What Brands Can Learn from Musicians About CSR
The memories are indelible. From Farm Aid to Live Aid and “We are the World,” my generation’s earliest exposure to activism was through music. When Live Aid aired in July 1985, 95% of the world’s television sets were tuned in, and an estimated 1.4 billion people watched, making it the biggest benefit concert in history. Today, musical artists like Lady Gaga, who launched her Born This Way Foundation to support the wellness of young people, and Jack Johnson, who used proceeds from his 2008 tour to fund the Johnson Ohana Charitable Foundation, are continuing the rich history of musician-activism.
5 Hidden Benefits of ‘One for One’ Business Giving
(Triple Pundit, 01.03.16)
One-for-one giving programs through companies like Toms and Warby Parker have instant appeal beyond the quality of and demand for their products. These habitual contributions of shoes and eyeglasses for those in need, respectively, are a clear signal to customers that these companies value making a difference in society. And they are doing just that — by taking action on these values and supporting impoverished communities.
Marketing Key to Return on Corporate Social Responsibility Investment, Study Shows
The decision to give to charity or develop a more sustainable product should not depend solely on a corporation’s bottom line, but it is certainly a factor. That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University’s College of Business.
5 Marketing Tips for Nonprofits to Reach Donors
For nonprofits, donors are a critical component for long-term success. Nonprofits rely heavily on donors for funding and support, and donor outreach is an important part of their business. Nonprofits are tasked with the challenge of presenting their organization and cause in such a way that will compel donors to take action.
“Corporate social responsibility … Not because it is a nice thing to do or because people are forcing us to do it, but because it is good for our business.” —Niall FitzGerald