These days, women make more health and wellness decisions for themselves and their families than ever before. “They really are the chief health officers,” said Lynn O’Connor Vos, CEO at GreyHealth Group. In fact, a 2015 study GHG helped prepare found that women serve as decision makers 94 percent of the time. Given that dynamic, Vos and other experts believe that companies seeking a bigger slice of the estimated $6.5 trillion global healthcare pie would be well served to take women’s perspectives and experience into consideration as they plan and launch campaigns in the marketplace.
How a Millennial Is Marketing Health Insurance to Millennials
(The Huffington Post, 19.04.16)
Have you ever had a screaming match with a Starbucks barista? Torn your hair out on the phone with a Warby Parker representative? Spent days pouring over the intricacies of Netflix? Probably not. But health insurance is a different story.
Massage Envy Changes Its Message to Appeal to Millennials and Boomers
(Ad Age, 12.04.16)
After breaking into the wellness market in 2002 with a service considered by many as a luxury or a health treatment, Massage Envy has rebranded in recent months in an effort to reach millennials and boomers who see wellness as an important part of their lives. And if this move brings in a few more males as well, that’s even better.
Pharma’s Acceptance of Transparency Programs Matures as Reporting Becomes Global
(Medical Marketing & Media, 29.10.15)
The global shift toward disclosing payments made to physicians is maturing and becoming increasingly global in nature, according to the findings of an annual survey conducted by IMS Health. The US is the leader when it comes to requiring pharmaceutical and medical-device manufacturers to disclose payments and other so-called transfers of value they make to physicians and certain other healthcare providers, like teaching hospitals.
“The wellness and prevention market will outgrow the healthcare market.” —Leroy Hood