Are You the CMO of Your Personal Brand?
(iMedia Connection, 05.02.16)
Recently, I had the good fortune to be interviewed by Dan Raviv, a correspondent for CBS Radio. During our conversation, Dan asked me what “elements” he should mix together to help build an audience for the CBS News Weekend Roundup radio show. I hemmed and hawed a bit, suggesting he start with his target audience.
Benefits of Marketing Personal Brand on Social Media
Most people define a brand as a logo, a symbol or visual image that identifies a product, but a brand means more than that. A brand is a unique identity, as well as the perception created in the minds of people when they come in contact with a product, service, or, in the case of this article, a person. People decide whether to do business with a person (or company) based on how they feel or what they think about the person. In the same vein, personal branding offers a lot of benefits to an entrepreneur, top executive or CEO, and with social media marketing, the opportunities to harness the benefits of building a strong personal brand are limitless.
People Want to Know and Like You. Invest in Your Personal Branding Now.
As someone who has built a consulting business from scratch, I know the last thing a budding entrepreneur wants is something else to do. But what if I told you there’s one key area of your marketing plan that, if you focus on it, has the potential to pay huge dividends, not only in terms of sales but in attracting investors and top talent, building consumer trust in your brand and more? I’m talking about the oft-overlooked, neglected and left-until-last practice of personal branding.
3 Common Misconceptions About Personal Branding (and How to Overcome Them)
Let me start by saying the obvious: we all have a personal brand, whether we like it or not. The question I have for you is: what are you doing about it?
“If I lost control of the business, I’d lose myself—or at least the ability to be myself. Owning myself is a way to be myself.” —Oprah Winfrey