[Originally posted by The Economic Times.]
As we start the countdown toward another new year, trendspotters like me go into overdrive. We hold our ears to the ground to pick up what’s new and what’s next, to feel the cultural vibrations spreading around the world. I like to call them Future Headlines, and marketer Seth Godin calls them “idea viruses.” They’re a bit like epidemics: They happen only when large numbers of people are in close contact and things are changing fast.
[Originally posted by The Guardian.]
As every new year approaches, trendspotters go into hyperdrive. We look for what I like to call “future headlines” and marketer Seth Godin calls “idea viruses”—the new concepts that happen when large numbers of people are in close contact and things are changing fast. Today, that’s every single day.