IDG Unveils Corporate Branding Campaign, Designed to Move Tech Media Company from a ‘House of Brands to a Branded House’
(Talking New Media, 17.03.16)
The technology media company IDG, today unveiled a first-ever companywide branding initiative, designed to present a unified message to global marketers about the company’s brands such as CIO, Computerworld, Macworld and PCWorld. The effort’s tagline is “Insights, Intent & Engagement” and involves both internal and external marketing initiatives.
Crisis Experts Say WPP May Have Been too Hasty in Defending JWT’s Accused CEO
When JWT’s global spokeswoman filed a discrimination case against her own agency this month, parent company WPP quickly issued a statement saying its internal investigation had found no evidence that the claims were true.
How Big Data Is Revolutionizing Corporate Training
Today’s businesses often invest heavily in analytics tools, staff and expertise, and this contributes to the fact that big data is quickly becoming the basis of many corporate decisions. The data, however, must be properly structured and analyzed in order to be used by corporations for decision-making purposes, and ideally it will be timely information.
Is B2B Content Engagement Heading in the Wrong Direction?
Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%.
“Dispirited, unmotivated, unappreciated workers cannot compete in a highly competitive world.” —Frances Hesselbein