Originally posted on D&AD.
Following the introduction of the new D&AD Professional Awards category for PR, Marian Salzman, CEO of Havas PR, offers some award-winning creative PR examples and tips. She explains why, in the ever-changing landscape of creative communications, PR matters. Continue Reading →
We are honored to be winners of eight awards in very diverse categories of the Bulldog Reporter Media Relations program. Decorated journalists, including a Pulitzer Prize winner this year, judge Bulldog’s biggest competition. We received two golds, for United Nations Foundation’s Earth To Paris campaign (Best Green Campaign) and our pro bono work for Tucson Values Teachers (Best Education/Public Service Campaign). Our silvers honor Earth To Paris (Best Not-for-Profit/Association/Government Campaign), La French Tech at CES (Best Travel, Hospitality & Destinations Campaign and Best Special Event/Stunt) and Fox Restaurant Concepts (Best Food & Beverages Campaign). The pair of bronzes honor our work for the Indigenous Peoples Law and Policy Program (Best Not-for-Profit/Association/Government Campaign) and #GivingTuesday (Best Campaign Under $100,000). And on the shortlist: Tucson Values Teachers for Best Issue/Cause Advocacy Campaign.
Every fall, we’re happy to report more members of our team who have been named among the best in the business. This year, three people named to PR News’ Rising PR Stars 30 and Under list belong to Havas PR North America: Angela Carrasco (Media Director and Multicultural Lead, Havas PR Phoenix), Stephanie Clarke (Associate Vice President, Havas PR Phoenix) and Samantha Wolf (Vice President, Havas PR New York)—tied with Edelman for most representation. In addition, EVP and Director of Corporate and Cause Ravi Sunnak received honorable mention for PR News’ Agency Awe Professional. Congratulations all around.
For the third year that PR News has assembled its CSR A-List, Havas PR has been on it. This year, we were one of eight honored for our long-term commitment to cause. Among our good work: mandating 100 hours of service from every staff member, donating more than $1.3 in time and money as part of our Baker’s Dozen initiative, and working with clients ranging from the Parker family to Stand Up for Heroes to Coty’s passion, Delete Blood Cancer, and much more. We were also named finalist in the Media Relations category for our work with Ford’s Warriors in Pink for the second year. Winners will be announced on April 7.
When we saw the tweets from our colleagues in Pittsburgh, we knew we’d have a big celebration of their latest successes: PRSA Renaissance Agency of the Year and Best in Show, plus four others and two awards of merit on Tuesday night. Agency of the Year is given for all the work the agency takes on, with one highlight from the recent past also the reason for the Best in Show win: putting One Young World (the global Havas summit for young leaders) in the media spotlight. The other four awards encompassed community relations, media relations and creative campaigns for Bayer MaterialScience, the International Play Equipment Manufacturers Association (IPEMA) and One Young World; awards of merit were given for internal communications for Transitions Optical and executive communications for Bayer MaterialScience. Congratulations to our Steel City team.
We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing the One Young World global summit to Pittsburgh, then galvanizing a massive, cohesive, collaborative effort from the city’s business, government and nonprofit leaders. @havaspr was also honored with two Bronze awards: Best Issue/Cause Advocacy Campaign for our 2012 work as agency of record for Ford’s Warriors in Pink breast cancer initiative, and Best Campaign Under $10,000 for our media strategy for the Bob Woodruff Foundation’s annual Stand Up for Heroes fundraiser and related events.
This morning, our agency, our global network and many of our corporate comrades around the world start the day with a clean slate: a new name. It’s part of a worldwide rebranding operation to highlight our unified culture. So now we are Havas PR North America. We’ve got the same excellent people and are doing the same award-winning work, but we have a renewed focus on the future. What else would you expect from the North American agency of the world’s leading public relations and corporate communications collective? Connected + Future First = Havas PR.
@erwwpr excels at earned media, at ensuring that our clients aren’t just in the news but are the news. And now we’ve got four new awards that back up our claim (and highlight our cause work, too), from Bulldog Reporter for media relations. Our pro bono efforts for The French Will Never Forget’s 9/11 anniversary event brought home three trophies: golds for Best Issue/Cause Advocacy Campaign and Best Campaign Under $10,000, and a silver for Best Special Event/Stunt. Plus, our pro bono work with Donna Karan’s Urban Zen Foundation to rebuild Haiti was honored with a bronze for Best Issue/Cause Advocacy Campaign. Read more about the 9/11 event here.
Originally posted on Fuel the Future.
It was a big week in Cannes, and I just flew home. From Jacksonville.
So here I am in Connecticut trying to decide if I have Cannes envy after following my friends and colleagues in France on Facebook and Twitter.
But what I’ve decided is that maybe Cannes isn’t the place for PR people. By now, everyone has seen the news that the Grand Prix in the PR category went to Clemenger BBDO Melbourne for its work on a National Australia Bank campaign. It’s the second year in a row that an ad agency won the PR category (last year it was TBWA for Gatorade), and like many of you on the PR side of the fence, I’ve been scratching my head all week as to why ad agencies are dominating the PR category.
In a piece posted on Ad Age’s site, president-CEO of Fleishman-Hillard Dave Senay, who’s also the Cannes jury president, said the jury began with the belief that “excellence and creativity in public relations doesn’t have an address. We’re in an era where the labels matter less and less.” But, continued the article, Senay said this might be a wake-up call to the PR industry: “‘There’s a certain amount of isolationism in our industry,’ he said and the winners will be the ones, no matter what their label, who ‘reach across the disciplines and grasp hands.’”
Yes, we’re living in an era of integration, with the lines between PR and advertising being blurred more than ever, and media becoming the currency in which we sell products and concepts. It’s no longer about a great TV spot or print ad; media is simply transcendent and all-encompassing in our communications-obsessed world.
But I think the ad agency domination comes down to a couple of things: The Cannes criteria and ambience aren’t right for the tighter-constrained, less-hyped, less-packaged PR space. ERWW PR, North America, my agency, withdrew our entry this year because PR agencies don’t have the right assets to compete.
I suggest a wake-up call, too—that people remember what public relations is: earned media. What about earning awards the hardest way? With metrics. Of course, that would mean someone would have to figure out a truly great metrics system…
Photo credit: Flickr/ by fr.zil
This Tuesday night, May 11, is the 2009/2010 SABRE Awards. And this year I was privileged to be a judge of four categories: beauty, food, corporate and automotive. Three of the categories I have a fair bit of experience in. The other I must have been chosen for because of my Chrome Hearts T-Nucs and six-year-old Patrick Cox shoes. I digress.
I felt privileged because these are important awards to the industry, focused on tangible PR-driven business results, and because as a new convert to PR, I’m not sure I deserve to be judging anything at this point.
At least that was my thought as I sat down to read my assigned cases.
Having worked across many disciplines now, I always enter a new one with caution. As a rule, I value and respect knowledge and experience.
So I try to understand from the knowledge holders of the day where the game is. What they use to judge success. What experience has taught them. Then I compare that with the landscape outside the discipline, as most people leading a discipline get stuck at a certain point and status quo sets in to their thinking. It is vital that we all remain curious and in constant learning mode (or, as @fefaromano says so elegantly, well before Diesel ever did, “We must stay stupid”) regardless of our seniority. I use this as permission for me to contribute a new point of view to the debate.
Pre-reading the 75 cases I had to adjudicate upon, I found myself, happily, in very familiar terrain. The strategies of the cases were very similar to strategies I know from brand consulting, advertising, digital, internal branding and direct response.
They all started with an understanding of the current situation, highlighted insights they had created upon observing the status quo, moved swiftly to a smart way to articulate the problem, identified a course of action to correct the problem and executed it in a creative, arresting way. Well, most of them did. Actually, only some did.
When confronted with 75 pieces of thinking and work, I quickly fall back on our Decipher tool, a form of applied semiotic analysis. I ask myself: Is this residual (solid, been done many times before, tried and true, of the past), dominant (executed in the fashion of the day, using the modes of thinking and execution that are most popular now) or emergent (shows signs of new ways of thinking, has new forms of execution, breaks new ground)?
Many of the cases we reviewed felt timeless, stuck in the tried and true. They were certainly solid and delivered pleasing results, but we could have been judging them for the 2000 SABREs.
Those that got our judges’ votes broke new ground for the category, were alive in the moment and culture now, were executed in the emergent. They solved real and difficult problems. They were very creative. And they delivered stunning, tangible results.
I was pleased that as a judging group, we all naturally gravitated toward these types of cases. And although there were some disagreements about which should ultimately win, largely we got to the right set of criteria and winners. Those winners will be crowned this Tuesday night in New York City. And deservedly so.
What the experience taught me is that tomorrow’s PR is alive and well. That it is just as strategic as any other discipline, and that it is given the opportunity by businesses to solve very important and interesting problems for them. That some agencies are clearly moving with the speed of culture and some are burdened by the tried-and-true structures, methods and frameworks they force their teams to think and work through.
Embracing change is vital, as the PR industry is not immune to the social upheaval of traditional communications. It is a change best captured by Jon Iwata, the CMO of IBM, in the title of his exceptional address for last year’s Institute for Public Relations Distinguished Lecture: “Toward a New Profession.”
Thanks to Paul Holmes and my fellow judges. Next year, Euro RSCG Worldwide PR, dedicated to pioneering the new profession, will be back again, to scoop the pool.