Cause Branding Digest, May 12, 2015


Panera Creates a ‘No No List’ of Ingredients (and Coverage Ensues)
(MediaPost, 05.05.15)

Panera Bread yesterday announced that it is implementing a “No No List” of ingredients for its offerings that is based more on what consumers say they want—and don’t want—than on hard scientific proof that they are bad for you.


Unilever Claims Sustainability Drives Sales as It Readies New Brand Purpose Campaigns
(Marketing Week, 05.05.15)

The “sustainable living brands”, which contribute to the goals the company set out in 2010 as part of its 10 year Sustainable Living Plan, are seeing above average growth according to the company, with high single and double digit sales over the past three years.


Why a Corporate Culture of ‘Kindness’ Is Great for Your Brand
(Forbes, 27.04.15)

Last week I wrote about how you can make employees proud to represent your brand, and part of that has to do with your culture. Some companies create an authentic culture that works uniquely for them. When other companies try to replicate it they fail. Some successful companies have a je noi se qua culture. In French this means “I don’t know what.” Even if those high performing companies can’t define what makes their culture successful, usually they’ve taken steps at the beginning to purposefully integrate values and practices early on.


How Businesses Need to Recruit CSR-Competent Leaders
(GreenBiz, 12.01.15)

What if, at the onset of this century, the boards of America’s big banks had recruited CEOs for their CSR strengths?


“Brands must have a point of view on that purposeful engagement, whether it’s directed toward the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough to distinguish your brand sufficiently to see a return on these well-intended efforts.” —Simon Mainwaring


How Salt Lake City and Utah Became the New Gold Standard

Boston Public Library

[Originally posted on Forbes.com.]

Austin envy is alive and well, especially on the heels of another jam-packed SXSW, but suddenly Utah is looking like the new benchmark for business and quality of life. A rash of new studies and rankings is proving that the Beehive State, and especially Salt Lake City, is increasingly the place to be.

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Corporate Branding Digest, Dec. 16, 2014


Hearing Every Voice in the Room
(The New York Times, 06.12.14)

How IBM brings ideas forward from its teams.


The Mantle of Leadership Is Passing to Millennials—Get Ready
(Forbes, 12.11.14)

There are now more Millennials than Baby Boomers in the workforce. Further, 50% of those Millennials are already in leadership positions. Unfortunately they’re not ready. They have not received the training and development they need; and especially have not received the experience-based learning they need to develop the leadership skills that are most important in the world they are creating. It’s time for the Baby Boomers to stop fretting about managing Millennials and to focus on developing those Millennials’ leadership skills.


Leadership Lessons from the Most Successful Football Coaches of All Time
(Entrepreneur, 23.10.14)

These days, you’re more likely to find me in a conference room with an iPad than on the field in football pads, but I’ve played and watched enough football to know that you never reach legendary status without winning beliefs.


What It Takes to Manage Diverse Groups
(Fast Company, 22.10.14)

Research tells us diversity enables teams to work at full potential. The differences in gender, race, generation, culture, education, values, and economic background all play a hand at digging up different angles, examining not-so-obvious details, and constructive conversation surrounding the task at hand.


“Changing a corporate culture is a five-year effort.” —Lyle Heidemann


Corporate Branding Digest, Sept. 29, 2014


Mentor or Manage, That’s the Question
(LinkedIn, 08.09.14)

A person doesn’t succeed just by being a great leader; they succeed by mentoring great people. Often, those holding leadership positions view their role as managing the efforts of others. If this is true, then to achieve safety success, you need your team more than your team needs you. A great mentor alone cannot achieve nor sustain success in safety; it takes the discretional effort of all levels within the workforce.


Sam Adams Founder: ‘You Can’t Expect More of Your People than You Expect of Yourself’
(Entrepreneur, 11.08.14)

In the early days of starting a company, you’re going to need a lot from your staff — and you may not be able to give them a pile of cash in return. If your team believes in you and your mission, though, you might be surprised what they will do for you.


Seven Things Your CEO Really Hates (And That You Need to Understand)
(Forbes, 23.07.14)

There’s certain stuff I really hate. To see if other CEOs hate what I hate, I conducted a survey. Turns out we hate the same stuff, though to different degrees. So I thought I’d share the results. I hope CEOs will find them interesting. But my real goal is to share insights with people who work for CEOs. The better you understand what CEOs hate, the more likely you’ll avoid saying and doing things that will push their “really hate” button, which could be “really bad” for your career.


Why Women Leaders Rule—and What Anyone Can Learn from Them
(The Muse, 23.02.14)

It looks like the old playground taunt “girls rule, boys drool” is all grown up. According to an article in February’s Monitor on Psychology magazine, where I’m an editor, the leadership styles that are “in” today may come most naturally to women.


“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” —Calvin Coolidge


With Everyone Back to School, Our Thoughts Turn to Education

Kids are back in school and our interns have left the building, and that gets us thinking about education. Havas PR has a burgeoning education portfolio—including Penn Foster and Lehigh University’s Baker Institute for Entrepreneurship, Creativity and Innovation, among others—and our thought leadership encompasses a variety of education subjects. Havas PR recently helped raise awareness of the Baker Institute by securing interviews from Silicon Valley to the Lehigh Valley with professors and students who are bringing the university’s unique programs to life and reaching a vast array of audiences. We’re also working to raise awareness of Penn Foster’s high school—considered one of the largest in America at 45,000 students—and its commitment to reducing the high school dropout rate and closing the middle skills gap. Through our thought leadership program, we’ve positioned Penn Foster CEO Frank Britt as an expert on America’s dropout crisis, the gap between the unemployed and 4 million unfilled jobs, and why businesses should get involved in high school curricula. Please vote for Penn Foster’s two proposed panels for SXSWedu 2015: Online but Not Alone: Linking Students from Afar and Mobile Classrooms: At-Risk Youth Learn On-the-Go.