Originally published on Forbes.com.
If there were such a thing as “letter of the year,” then my nominee for 2017 would most certainly be the letter D. Scanning the year for patterns in preparation for Havas PR’s annual trends report, I was struck by how frequently D-words surfaced, often in disquieting ways.
Originally published on HuffingtonPost.com.
If someone back at school had told me that “trendspotting” was a career option, I would have jumped at it. My natural inclination has always been to notice what people are doing—the clothes they’re wearing, what they’re buying, what they’re talking about, how they’re interacting and what brands are doing with them and for them.
Originally posted on AgilityPR.com.
As communicators prepare to make the shift to 2018, this year’s trend report from Havas PR North America CEO and world-renowned trendspotter Marian Salzman pulls together the biggest and most influential trends to watch in the coming year.