The Havas PR Newsengine was working overtime last week, with upwards of two dozen stories by and about clients appearing in major publications and on TV and online outlets. We placed Colliers International in The Wall Street Journal and on Bloomberg TV. An art print from JCPenney, for which we do Hispanic PR, was featured in Cosmo for Latinas. Penn Foster’s CEO wrote a two-part op-ed for the Edvocate, and we got his organization talked about in Philadelphia Business Journal. In food, we placed Au Bon Pain’s healthy options and new fall menu in Nation’s Restaurant News, Fast Casual, QSR and BostInno; Ruby Rocket’s healthy popsicles got coverage on MSN Living and Pop Sugar Moms and in The Buffalo News. Our nonprofit client Malecare was featured in the Empty Closet about its Out with Cancer initiative. And Pete Bowyer, head of our Havas Worldwide Climate Practice, was referenced on the Energy Collective. And more.
In the inaugural PRWeek Global award competition, the Havas PR Global Collective received four top honors, including two for Havas PR North America. Global Nonprofit Campaign of the Year went to #GivingTuesday (an initiative of the United Nations Foundation and 92Y worked on by Havas PR North America and four non-Havas agencies), and Highly Commended in that category was the Airfood Project (Havas Worldwide Paris). Airfood was also Highly Commended in the Global Citizenship category. Marian Salzman, CEO of Havas PR North America and global chair of the Havas PR Collective, was named Global Professional of the Year, Agency. In addition, the Collective, Havas PR UK and Llorente & Cuenca were named to the shortlist in a total of five categories.