Three Steps to Engaging Your People in Your Company Brand
A Gallup study revealed that “companies with high employee engagement levels have 3.9 times the earnings per share when compared to those in the same industry with lower engagement levels.”
Five Considerations for Managing Brands in M&As
(Insead Knowledge, 08.06.15)
In a merger or acquisition, brands sometimes become one, but often remain separate. How should leaders decide which way to go?
What the Media Industry Can Teach Marketers About Marketing
Often, marketers create strategies using intel from surveys that focus on peers’ beliefs and practices. But do those stats paint the whole picture?
Karma Marketing: Can the Idea of ‘Branding Like a Buddhist’ Change Corporate Mindsets?
(The Guardian, 04.06.15)
Could the key to sustainable business be changing corporate mindsets from a culture of “more” – more revenue, more profit, more market share—to one of “enough”?
“In marketing you must choose between boredom, shouting and seduction.” —Roy H. Williams
5 Lessons to Learn from Derek Jeter’s Brand Management Legacy
Derek Jeter played his last game on Sunday, ending a baseball career with the New York Yankees that spanned 20 seasons. During that timeframe, he won 13 awards from the MLB, plus World Series MVP, and American League Rookie of the Year, and helped the Yankees claim five World Series Championships. The New Jersey-native also took home more than $200 million in salary over the years and millions more in endorsements.
Ride or Die. Bet on Your ‘True Believers.’
I live by what Jim Clifton, chairman and CEO of Gallup calls a “Ride or Die” philosophy. And this is tied to what Jim also separately refers to as Gallup’s “True Believers.”
6 Keys to Change Management: Why Willpower Alone Isn’t Enough
Why is it so hard for companies and people to change? My longtime neighbor Ron McMillan recently co-wrote two amazing books on change: Influencer: The New Science of Leading Change, and most recently, Change Anything: The New Science of Personal Success.
13 Questions Every Leader Should Think About (Often)
(The Muse, 22.04.14)
Do you keep 50% of your time unscheduled? This sounds like a strange question—in fact, for those of us with back-to-back meetings and to-do lists a mile long, it might sound downright silly.
“Be strong. Live honorably and with dignity. When you don’t think you can, hold on.” —James Frey