Forget Going Global: Localism Is Where It’s At

Havas PR Localism image

[Originally posted on PRWeek.com.]

For a long time, the thing to do was “Go global.”

It wasn’t that hard, and got increasingly easier, with the evolution of technology and the availability of goods and services from pretty much anywhere. Compared with previous generations, we are all more globally connected and aware, and more affected by global events.

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