Consumer/Lifestyle Branding Digest, August 26, 2015


4 Proven Approaches to Effective Viral Marketing
(Business2Community, 24.08.15)

Hello, readers, look at your content, now back to mine, now back at your content, now back to mine. Sadly, it isn’t mine, but if you stopped using “Mad Men”– era marketing tactics and tried to go viral, it could look like mine.


3 Mega Marketing Lessons from 3 Companies with Strong Brands
(Entrepreneur, 29.07.15)

If there is one theme that shines through in my first marketing book, The Experience Effect, it is that “marketing is a spectator sport.” We can learn a lot from each other by observing the marketing activities of other brands and businesses.


What an OTT Future Means for Brands
(Harvard Business Review, 13.05.15)

If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs (multiple system operators) no longer provides the sole gateway to consumers’ television screens. Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription.


Integrating Technology with Customer Experience
(Marketing Week, 01.05.15)

Without robust integration between technology and customer experience, the encounters that consumers have with brands offline and online can be inconsistent.


“The most important thing to remember is you must know your audience.” —Lewis Howes


Corporate Branding Digest, March 30, 2015


Mad Men’s Producer and Ad Adviser on How to Seduce Strangers—and Sell Stuff
(Fast Company, 17.03.15)

“Mad Men” ad man Josh Weltman knows how to sell. Co-producer of the Emmy-winning series since its inception, Weltman advises creator Matthew Weiner on how to root SC&P’s brilliant campaigns in reality by drawing on his own experience as a creative director who helped re-brand Doritos, Kia Motors, Carl’s Jr., and dozens of other clients.


What CEOs Are Afraid Of
(Harvard Business Review, 24.02.15)

Deep-seated fears—of looking ridiculous, losing social status, speaking up, and much, much more—saddle children in the middle school lunchroom, adults on the therapist’s couch, and even, my research has found, executives in the C-Suite. While few executives talk about them, deep and uncontrolled private fears can spur defensive behaviors that undermine how they and their colleagues set and execute company strategy.


The Customer Is the CMO’s Best New-Product Developer: Survey
(Forbes, 11.02.15)

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with CMOs, senior marketing executives and new-product development experts between August and December of 2014 to cull the findings: that the customer is the single-biggest asset in developing new products that resonate in a given market.


4 Things that Keep Customers Coming Back
(Inc., 04.11.14)

Winning customer loyalty involves more than offering a stellar product or service. Here’s how to keep your brand relevant.


“People often say that motivation doesn’t last. Well, neither does bathing—that’s why we recommend it daily. ” —Zig Ziglar


Corporate Branding Digest, Nov. 10, 2014


How to Create a Culture of Productivity
(Fast Company, 29.10.14)

Being a productive employee isn’t always on the individual. The whole company has to be supportive.


Five Things to Know About Alibaba’s Leadership
(The Washington Post, 18.09.14)

On Friday morning, Jack Ma, the charismatic and already super-wealthy founder of Alibaba Group, is expected to ring the bell of the New York Stock Exchange. It will mark the much-anticipated debut of shares of the Chinese company, and could become the world’s largest initial public offering ever. Here are some key points you should know about the people leading this e-commerce giant.


7 Tips for Wooing Your Employees into Loving Their Jobs Again
(Entrepreneur, 29.08.14)

Although many employers like to think their employees come to work every day with a smile, the reality is, 70 percent of employees are actively disengaged at work, according to Gallup. Employee engagement is a challenge confronting many bosses and managers.


Don Draper Is Replaceable; Joan Holloway Is Not
(Harvard Business Review, 12.08.14)

In season three of “Mad Men,” Sterling Cooper’s rainmakers—including Don Draper and Roger Sterling—are planning to leave the ad agency and to take as many clients as possible with them. They’re in the firm’s Manhattan offices on a Sunday morning, plotting their exit, when the knowledge dawns: they don’t know where the client files are. They stare at each other, aghast. Fans everywhere screamed, “Joan! Get Joan!!” And indeed, the hyper-competent office manager, Joan Holloway, joins the men in the next scene, finds the files, and later recreates Sterling Cooper’s smooth-running routines in a new agency.


“We are only as strong as we are united, as weak as we are divided.” —J.K. Rowling


Corporate Branding Digest, Oct. 31, 2014


‘You Have to Walk the Talk’: Hiro Takeuchi
(Fast Company, 14.10.14)

The Harvard professor riffs on why your belief system is fundamental to your business.


5 Ways to Boost Your Leadership Impact from Afar
(Forbes, 16.09.14)

In the ever-growing global market where a personal connection with employees grows more and more challenging every day, the ability for leaders to influence others becomes more challenging. With greater geographic dispersion comes a natural impediment to leadership effectiveness, which is manifested by leaders spending less time with their people due to other “business priorities.”


Trusting Your Gut Is Never More Important than When Picking Your Team
(Entrepreneur, 25.08.14)

Entrepreneurs, invested in hiring the right team, spend a lot of time interviewing prospective candidates. I have hiring managers facilitating a ten-step screening process that successful candidates must pass but I insist the final interview is the “CEO heart-to-heart.”


Don Draper Is Replaceable; Joan Holloway Is Not
(Harvard Business Review, 12.08.14)

In season three of Mad Men, Sterling Cooper’s rainmakers—including Don Draper and Roger Sterling—are planning to leave the ad agency and to take as many clients as possible with them. They’re in the firm’s Manhattan offices on a Sunday morning, plotting their exit, when the knowledge dawns: they don’t know where the client files are. They stare at each other, aghast. Fans everywhere screamed, “Joan! Get Joan!!” And indeed, the hyper-competent office manager, Joan Holloway, joins the men in the next scene, finds the files, and later recreates Sterling Cooper’s smooth-running routines in a new agency.


“Quality is more important than quantity. One home run is much better than two doubles.” —Steve Jobs


Why Are There So Many Women in PR?

Sam Howzit

[Originally posted on PRSAY, the PRSA blog.]

That’s a question a lot of media watchers have been asking lately. Now that the rules of communications and interaction are being rewritten by a generation of digital natives who live their lives online 24/7, it’s time to reevaluate what this job—which I have loved ever since I made the shift from advertising to PR about six years ago—really means.

Continue Reading →