Many schools across the country have focused more time on standardized testing and less time on recess in recent years, and according to the 2016 Shape of the Nation Report, only 16 percent of states require schools to provide daily recess. Research shows that outdoor free play gives kids many valuable benefits, including the development of physical, emotional, social and cognitive skills.
The International Play Equipment Manufacturers Association (IPEMA) is the playground industry’s leading safety certification organization. Its Voice of Play initiative promotes growth in the quality and quantity of unstructured, outdoor free play for kids, especially on playgrounds. Havas PR has worked with the organization for 13 years, and recognized an opportunity to create awareness and showcase the powerful data behind play and why recess should become a priority again.