The Social Cost of Bad Online Marketing
(Harvard Business Review, 20.04.16)
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? — Lyons’s dissection of the startup world is warmly humorous far more often than it’s coldly cynical.
PR Gaining Greater Respect & Influence in Marketing Strategy
Public relations is gaining greater leverage and respect in brand marketing. Many companies and brands are bestowing a larger role on public relations in their overall marketing and brand management strategy, sometimes even a leading role.
5 Subtly Effective Marketing Strategies You Never Considered Before
Content is king has become something of a buzzword in the world of Internet marketing. And 98% of marketers say this is their core strategy. To an extent, it’s true, but if you think you are going to post lots of content and reap the rewards you are sadly mistaken. There’s far more to making your business a success than that.
Top Ways to Use Data to Build Relationships
(Marketing Week, 08.02.16)
Consumers have a greater appreciation of their data’s value than ever before and how brands use it will ultimately determine whether they can build meaningful relationships with their target audience.
“#Content was never King. But great #communication and #teaching always have been and always will be.” —Marcus Sheridan