Work

Colliers International: Fortifying a Corporate Brand

The Challenge

When we began our work as U.S. PR firm for Colliers International in 2015, we recognized that it was an established leader in global real estate, but its coverage didn’t reflect that. Our mission was—and continues to be—to position Colliers as the most recognized brand in commercial real estate in the United States by leveraging their executive leadership and experts.

Colliers International: Fortifying a Corporate Brand

The Solution

In order to fulfill that mission, we have worked with executive leadership and experts in a proactive and coordinated fashion to develop and amplify the brand narrative; created opportunities for the brand and its executives to be at the forefront of real estate conversations by targeting larger business outlets with timely pitch angles; and raised visibility through major announcements and news, including research reports, executive appointments, thought-leadership initiatives and major transactions. We’ve also engaged in constant, targeted media outreach to major national newspapers and broadcast outlets, trade publications, and local and regional publications, and have coordinated award and speaker submissions.

The Results

2.3 billion media impressions with substantial coverage in top-tier national business and trade publications, including The New York Times, The Wall Street Journal, Bloomberg TV, CNBC, Reuters, Crain’s New York, GlobeSt.com, Commercial Property Executive and National Real Estate Investor
Established company executives as trusted spokespeople with media
Ensured industry award wins, including Real Estate Forum’s Top Office Brokers, Connect Media Women in Real Estate Awards, Midwest CRE Hall of Fame, Real Estate Forum’s Women of Influence and more