Personal Branding Digest, September 4, 2015

Personal Branding in Medicine: Private Practices
(Branding Magazine, 31.08.15)

As a physician with a private practice, should you insist on a personal brand? The answer is strong and designated – Yes. Here is why.

Posture, Position, Profile and Personal Branding
(Business2Community, 31.08.15)

Personal branding is a popular term, widely used to promote yourself, and it’s not surprising that most people are confused by it. There are really only three aspects to personal branding: Posture, Position and Profile.

Your Personal Brand: Are You Expressing Who You Truly Are?
(The Huffington Post, 17.08.15)

Personal branding has become such a hot topic in today’s business world. A quick search on Amazon yields over 2,800 results. So, why is personal branding so important? Changes in the economy and the flattening of the world really drive home Tom Peters quote: “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” I’ve been conducting personal branding workshops and providing strategy sessions for over 3 years for both entrepreneurs and intrapreneurs looking to differentiate themselves and make a difference.

Personal Branding Lessons from a 93-Year-Old Fashion Icon
(Forbes, 28.06.15)

When I’m giving keynotes, I often ask audiences to name strong personal brands. I typically get mass-appeal responses like Oprah, Richard Branson and Steve Jobs. I never once hear the name Iris Apfel. Yet Iris, an unexpected fashion icon and the subject of a recent documentary by the late Albert Maysles, exemplifies all the important elements of successful personal branding – including the fact that successful brands aren’t necessarily known around the world; what matters is how the target audience responds. Here’s how Iris excels at personal branding and what you can do to build a brand as compelling as hers.

“Live to be your own unique brand, without apology.” —Shannon L. Alder