Personal Branding Digest, June 26, 2015

Posted on June 26, 2015 by Havas PR

Mastering LinkedIn, the Personal Branding Epicenter of the Internet
(Entrepreneur, 04.06.15)

LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn.

Taking Personal Branding to an Experiential Level
(The Epoch Times, 26.05.15)

I get asked by business owners all the time: How do I communicate my value in such a clear way that prospects choose me every time? The answer is simple, but the delivery is quite complex. What you need to do is rethink your personal brand and make it as experiential as possible so that it delivers on the results you promised clients and also over-delivers on their expectations.

How to Avoid the Five Worst Personal Branding Mistakes
(Forbes, 23.05.15)

It’s hard to talk or write about yourself. We don’t know where to start. On top of that, articles and books and webinars for years have been teaching people the most heinous personal branding ideas imaginable. We’ve been taught to bury our personalities under piles of bureaucratic sludge. No wonder people are confused about how to describe themselves in writing!

Expand Your Personal Brand with Industry Influencers
(Business2Community, 12.05.15)

Authority and influence is top dog in today’s social-driven marketplace. Your brand’s reputation is seen through who your connections are and how authentic your persona is.

“Look for possibilities and progress, don’t compare and justify.” —Alicia Enciso

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