Your Turn to Celebrate Our 40th: Free Agile PR Seminars

Attention, communications pros: We’re marking our major milestone with several initiatives that give a fond nod to the past while looking to the future, including one targeted to you. The Havas PR team is authoring a book, Agile PR, scheduled to debut before Christmas from AMACOM. In the lead-up, we’re conducting seminars on agile PR—our term for expert messaging in a hyperconnected, always-on, complex world—and we’re offering the first 40 respondents a free seminar in the setting of your choice. (Staff training session? Client-invite event? One-on-one? You decide.) Click here to sign up.

Corporate Branding Digest, Nov. 18, 2013

Who Are Your Customers? How to Find Out Using Social Media
(The Guardian, 14.11.13)

Social media is ideal for learning more about your customers, which is vital for product success. But how do you go about it?

Reject the Status Quo and Make Your Brand Relevant
(Forbes, 01.11.13)

Whether you’re in the insurance game or the construction biz, disruptive forces are at work all around you. So, I told them what I could about this marketing guy’s brand journey and offered a few tips on how to lead transformation from the bottom up as well as the top down.

Brand Agility: How Good Is Your Brand at Pickup Ball?
(Media Post, 06.11.13)

In basketball, agility is honed not in the controlled environments of practice or even league play, but on playgrounds in pickup games. This same scrappy mentality holds true for branding. The world brands must live in is more reflective of pickup ball at the playground than ever before. Here are five fundamentals that can help brands thrive “on the court.”

What Makes Employers Love Their CEO
(Personal Branding Blog, 06.05.13)

While customers and shareholders are important groups, a CEO has to please—if the employees don’t respect their leader the business will ultimately suffer.

“Do not be too timid and squeamish about your actions. All life is an experiment.” —Ralph Waldo Emersons