Lifestyle Branding Digest, June 16, 2015


Why Cultural Diversity Is a Marketer’s Dream
(CMO.com, 05.06.15)

When you think of Chevrolet, you probably think of mountains, horses, and cowboys—masculine white men who drive off the beaten path. You probably don’t think about diversity.


7 of the Best Strategic Uses of Consumer-Facing Tech in Retail & Hospitality
(Forbes, 18.05.15)

Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment. Below are 7 standouts and how their experimentation with retail tech is helping them achieve their strategic goals.


Can Digital Innovation Save Humanity?
(MediaPost, 17.04.15)

These days, marketers are doing a lot more than developing advertisements and public relations campaigns. They are actively developing, investing in and helping to shape all kinds of digital innovations, from mobile applications to wearables.


Smart, Savvy and Synced: The Constantly Connected Customer
(Marketing Week, 13.03.15)

As consumers become more and more engaged with the digital sphere, the onus is on brands to create meaningful and personal experiences that cut through the noise to build rapport and shape lasting relationships.


“You just have to pay attention to what people need and what has not been done.” —Russell Simmons


Corporate Branding Digest, March 4, 2015


Five New Challenges for Tomorrow’s Global Marketing Leaders
(Forbes, 11.02.15)

In a global world, brands need to speak a lot of different customers’ languages. And, as mobile, social and software increasingly break down traditional communications borders to transform how brands communicate with consumers, marketing leaders are facing new strategic challenges as they look to develop global marketing fluency.


4 Branding Lessons That You Don’t Want to Learn the Hard Way
(Entrepreneur, 20.01.15)

When you’re branding your company, you obviously want everything to go smoothly. Unfortunately, there are some easy branding mistakes to make along the way. Here are some of the common mistakes that new businesses make regarding their branding. Avoid them at all costs.


12 Pivotal Lessons Steve Jobs Taught Guy Kawasaki
(Inc., 26.11.14)

Guy Kawasaki is one of the only people alive to survive working for Steve Jobs—twice. Here are the lessons he learned.


7 Steps to Deliver Better Customer Experiences
(Harvard Business Review, 03.02.15)

A surprising thing happened during a recent brainstorming session I led for a retail client. We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development leader failed to identify any new ideas for store layout or building features. And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing.


“Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another.” —Daniel Pink


Corporate Branding Digest, Dec. 2, 2014


The Secrets to Successful Networking from the Most Connected Women
(Fast Company, 20.11.14)

Ten successful women share how they’ve mastered the art of meaningful networking.


Measuring the Impact of Your Pro Bono Program
(Forbes, 14.11.14)

Just because this year’s Pro Bono Week is behind us doesn’t mean that corporate volunteer leaders should shift their attention from pro bono service. Indeed, this form of employee volunteering has become so effective and popular that, for the first time, a study is underway to standardize reporting and document the value of pro bono service to communities and companies.


Leadership in Liminal Times
(Harvard Business Review, 10.10.14)

Leaders have always shown their mettle in times of liminality. The term comes from Arnold van Gennep, the Belgian anthropologist who first outlined the common patterns in how cultures mark transitions from one human state to another (for example, from adolescence to adulthood). In his 1909 book The Rites of Passage he described three stages of separation from one world and entry into another. The liminal (or threshold) stage is central.


The Secret to an Engaged Workforce and a Gossip-Free Office
(Entrepreneur, 05.08.14)

Disengagement has become an epidemic in the workplace. Caused by office politics, goal misalignment and managers who hobble employee growth rather than help, there’s no denying our people often struggle to stay engaged. In fact, a 2013 study by Gallup discovered 70 percent of the workforce is disengaged on the job.


“A lot of people are afraid to tell the truth, to say no. That’s where toughness comes into play. Toughness is not being a bully. It’s having backbone.” —Robert Kiyosaki


Our Newest Brand Client: Ourselves

This morning, our agency, our global network and many of our corporate comrades around the world start the day with a clean slate: a new name. It’s part of a worldwide rebranding operation to highlight our unified culture. So now we are Havas PR North America. We’ve got the same excellent people and are doing the same award-winning work, but we have a renewed focus on the future. What else would you expect from the North American agency of the world’s leading public relations and corporate communications collective? Connected + Future First = Havas PR.