market here and I don’t feel that influence,’ she says, referring to the way the British media breathlessly responded to The Times’s online paywall plans and the attempted resuscitation of MySpace.”).

New Year Inspiration from Marian Salzman

By Dora Smith, Jan. 4, 2010

Dora Smith reflects on her blog about lessons learned from reading about Marian Salzman in the American Way in-flight magazine. From thinking about Salzman’s macro-level observation about the development of “arm’s-length intimacy,” which is being less familiar but more intimate online, to the pattern of people beginning to “yearn for simpler times and the satisfaction of hand tools,” Dora the Explora finds inspiration in the freshness of the emerging trends.

Futurist’s Predictions—“Local Will Be the New Global”

From Calcopyrite Communications, Jan. 4, 2010

New Year’s brings with it the need for stock taking and resolution making. Neither, however, can be adequately accomplished without a sense of what’s in store in the upcoming years. The Calcopyrite Communications blog looks for direction from Marian Salzman as an expert who employs an almost scientific approach of forecasting tomorrow’s trends: “Marian Salzman knows all and sees all when it comes to making predictions. She has the cred, as the author of books with titles such as Next Now and Buzz and The Future of Men.”

“Beware the Mobmedia?”

By Rusty Cawley, Jan. 4, 2010

The online world is experiencing a rise in the formation of digital mobs as people are losing some of their social inhibitions online, says Marian Salzman. Companies, bureaucracies, ad agencies and individuals can end up in the crosshairs of an angry mass of cyber-connected people who feel free to do and say things they wouldn’t say or do in non-digital life. “People and brands will need to watch for flash mobs that pop up over controversial issues,” Salzman says, “especially when they happen around an immediate action and involve a well-known voice, be that a celebrity or a political figure.”

Generation 2010: The Future Is Now

By Stephanie Hirschmiller, Jan. 2, 2010

The Tweenies, as the early part of the new decade is being called, launched with a bang—and a fizzle. With the economy still in the gutter, technology still charging forward and terrorism rearing its ugly head in the skies on Christmas Day, the kickoff of the Tweenies promises a decade of radical, even bizarre, change. The Handbook watches the trend forecasts of Euro RSCG Worldwide PR President Marian Salzman as she ponders in a tweet whether we’ll all soon be flying in the buff.

Giving Good Face

By Aleid Ford, Jan. 1, 2010

One of Marian Salzman’s most profound trend observations for 2010 is about the way we look at ourselves and others. Salzman tells Art 2010 it’s no longer the six-pack abs but the brain that will be the most desirable feature of human anatomy over the next decade. Art 2010 examines this emerging trend in the context of how it was once manifested in the work of genius artist and thinker Leonardo da Vinci.


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