What Brand Storytellers Can Learn from the Oscars
Global brands and their creative agencies often cite films and the storytellers behind them as inspiration. But they need to sit up and take note of how the great auteurs of the film industry are creatively reimagining storytelling for a new audience that has a growing appetite for honest, powerful tales. An appetite demonstrated in this year’s nominations for the Oscars’ Best Picture, a list that values true stories alongside pseudo dramas and confected creativity.
The Pink Elephant in the Room
(The Wall, 12.02.15)
Branding and political parties are much more closely aligned than people think. Both are based on delivering clever dressings of selective truths designed to build a perception, drive a desire or solve a problem. What they truly represent however, is not based on what marketing agencies, clever creative or politicians tell people they represent.
7 Navy SEAL Sayings That Will Keep Your Team Motivated
Whether you are an entrepreneur, working in corporate America or building a startup, it is imperative to continually seek new ways to stay inspired and driven. Being a self-starter is a fantastic quality, but we are all human and get distracted by the minutiae of our day-to-day responsibilities.
Ask Yourself: Who’s Protecting Your Company’s Brand? (Video)
To protect a brand, everyone in your company must understand what your brand represents, what it doesn’t and the experience it’s delivering. In this Google Hangout, branding expert Karen Leland and customer service expert Brad Smith explain how staff education can lead to positive brand experiences for customers.
“Control leads to compliance; autonomy leads to engagement.” —Daniel Pink