Work

Driving Buzz for a Pittsburgh Opening: Scene75

The Challenge

Scene75 Entertainment Center opened its first Pittsburgh location, offering games, attractions, food and fun for all ages. The organization turned to Havas PR to generate excitement and media coverage around the grand opening event. The new Pittsburgh location, which opened in late 2018, features 12 indoor attractions and 120-plus arcade games designed for kids and adults ages 2-99. Our goal was to use earned media to elevate Scene75’s profile as a company committed to providing the local community with a place to come together for fun and to celebrate life’s great moments.

Scene75

The Solution

Our solution was to generate grand opening buzz through earned media, aiming to drive foot traffic to the venue and online traffic to the Scene75 website. We did this by conducting targeted media outreach to local Pittsburgh news outlets and influencers and inviting them to a private media preview event. At the private preview event, our team was on site to facilitate interviews between media and the CEO of Scene75, arrange tours for 24 media and five local influencers, and to pass out company information and swag bags to those who were interested in experiencing the fun for themselves.

The Results

20 unique media placements totaling 6.84 million impressions
Breadth of coverage from all three local broadcast stations, both daily newspapers and six local media outlets
5,000-6,000 guests each week during Scene75's first month of business
Opening week drew Scene75’s highest week of web traffic ever by more than 400 percent; the grand opening drew 25,000 visitors to the Scene75 website—with 17,000 of them visiting the Pittsburgh page (previously, the highest web traffic day ever was 7,000 visitors for the entire site combined)

  • Client: Scene75
  • Date: 2018
  • Service: Earned Media