61% of Women and 46% of Men Think Kids Should Be Raised Without Gender Stereotypes

Originally posted on FastCompany.com.

Brand owners should follow the lead already taken by Target in the U.S. and John Lewis in the U.K. to combat gender stereotyping by de-gendering their products, packaging, in-store experience, and other marketing communications–including advertising, new research published this week suggests.

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Boys Need Us to Help Free Them from the Tyranny of Gender Norms, Too

Originally posted on QZ.com.

When we talk about gender rights or gender equality, we invariably focus on girls and women. And that makes sense. It’s the female sex that for too long had been held back, denied even the most basic rights and opportunities, and constricted within a far smaller sphere than historically has been available to boys and men.

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10 Power Women Brands

Southbank Centre

[Originally posted on Forbes.com.]

As I get ready to travel to Istanbul to talk about women and their future—very bright—for the Turkish Ad Age Women to Watch event sponsored by MediaCat, and as I notice more and more conversation around the women whose personal brands keep trending, I have tried to devise a list of those I must keep studying. In compiling this group below (listed alphabetically) through my selectively objective lens, I have admittedly missed tens of tens of those moving mountains when it comes to gender equality. Continue Reading →

Corporate Branding Digest, June 4, 2014

Managing People Is an Art: Here Are 32 Ways to Do It Right
(Entrepreneur, 29.05.14)

Managing a staff of employees—with their diverse personalities, responsibilities, ambitions and pet peeves—can sometimes feel a bit like nailing Jell-O to the wall. And at small companies, where every single employee needs to pull their weight to move the business along, it can feel like nailing Jell-O to a wall and then trying to balance a cat on it.

Sheryl Sandberg on Honesty, Feminism and Her Own Mom-Guilt
(Inc., 29.05.14)

In an address to Harvard’s class of 2014, Sandberg uses her own sometimes-painful experiences to illuminate her message to graduates.

How to Transform Your Thinking in Five Minutes
(Fast Company, 28.05.14)

If you think you have no time to squeeze creative work into your daily life, ask yourself: Do I have five minutes to spare? Chances are, you do.

How to Become a TEDx Speaker
(Forbes, 21.04.14)

It may seem like an impossible dream to join the likes of Al Gore or Anthony Robbins as speakers at TED, the legendary ideas conference. But with the creation of TEDx, independently-organized TED-like conferences throughout the world, it’s now possible for far more people to become speakers. And there’s the potential for breakout success: some of the most popular TED talks of all time, including Simon Sinek’s “Start with Why” discussion of leadership, which has garnered more than 16 million views, began as TEDx talks that were uploaded to the main TED site. So how can you become a TEDx speaker and share your “idea worth spreading”?

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” —Steve Jobs