Originally posted on Tennessean.com.
Nashville has seen a dizzying explosion in population and reputation. That has pros and cons. Continue Reading →
Originally posted on Forbes.com.
The stakes are beyond high. Perhaps more than companies, and certainly more than most personalities, locations and destinations need to brand themselves. They need to have an identity, and to have a say in the stories that are being told about them. There’s very good reason that I’ve written a lot about place branding in the past few years.
[Originally posted on PRWeek.com.]
For a long time, the thing to do was “Go global.”
It wasn’t that hard, and got increasingly easier, with the evolution of technology and the availability of goods and services from pretty much anywhere. Compared with previous generations, we are all more globally connected and aware, and more affected by global events.
What is localism? In short: global awareness with a local focus. Havas PR North America has been tracking this trend we spotted at least eight years ago and using it to great success in the way we approach business, for both our clients and ourselves. We have gone hyperlocal in our strategic PR programming, and we have been living the trend in our offices in Pittsburgh, Phoenix and Providence. All are flourishing in their markets with an emphasis on local accounts. With so many factors converging to carry localism to new heights, Havas PR commissioned a nationwide study to determine who has become more interested in what’s local and to what degree. Download the resulting report, “Localism: The New American Mindset” (and individual reports from the four states where we have offices), on our White Papers page.