It’s Okay to Brag: Why Your CSR Mission Needs to Be Marketed
(Triple Pundit, 30.03.16)
We have entered the era of the global citizen. Thanks to technology, today’s consumers make up an informed, interconnected community that has a heightened awareness of the human circumstance — from Syrian refugees to a lack of clean water in Africa. Impact that was once only possible through the platforms of politicians or business moguls can now be brought about by anyone with an Internet connection.
Why Cause Marketing Is Smart Strategy
(Gaston Gazette, 26.03.16)
We’re familiar with the old adage “to give is to receive.” The timeless rule applies to the day-to-day lives of individuals and businesses alike. In this highly accessible, real-time digital age, consumers are more in touch with companies, their brands and their causes than ever before. Studies show that a rising number of consumers support businesses that actively engage in good social responsibility … and savvy corporations know it. When a business aligns with a nonprofit to design a smart cause-marketing strategy, both parties reap the rewards.
The Bold Approach of Transformational Companies
(Sustainable Brands, 18.03.16)
At age 27, I was the youngest director elected to Vancity Credit Union, the largest community-based credit union in the world. It was the late 1980s. I ran a seniors’ agency, was chair of a provincial social planning group and had been a recent board member of the local United Way. In two and a half words, I was a “social do-gooder.”
Corporate Social Responsibility Has an Image Problem, but Don’t Kill It
(Financial Review, 01.04.16)
You know corporate social responsibility has a major image problem when one of its earliest chief executive supporters is calling for its “final demise.”
“I believe in trying to get a balance between individual freedom on the one hand and social responsibility on the other.” —Chris Patten